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Sales & marketing

Results 521 - 540 of 3835

Sales & marketing

Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
Publisher
John Wiley & Sons Australia Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780730315124
ISBN
9780730315124
Paperback
Condition: New

€ 19.99
€ 17.02

Paperback. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. Num Pages: 480 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 203 x 15. Weight in Grams: 750.
Publisher
Pearson Education Limited United Kingdom
Number of pages
480
Format
Paperback
Publication date
2013
Edition
8th Edition
Condition
New
SKU
V9780273768685
ISBN
9780273768685
Paperback
Condition: New

€ 104.30

Paperback. Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. Num Pages: 306 pages. BIC Classification: JHMC; KJS; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 212 x 141 x 20. Weight in Grams: 276.
Publisher
Simon & Schuster
Number of pages
306
Format
Paperback
Publication date
2008
Edition
Updated, Revised ed.
Condition
New
SKU
V9781416595243
ISBN
9781416595243
Paperback
Condition: New

€ 23.99
€ 19.22

Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781474261623
ISBN
9781474261623
Hardback
Condition: New

€ 106.94
€ 85.10

Paperback. Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites. Num Pages: 304 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 152 x 19. Weight in Grams: 426.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Paperback
Publication date
2005
Edition
3rd Edition
Condition
New
SKU
V9780071462075
ISBN
9780071462075
Paperback
Condition: New

€ 33.99
€ 24.65

Hardback. Num Pages: 256 pages. BIC Classification: CBWJ; JPP; KJSP. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Publisher
Regnery Publishing Inc
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781621572862
ISBN
9781621572862
Hardback
Condition: New

€ 27.99
€ 23.95

Paperback. Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building. Num Pages: 238 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 140 x 215 x 18. Weight in Grams: 324.
Publisher
Harriman House Publishing
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780857193551
ISBN
9780857193551
Paperback
Condition: New

€ 26.99
€ 20.67

Paperback. .
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781506308104
ISBN
9781506308104
Paperback
Condition: New

€ 140.73

Paperback. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Editor(s): Carroll, Craig E. Series: Handbooks in Communication and Media. Num Pages: 650 pages, black & white illustrations. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 174 x 319 x 30. Weight in Grams: 986.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119061236
ISBN
9781119061236
Paperback
Condition: New

€ 64.26

Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
Publisher
Thames and Hudson Ltd
Number of pages
128
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780500517246
ISBN
9780500517246
Hardback
Condition: New

€ 15.99
€ 12.61

Hardback. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. Num Pages: 254 pages, 41 black & white tables, 30 figures. BIC Classification: JFSJ1; KJSM. Category: (P) Professional & Vocational. Dimension: 151 x 217 x 20. Weight in Grams: 438.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137358165
ISBN
9781137358165
Hardback
Condition: New

€ 55.76

Paperback. Series: Palgrave Master Series. Num Pages: 400 pages, 22 black & white tables, 7 graphs, 17 figures, 1 maps. BIC Classification: KJS; KNSX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 23. Weight in Grams: 600.
Publisher
Palgrave Macmillan
Number of pages
400
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781403919021
ISBN
9781403919021
Paperback
Condition: New

€ 49.18

Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137479556
ISBN
9781137479556
Hardback
Condition: New

€ 30.99
€ 27.65

Hardcover.

Don't just get your message out. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Num Pages: 212 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 187 x 138 x 24. Weight in Grams: 264.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598795
ISBN
9780470598795
Hardback
Condition: New

€ 24.99
€ 20.35

Hardcover. Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success. Num Pages: 288 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 564.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
288
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470838488
ISBN
9780470838488
Hardback
Condition: New

€ 30.99
€ 24.17

Paperback. Offers practical lessons that broke down the boundaries of traditional product-pitch selling. Based on the world-renowned Miller Heiman sales training programme, this title teaches you how to identify your customer's real needs, tailor sales you make to one specific client and earn and maintain your credibility. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 154 x 15. Weight in Grams: 370.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2011
Edition
2nd Revised edition
Condition
New
SKU
V9780749462918
ISBN
9780749462918
Paperback
Condition: New

€ 40.99
€ 36.59

Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Number of pages
296
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119950554
ISBN
9781119950554
Hardback
Condition: New

€ 24.99
€ 18.64

Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
272
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071765732
ISBN
9780071765732
Hardback
Condition: New

€ 36.99
€ 26.37

Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469290
ISBN
9780749469290
Paperback
Condition: New

€ 36.99
€ 33.35

Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
2nd Edition
Condition
New
SKU
V9781119047605
ISBN
9781119047605
Hardback
Condition: New

€ 31.99
€ 22.94

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