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Sales & marketing
Results 461 - 480 of 3819
Sales & marketing
Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2007
- Edition
- 5th
- Condition
- New
- SKU
- V9780749447601
- ISBN
- 9780749447601
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9789063694449
- ISBN
- 9789063694449
Paperback
Condition: New
€ 40.99€ 29.43
€ 40.99
€ 29.43
Hardback. Editor(s): Dell'Atti, Stefano; Trotta, Annarita. Num Pages: 199 pages, 6 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KFFK; KJSP. Category: (G) General (US: Trade). Dimension: 164 x 243 x 17. Weight in Grams: 450.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319282541
- ISBN
- 9783319282541
Hardback
Condition: New
€ 127.81
€ 127.81
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118964965
- ISBN
- 9781118964965
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 26.08
€ 32.99
€ 26.08
Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470142516
- ISBN
- 9780470142516
Hardback
Condition: New
€ 33.99€ 24.66
€ 33.99
€ 24.66
Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
- Publisher
- HarperCollins Focus United States
- Number of pages
- 279
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781595554659
- ISBN
- 9781595554659
Paperback
Condition: New
€ 18.99€ 15.19
€ 18.99
€ 15.19
Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reissue
- Condition
- New
- SKU
- V9780060745813
- ISBN
- 9780060745813
Paperback
Condition: New
€ 20.99€ 18.00
€ 20.99
€ 18.00
Hardcover. Num Pages: 480 pages, illustrations. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 243 x 36. Weight in Grams: 944.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780133886559
- ISBN
- 9780133886559
Hardback
Condition: New
€ 74.23
€ 74.23
Hardback. Num Pages: 163 pages, 14 black & white illustrations, biography. BIC Classification: JFD; KJS; KNSG; KNSH. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319051819
- ISBN
- 9783319051819
Hardback
Condition: New
€ 149.91
€ 149.91
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650702
- ISBN
- 9781632650702
Paperback
Condition: New
€ 19.99€ 19.91
€ 19.99
€ 19.91
Paperback. .
- Publisher
- Cambridge University Press United Kingdom
- Number of pages
- 295
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780521124324
- ISBN
- 9780521124324
Paperback
Condition: New
€ 37.55
€ 37.55
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.40€ 38.98
€ 59.40
€ 38.98
Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137375452
- ISBN
- 9781137375452
Hardback
Condition: New
€ 66.22
€ 66.22
Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780749469320
- ISBN
- 9780749469320
Paperback
Condition: New
€ 41.37
€ 41.37
Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199568925
- ISBN
- 9780199568925
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback. This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project. Num Pages: 608 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 243 x 189 x 31. Weight in Grams: 1142.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 608
- Format
- Paperback
- Publication date
- 2013
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780273773115
- ISBN
- 9780273773115
Paperback
Condition: New
€ 101.53
€ 101.53
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 35.00
€ 35.00
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59