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Sales & marketing
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Sales & marketing
Paperback. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Berrett-Koehler United States
- Number of pages
- 264
- Condition
- New
- SKU
- V9781576754047
- ISBN
- 9781576754047
Paperback
Condition: New
€ 25.99€ 22.10
€ 25.99
€ 22.10
Paperback. Written by one of the world's best-known speakers, Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Num Pages: 154 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 157 x 12. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Berrett-Koehler United States
- Number of pages
- 155
- Condition
- New
- SKU
- V9781576752739
- ISBN
- 9781576752739
Paperback
Condition: New
€ 19.99€ 17.13
€ 19.99
€ 17.13
Paperback. 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards. 256 pages. Cateogry: (G) General (US: Trade); (P) Professional & Vocational. BIC Classification: KJS. Dimension: 228 x 153 x 14. Weight: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Edition
- 0th Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781564149916
- ISBN
- 9781564149916
Paperback
Condition: New
€ 18.99€ 16.85
€ 18.99
€ 16.85
Paperback. For pastors and parish councils to develop and evaluate their strategies of marketing of the parish. Helpful, practical, and common-sense wisdom that will increase your visibility. Num Pages: 129 pages. BIC Classification: HRCC7; HRCX1; KJS. Category: (G) General (US: Trade). Dimension: 218 x 130 x 7. Weight in Grams: 154.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Sheed & Ward
- Number of pages
- 129
- Condition
- New
- SKU
- V9781556128004
- ISBN
- 9781556128004
Paperback
Condition: New
€ 33.11
€ 33.11
Hardcover. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 163 x 243 x 23. Weight in Grams: 658. 348 pages, 1, black & white illustrations. Editor(s): Kandampully, Jay (Ph.D.). This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU; KNPR. Dimension: 163 x 243 x 23. Weight: 658.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781461415534
- ISBN
- 9781461415534
Hardback
Condition: New
€ 129.25
€ 129.25
Paperback. Take the ideas you like and give them a try. This book presents 50 ideas for 10- to 15-minute sales meetings - ideas music retailers can give their sales staffs, whether full time or part time, to use as soon as their doors open. Num Pages: 144 pages, Illustrated Throughout. BIC Classification: AV; KJS; KNTF. Category: (G) General (US: Trade). Dimension: 229 x 153 x 9. Weight in Grams: 243. For Retail Music Business. 144 pages, Illustrated Throughout. Take the ideas you like and give them a try. This book presents 50 ideas for 10- to 15-minute sales meetings - ideas music retailers can give their sales staffs, whether full time or part time, to use as soon as their doors open. Cateogry: (G) General (US: Trade). BIC Classification: AV; KJS; KNTF. Dimension: 229 x 153 x 9. Weight: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Hal Leonard Corporation United States
- Number of pages
- 144
- Condition
- New
- SKU
- V9781458425287
- ISBN
- 9781458425287
Paperback
Condition: New
€ 26.77
€ 26.77
The Perception of Quality: Mapping Product and Service Quality to Cons...
Kenyon, George N., Sen, Kabir C.
Hardcover. Num Pages: 274 pages, 53 black & white illustrations, 13 black & white tables, biography. BIC Classification: KJMQ; KJS; TGPR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781447166269
- ISBN
- 9781447166269
Hardback
Condition: New
€ 128.45
€ 128.45
Hardcover. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 205 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 243 x 164 x 22. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9781441970817
- ISBN
- 9781441970817
Hardback
Condition: New
€ 87.67
€ 87.67
Paperback. This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers. You'll learn about the pros and cons of all the major art and craft sites, as well as tips for creating your own store online. Series: Everything. Num Pages: 304 pages, figures. BIC Classification: KJE; KJS; WF. Category: (G) General (US: Trade). Dimension: 232 x 204 x 17. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Adams Media
- Number of pages
- 304
- Condition
- New
- SKU
- V9781440559198
- ISBN
- 9781440559198
Paperback
Condition: New
€ 19.99€ 18.61
€ 19.99
€ 18.61
Hardcover. The Physics of Brand is an exploration of how brands evolve in time and space. Num Pages: 192 pages, 90 colour illustrations. BIC Classification: AKC; KJS. Category: (G) General (US: Trade). Dimension: 213 x 261 x 18. Weight in Grams: 824.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- HOW Books
- Condition
- New
- SKU
- V9781440342677
- ISBN
- 9781440342677
Hardback
Condition: New
€ 35.99€ 31.49
€ 35.99
€ 31.49
Developing B2B Social Communities: Keys to Growth, Innovation, and Cus...
