Sales & marketing
Results 1761 - 1780 of 3940
Sales & marketing
Hardback. In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Num Pages: 392 pages, biography. BIC Classification: KCL; KJC; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 751.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 392
- Condition
- New
- SKU
- V9781137383143
- ISBN
- 9781137383143
Hardback
Condition: New
€ 65.81
€ 65.81
Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781137389169
- ISBN
- 9781137389169
Hardback
Condition: New
€ 63.67
€ 63.67
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781137394316
- ISBN
- 9781137394316
Hardback
Condition: New
€ 154.52
€ 154.52
Hardcover. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. Num Pages: 185 pages, biography. BIC Classification: JPP; JPR; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 17. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137394439
- ISBN
- 9781137394439
Hardback
Condition: New
€ 121.89
€ 121.89
Hardback. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 138 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 329.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 138
- Condition
- New
- SKU
- V9781137404244
- ISBN
- 9781137404244
Hardback
Condition: New
€ 63.47
€ 63.47
Hardback. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 129 pages, biography. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 317.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 129
- Condition
- New
- SKU
- V9781137404367
- ISBN
- 9781137404367
Hardback
Condition: New
€ 63.39
€ 63.39
Hardcover. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Num Pages: 106 pages, 1 black & white illustrations, biography. BIC Classification: KJE; KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 224 x 142 x 14. Weight in Grams: 296.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137413253
- ISBN
- 9781137413253
Hardback
Condition: New
€ 63.08
€ 63.08
Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137432544
- ISBN
- 9781137432544
Hardback
Condition: New
€ 63.43
€ 63.43
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137444295
- ISBN
- 9781137444295
Hardback
Condition: New
€ 63.71
€ 63.71
Redesigning Manufacturing: Reimagining the Business of Making in the U...
Beverland, Michael, Nielsen, Beverley, Pryce,...
Hardcover. Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results. Num Pages: 216 pages, 16 figures, 6 black & white tables. BIC Classification: 1DBK; KJS; KND. Category: (P) Professional & Vocational. Dimension: 224 x 145 x 18. Weight in Grams: 404.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137465214
- ISBN
- 9781137465214
Hardback
Condition: New
€ 63.63
€ 63.63
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 58.74
€ 58.74
Paperback. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China. Series: Palgrave Pocket Consultants. Num Pages: 238 pages, biography. BIC Classification: 1FPC; KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 16. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137483799
- ISBN
- 9781137483799
Paperback
Condition: New
€ 35.63
€ 35.63
Hardback. Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. Num Pages: 297 pages, biography. BIC Classification: KJD; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 297
- Condition
- New
- SKU
- V9781137488947
- ISBN
- 9781137488947
Hardback
Condition: New
€ 122.21
€ 122.21
Hardback. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JHMC; KJSA. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 421.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9781137496553
- ISBN
- 9781137496553
Hardback
Condition: New
€ 63.83
€ 63.83
hardcover. Num Pages: 337 pages, 27 black & white illustrations, biography. BIC Classification: JFFT; JMH; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 570.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2016
- Number of pages
- 337
- Condition
- New
- SKU
- V9781137501196
- ISBN
- 9781137501196
Hardback
Condition: New
€ 64.69
€ 64.69
Hardback. Series: Language and Globalization. Num Pages: 398 pages, 8 black & white illustrations, biography. BIC Classification: CFB; JFC; JFD; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 398
- Condition
- New
- SKU
- V9781137506146
- ISBN
- 9781137506146
Hardback
Condition: New
€ 133.08
€ 133.08
Hardback. Num Pages: 294 pages, 4 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMV2; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 539.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 294
- Condition
- New
- SKU
- V9781137522115
- ISBN
- 9781137522115
Hardback
Condition: New
€ 133.02
€ 133.02
Hardback. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 188 pages, 46 black & white illustrations, biography. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 188
- Condition
- New
- SKU
- V9781137523426
- ISBN
- 9781137523426
Hardback
Condition: New
€ 79.48
€ 79.48
Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137532565
- ISBN
- 9781137532565
Hardback
Condition: New
€ 121.29
€ 121.29
Hardback. Series: Palgrave Studies in Media and Environmental Communication. Num Pages: 202 pages, 7 colour illustrations, biography. BIC Classification: 1KBB; GTC; JFD; KJSP; KNBC; RN. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781137533142
- ISBN
- 9781137533142
Hardback
Condition: New
€ 143.11
€ 143.11