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Sales & marketing
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Sales & marketing
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 189 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137398130
- ISBN
- 9781137398130
Hardback
Condition: New
€ 66.40
€ 66.40
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This third book in the series focuses on the Middle East and Africa. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 170 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 173 x 18. Weight in Grams: 366.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404275
- ISBN
- 9781137404275
Hardback
Condition: New
€ 66.37
€ 66.37
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 115 pages, biography. BIC Classification: 1KJ; 1KL; KJSP. Category: (P) Professional & Vocational. Dimension: 223 x 144 x 12. Weight in Grams: 292.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137404305
- ISBN
- 9781137404305
Hardback
Condition: New
€ 65.94
€ 65.94
Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137427106
- ISBN
- 9781137427106
Hardback
Condition: New
€ 128.05
€ 128.05
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 66.06
€ 66.06
Hardcover. This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. Editor(s): Volcic, Zala; Andrejevic, Mark. Series: Palgrave Studies in Communication for Social Change. Num Pages: 212 pages, biography. BIC Classification: JFD; JPFN; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 144 x 17. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137500984
- ISBN
- 9781137500984
Hardback
Condition: New
€ 127.34
€ 127.34
Hardcover. Editor(s): Kitchen, Philip J. Num Pages: 162 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 336.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 168
- Condition
- New
- SKU
- V9781403906823
- ISBN
- 9781403906823
Hardback
Condition: New
€ 126.98
€ 126.98
Hardcover. Editor(s): Buber, Renate; Gadner, Johannes; Richards, Lyn. Num Pages: 312 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 22. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 316
- Condition
- New
- SKU
- V9781403916600
- ISBN
- 9781403916600
Hardback
Condition: New
€ 128.36
€ 128.36
Hardcover. Innovation and Marketing in the Pharmaceutical Industry Editor(s): Ding, Min; Eliashberg, Jehoshua (The Wharton School, University of Pennsylvania, Philadelphia, USA); Stremersch, Stefan. Series: International Series in Quantitative Marketing. Num Pages: 775 pages, 16 black & white illustrations, 95 colour illustrations, 49 black & white tables, biograp. BIC Classification: KJD; KJS; KNDP. Category: (P) Professional & Vocational. Dimension: 161 x 243 x 35. Weight in Grams: 1218.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2014th Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9781461478003
- ISBN
- 9781461478003
Hardback
Condition: New
€ 320.94
€ 320.94
Hardcover. Strategies in E-Business Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 15. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781461481836
- ISBN
- 9781461481836
Hardback
Condition: New
€ 127.28
€ 127.28
Paperback / so. Series: Edition Rztewoche. Num Pages: 154 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTM; MBN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer Verlag GmbH Austria
- Number of pages
- 154
- Condition
- New
- SKU
- V9783211697740
- ISBN
- 9783211697740
Paperback
Condition: New
€ 89.04
€ 89.04
Hardcover. Tracing scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change, the author advances the theory of personalized thermal comfort, which can potentially resolve the air-conditioning conundrum. Series: Springer Theses. Num Pages: 351 pages, biography. BIC Classification: KJSM; RN; TH; TNK. Category: (P) Professional & Vocational. Dimension: 243 x 157 x 29. Weight in Grams: 662.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 2013th Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9783319001487
- ISBN
- 9783319001487
Hardback
Condition: New
€ 195.25
€ 195.25
Hardback. This book describes in detail China's complex tax system and policies. It also offers a country-by-country analysis of the most significant tax treaties between China and foreign countries. Num Pages: 270 pages, 62 black & white tables, 5 colour tables, biography. BIC Classification: 1FPC; KFFD1; KJSM; LBBM. Category: (P) Professional & Vocational. Dimension: 239 x 169 x 22. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 270
- Condition
- New
- SKU
- V9783319002743
- ISBN
- 9783319002743
Hardback
Condition: New
€ 67.75
€ 67.75
Hardback. This book describes an intelligent customer relationship management framework that not only categorizes and analyses customer complaints but also evaluates customer satisfaction thus helping convert dissatisfaction into future business development strategies. Series: Springer Theses. Num Pages: 371 pages, biography. BIC Classification: KJQ; KJSU; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 719.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 371
- Condition
- New
- SKU
- V9783319003238
- ISBN
- 9783319003238
Hardback
Condition: New
€ 195.40
€ 195.40
Paperback. Series: SpringerBriefs in Business. Num Pages: 71 pages, 5 colour illustrations, biography. BIC Classification: KCG; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 129.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 71
- Condition
- New
- SKU
- V9783319009209
- ISBN
- 9783319009209
Paperback
Condition: New
€ 66.64
€ 66.64
Hardback. Globalization of Financial Institutions Editor(s): Dincer, Hasan; Hacioglu, Umit. Num Pages: 274 pages, 9 black & white illustrations, 44 black & white tables, biography. BIC Classification: KCBM; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 274
- Condition
- New
- SKU
- V9783319011240
- ISBN
- 9783319011240
Hardback
Condition: New
€ 128.81
€ 128.81
Data Analysis, Machine Learning and Knowledge Discovery
. Ed(S): Spiliopoulou, Myra; Schmidt-Thieme, ...
Paperback. Editor(s): Spiliopoulou, Myra; Schmidt-Thieme, Lars (Universitay of Freiburg); Janning, Ruth. Series: Studies in Classification, Data Analysis, and Knowledge Organization. Num Pages: 491 pages, 88 black & white illustrations, 32 colour illustrations, biography. BIC Classification: KJS; UNC; UNF; UYQM. Category: (P) Professional & Vocational. Dimension: 234 x 160 x 26. Weight in Grams: 706.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 491
- Condition
- New
- SKU
- V9783319015941
- ISBN
- 9783319015941
Paperback
Condition: New
€ 129.25
€ 129.25
Hardback. Labor in a Globalizing City Series: Urban and Landscape Perspectives. Num Pages: 354 pages, 32 colour illustrations, 13 colour tables, biography. BIC Classification: KCC; KCF; KJSM; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 695.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 354
- Condition
- New
- SKU
- V9783319016603
- ISBN
- 9783319016603
Hardback
Condition: New
€ 128.93
€ 128.93
Paperback. Series: SpringerBriefs in Business. Num Pages: 118 pages, 11 black & white illustrations, biography. BIC Classification: KC; KJD; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 118
- Condition
- New
- SKU
- V9783319019017
- ISBN
- 9783319019017
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Series: SpringerBriefs in Business. Num Pages: 74 pages, 1 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV6; KJSM; TRC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 134.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 74
- Condition
- New
- SKU
- V9783319019062
- ISBN
- 9783319019062
Paperback
Condition: New
€ 72.53
€ 72.53