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Sales & marketing
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Sales & marketing
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 194.29
€ 194.29
Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471309543
- ISBN
- 9780471309543
Hardback
Condition: New
€ 47.99€ 37.54
€ 47.99
€ 37.54
Paperback. Now, more than ever, psychotherapists need to find new avenues of getting client referrals. Mental health niche marketing specialists Linda Lawless and Jean Wright give step-by-step guidelines to getting referrals by building and leveraging relationships with other professionals, community leaders, and the media. Num Pages: 336 pages, Ill. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 235 x 194 x 18. Weight in Grams: 606.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780471297918
- ISBN
- 9780471297918
Paperback
Condition: New
€ 92.29
€ 92.29
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 194.22
€ 194.22
Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
- Format
- Hardback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471289838
- ISBN
- 9780471289838
Hardback
Condition: New
€ 148.57€ 122.56
€ 148.57
€ 122.56
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471289470
- ISBN
- 9780471289470
Paperback
Condition: New
€ 47.73
€ 47.73
Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471271550
- ISBN
- 9780471271550
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471267720
- ISBN
- 9780471267720
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471266525
- ISBN
- 9780471266525
Hardback
Condition: New
€ 53.51€ 46.16
€ 53.51
€ 46.16
Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471264590
- ISBN
- 9780471264590
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 20. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471242796
- ISBN
- 9780471242796
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. * Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. * Shows how to recoup money spent on duty drawbacks. * Shows how to get around trade barriers in foreign countries. * Shows how to use the internet and other technologies to reduce the cost of exporting. Num Pages: 368 pages, Illustrations. BIC Classification: KCLT; KJMV; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 30. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471221739
- ISBN
- 9780471221739
Hardback
Condition: New
€ 143.32
€ 143.32
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471191193
- ISBN
- 9780471191193
Hardback
Condition: New
€ 37.99€ 29.91
€ 37.99
€ 29.91
Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471190561
- ISBN
- 9780471190561
Hardback
Condition: New
€ 112.96€ 93.94
€ 112.96
€ 93.94
Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471180340
- ISBN
- 9780471180340
Hardback
Condition: New
€ 293.60
€ 293.60
Hardcover. A unique personality.. "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author. Series: Trailblazers. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; BGBA; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 164 x 20. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- First Edition
- Number of pages
- 196
- Condition
- New
- SKU
- V9780471180029
- ISBN
- 9780471180029
Hardback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.54
€ 47.99
€ 37.54
Paperback. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty. " -- Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 17. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471165682
- ISBN
- 9780471165682
Paperback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471165651
- ISBN
- 9780471165651
Hardback
Condition: New
€ 53.51€ 46.16
€ 53.51
€ 46.16
Hardcover. "Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. Series: National Retail Federation Series. Num Pages: 400 pages, illustrations. BIC Classification: KJM; KJS; KJVS; KNPR. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 163 x 34. Weight in Grams: 776.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9780471164685
- ISBN
- 9780471164685
Hardback
Condition: New
€ 65.40€ 55.72
€ 65.40
€ 55.72
Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 356
- Condition
- New
- SKU
- V9780471157731
- ISBN
- 9780471157731
Hardback
Condition: New
€ 92.36
€ 92.36
Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 560
- Condition
- New
- SKU
- V9780471153924
- ISBN
- 9780471153924
Hardback
Condition: New
€ 126.98€ 100.62
€ 126.98
€ 100.62
Paperback. This book teaches how to calculate retail prices. It provides formulas for calculating markon, markup, and markdowns; planning net sales, purchases, stock turnover, expenses, gross margin; and it covers transportation terms, discounts, and all other financial considerations relevant to cost of goods and pricing. Series: National Retail Federation Series. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJQ; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 235 x 190 x 17. Weight in Grams: 554.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9780471145189
- ISBN
- 9780471145189
Paperback
Condition: New
€ 209.57
€ 209.57