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Sales & marketing
Results 1801 - 1820 of 3940
Sales & marketing
Creating Customer Value Through Strategic Marketing Planning: A Manage...
Nijssen, Edwin J., Frambach, Ruud T.
Paperback. Num Pages: 152 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 9. Weight in Grams: 238.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer
- Edition
- Softcover reprint of hardcover 1st ed. 2001
- Condition
- New
- SKU
- V9781441948700
- ISBN
- 9781441948700
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2000th Edition
- Condition
- New
- SKU
- V9781441949639
- ISBN
- 9781441949639
Paperback
Condition: New
€ 250.03
€ 250.03
Hardback. This book and its treatment of goal programming will help organizations meet targets and objectives. The book includes many worked-out examples and tutorial exercises, and is designed to demostrate and teach its readers good modeling practice. Series: International Series in Operations Research & Management Science. Num Pages: 170 pages, 41 black & white illustrations, 44 black & white tables, biography. BIC Classification: KJMV5; KJS; KJT; PBU; TBJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 441.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 170
- Condition
- New
- SKU
- V9781441957702
- ISBN
- 9781441957702
Hardback
Condition: New
€ 131.15
€ 131.15
Hardback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 169 pages, 40 black & white tables, biography. BIC Classification: JH; JMBT; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 165 x 15. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 169
- Condition
- New
- SKU
- V9781441971579
- ISBN
- 9781441971579
Hardback
Condition: New
€ 131.22
€ 131.22
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 382 pages, biography. BIC Classification: KJS; PBF; PBT; PBW. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 21. Weight in Grams: 623.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 2nd ed. 2000
- Number of pages
- 382
- Condition
- New
- SKU
- V9781461371045
- ISBN
- 9781461371045
Paperback
Condition: New
€ 372.00
€ 372.00
Paperback. Covering software implementations in S-plus and R, this volume serves as both a handbook for measurement specialists, as well as a textbook for students of the Bayesian approach to modern test theory. Software implementations are made available online for further instruction. Series: Statistics for Social and Behavioral Sciences. Num Pages: 313 pages, biography. BIC Classification: JHBC; JMBT; JNKD; KJS; MBNS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9781461426066
- ISBN
- 9781461426066
Paperback
Condition: New
€ 183.32
€ 183.32
Paperback. Social media has drastically improved the way we can reach target audiences and serve our customers. This book addresses social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Series: SpringerBriefs in Computer Science. Num Pages: 106 pages, 2 black & white illustrations, 45 black & white tables, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 152 x 8. Weight in Grams: 194.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2013th Edition
- Number of pages
- 85
- Condition
- New
- SKU
- V9781461436027
- ISBN
- 9781461436027
Paperback
Condition: New
€ 70.83
€ 70.83
Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 86
- Condition
- New
- SKU
- V9781461438182
- ISBN
- 9781461438182
Paperback
Condition: New
€ 61.37
€ 61.37
Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781461493341
- ISBN
- 9781461493341
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Num Pages: 194 pages, biography. BIC Classification: KJMV6; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 194
- Condition
- New
- SKU
- V9781475784077
- ISBN
- 9781475784077
Paperback
Condition: New
€ 126.82
€ 126.82
Paperback. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KCG; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 225.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 134
- Condition
- New
- SKU
- V9781475788693
- ISBN
- 9781475788693
Paperback
Condition: New
€ 65.46
€ 65.46
Paperback. Num Pages: 183 pages, 55 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 10. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 183
- Condition
- New
- SKU
- V9781484208755
- ISBN
- 9781484208755
Paperback
Condition: New
€ 32.99€ 27.23
€ 32.99
€ 27.23
paperback. Num Pages: 223 pages, 1 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJG; KJSP; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Apress United States
- Edition
- 1st ed.
- Number of pages
- 223
- Condition
- New
- SKU
- V9781484225851
- ISBN
- 9781484225851
Paperback
Condition: New
€ 41.99€ 34.49
€ 41.99
€ 34.49
Hardback. Knowledge Management for Development Editor(s): Osei-Bryson, Kweku-Muata; Mansingh, Gunjan; Rao, Lila. Series: Integrated Series in Information Systems. Num Pages: 298 pages, 23 black & white illustrations, 16 colour illustrations, 38 black & white tables, biograp. BIC Classification: KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 298
- Condition
- New
- SKU
- V9781489973917
- ISBN
- 9781489973917
Hardback
Condition: New
€ 128.72
€ 128.72
Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 171
- Condition
- New
- SKU
- V9781489978608
- ISBN
- 9781489978608
Paperback
Condition: New
€ 126.44
€ 126.44
Paperback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 184 pages, 40 black & white tables, biography. BIC Classification: JHBC; JMBT; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781489982605
- ISBN
- 9781489982605
Paperback
Condition: New
€ 127.78
€ 127.78
Paperback. With applications in virtually every quantitative field, the statistical design of experiments is a useful skill. Practitioners wanting to expand their repertoire will find this book a helpful guide, while examples from many fields give the book broad appeal. Num Pages: 568 pages, biography. BIC Classification: KJS; PBT; PN; TGB; TGM; TGP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 29. Weight in Grams: 860.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 568
- Condition
- New
- SKU
- V9781489982704
- ISBN
- 9781489982704
Paperback
Condition: New
€ 141.55
€ 141.55
Consumer-Driven Demand and Operations Management Models
. Ed(S): Netessine, Serguei; Tang, Christophe...
Paperback. This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Editor(s): Netessine, Serguei; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 512 pages, 18 black & white tables, biography. BIC Classification: KJMV5; KJQ; KJS; KJT; UF; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 26. Weight in Grams: 777.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9781489983695
- ISBN
- 9781489983695
Paperback
Condition: New
€ 229.44
€ 229.44
paperback. This book examines how today's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth. Num Pages: 219 pages, 10 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2011th Edition
- Number of pages
- 219
- Condition
- New
- SKU
- V9781489991966
- ISBN
- 9781489991966
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback. Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement. Editor(s): Lamdin, Douglas J. Series: International Series on Consumer Science. Num Pages: 342 pages, 10 black & white tables, biography. BIC Classification: JFFT; JHB; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9781489994172
- ISBN
- 9781489994172
Paperback
Condition: New
€ 128.39
€ 128.39