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Sales & marketing
Results 1761 - 1780 of 3940
Sales & marketing
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 66.64
€ 66.64
Redesigning Manufacturing: Reimagining the Business of Making in the U...
Beverland, Michael, Nielsen, Beverley, Pryce,...
Hardcover. Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. Num Pages: 216 pages, 16 figures, 6 black & white tables. BIC Classification: 1DBK; KJS; KND. Category: (P) Professional & Vocational. Dimension: 224 x 145 x 18. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137465214
- ISBN
- 9781137465214
Hardback
Condition: New
€ 66.54
€ 66.54
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 61.27
€ 61.27
Paperback. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Series: Palgrave Pocket Consultants. Num Pages: 238 pages, biography. BIC Classification: 1FPC; KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 16. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137483799
- ISBN
- 9781137483799
Paperback
Condition: New
€ 37.10
€ 37.10
Hardback. Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. Num Pages: 297 pages, biography. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 297
- Condition
- New
- SKU
- V9781137488947
- ISBN
- 9781137488947
Hardback
Condition: New
€ 127.97
€ 127.97
Hardback. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9781137496553
- ISBN
- 9781137496553
Hardback
Condition: New
€ 66.58
€ 66.58
hardcover. Num Pages: 337 pages, 27 black & white illustrations, biography. BIC Classification: JFFT; JMH; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 337
- Condition
- New
- SKU
- V9781137501196
- ISBN
- 9781137501196
Hardback
Condition: New
€ 67.48
€ 67.48
Hardback. Series: Language and Globalization. Num Pages: 398 pages, 8 black & white illustrations, biography. BIC Classification: CFB; JFC; JFD; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 398
- Condition
- New
- SKU
- V9781137506146
- ISBN
- 9781137506146
Hardback
Condition: New
€ 139.35
€ 139.35
Hardback. Num Pages: 294 pages, 4 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 539.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 294
- Condition
- New
- SKU
- V9781137522115
- ISBN
- 9781137522115
Hardback
Condition: New
€ 139.29
€ 139.29
Hardback. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 188 pages, 46 black & white illustrations, biography. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 188
- Condition
- New
- SKU
- V9781137523426
- ISBN
- 9781137523426
Hardback
Condition: New
€ 83.16
€ 83.16
Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137532565
- ISBN
- 9781137532565
Hardback
Condition: New
€ 127.46
€ 127.46
Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781137533142
- ISBN
- 9781137533142
Hardback
Condition: New
€ 149.44
€ 149.44
Hardback. Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies. Num Pages: 171 pages, biography. BIC Classification: 1DVT; KJJ; KJMV7; KJS; RNA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 171
- Condition
- New
- SKU
- V9781137535870
- ISBN
- 9781137535870
Hardback
Condition: New
€ 66.37
€ 66.37
Hardback. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Num Pages: 185 pages, biography. BIC Classification: 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 381.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781137537737
- ISBN
- 9781137537737
Hardback
Condition: New
€ 138.30
€ 138.30
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.06
€ 161.06
Hardback. David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role. Num Pages: 205 pages, biography. BIC Classification: 1HFGU; ASD; JFC; JHMC; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 405.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 205
- Condition
- New
- SKU
- V9781137549396
- ISBN
- 9781137549396
Hardback
Condition: New
€ 127.40
€ 127.40
hardcover. Num Pages: 173 pages, biography. BIC Classification: JHBL; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 173
- Condition
- New
- SKU
- V9781137573087
- ISBN
- 9781137573087
Hardback
Condition: New
€ 71.86
€ 71.86
Hardback. Num Pages: 138 pages, biography. BIC Classification: JFFS; KJS; KJV. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 298.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 138
- Condition
- New
- SKU
- V9781137575708
- ISBN
- 9781137575708
Hardback
Condition: New
€ 72.46
€ 72.46
Hardback. Num Pages: 318 pages, 34 black & white illustrations, 11 black & white tables, biography. BIC Classification: 1DST; KJC; KJSM; KJU; KJVS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 549.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 318
- Condition
- New
- SKU
- V9781137578099
- ISBN
- 9781137578099
Hardback
Condition: New
€ 128.19
€ 128.19
Hardback. Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 150 pages, biography. BIC Classification: 1MBF; JPL; JPVL; KJSP. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 344.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 150
- Condition
- New
- SKU
- V9781137580283
- ISBN
- 9781137580283
Hardback
Condition: New
€ 72.46
€ 72.46