Brooks, Margaret, Lovett, J. J., Creek, Sam
Paperback. Num Pages: 216 pages, 33 black & white illustrations, biography. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 12. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Apress
- Edition
- 1st ed.
- Number of pages
- 188
- Condition
- New
- SKU
- V9781430247135
- ISBN
- 9781430247135
Paperback
Condition: New
€ 32.99€ 27.52
€ 32.99
€ 27.52
Paperback. Num Pages: 301 pages, biography. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 16. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 273
- Condition
- New
- SKU
- V9781430244974
- ISBN
- 9781430244974
Paperback
Condition: New
€ 57.74€ 50.70
€ 57.74
€ 50.70
Paperback. Num Pages: 262 pages, 17 black & white illustrations, biography. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781430244073
- ISBN
- 9781430244073
Paperback
Condition: New
€ 41.99€ 34.01
€ 41.99
€ 34.01
The Definitive Guide to Google AdWords: Create Versatile and Powerful ...
Weller, Bart, Calcott, Lori
Paperback. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Num Pages: 408 pages, 1, black & white illustrations. BIC Classification: KJE; KJSA. Category: (G) General (US: Trade). Dimension: 233 x 193 x 21. Weight in Grams: 702. Create Versatile and Powerful Marketing and Advertising Campaigns. 390 pages, 1, black & white illustrations. Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJSA. Dimension: 233 x 193 x 21. Weight: 702.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Apress
- Edition
- 1st Edition
- Number of pages
- 390
- Condition
- New
- SKU
- V9781430240143
- ISBN
- 9781430240143
Paperback
Condition: New
€ 48.99€ 41.59
€ 48.99
€ 41.59
Paperback. Num Pages: 340 pages, biography. BIC Classification: KJS; UB. Category: (G) General (US: Trade). Dimension: 254 x 178 x 19. Weight in Grams: 544. 330 pages, black & white illustrations. Cateogry: (G) General (US: Trade). BIC Classification: KJS; UB. Dimension: 227 x 156 x 21. Weight: 544.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Apress
- Edition
- 2012th Edition
- Number of pages
- 330
- Condition
- New
- SKU
- V9781430239338
- ISBN
- 9781430239338
Paperback
Condition: New
€ 32.99€ 28.95
€ 32.99
€ 28.95
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 32.99€ 28.52
€ 32.99
€ 28.52
Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- APress United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781430233152
- ISBN
- 9781430233152
Paperback
Condition: New
€ 41.99€ 34.48
€ 41.99
€ 34.48
Paperback / so. "Updated throughout plus new introduction and new chapter"--Cover. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 220 x 163 x 21. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Simon & Schuster United States
- Condition
- New
- SKU
- V9781416546900
- ISBN
- 9781416546900
Paperback
Condition: New
€ 17.99€ 16.31
€ 17.99
€ 16.31
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Br...
Nichols, David, Farrand, Tom, Rowley, Tom, Av...
Hardcover. Num Pages: 176 pages, biography. BIC Classification: KJS; UDX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 160 x 15. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9781403998972
- ISBN
- 9781403998972
Hardback
Condition: New
€ 66.78
€ 66.78
Hardcover. Num Pages: 268 pages, 6 black & white illustrations, biography. BIC Classification: JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 221 x 163 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Schol, Print UK London
- Condition
- New
- SKU
- V9781403998620
- ISBN
- 9781403998620
Hardback
Condition: New
€ 67.07
€ 67.07