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Sales & marketing
Results 1741 - 1760 of 3941
Sales & marketing
Paperback. Editor(s): Bureau Europeen des Unions de Consommateurs. Num Pages: 281 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 15. Weight in Grams: 1601.
- Format
- Paperback
- Publication date
- 1977
- Publisher
- Kluwer Academic Publishers Group United Kingdom
- Number of pages
- 281
- Condition
- New
- SKU
- V9780860100560
- ISBN
- 9780860100560
Paperback
Condition: New
€ 74.57
€ 74.57
Hardback. Num Pages: 181 pages, 7 colour illustrations, biography. BIC Classification: KJG; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 390.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 181
- Condition
- New
- SKU
- V9781137013316
- ISBN
- 9781137013316
Hardback
Condition: New
€ 148.21
€ 148.21
Hardback. Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services. Editor(s): Dunkel, Wolfgang; Kleemann, Frank. Num Pages: 271 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 223 x 153 x 20. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781137293244
- ISBN
- 9781137293244
Hardback
Condition: New
€ 127.64
€ 127.64
Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781137297105
- ISBN
- 9781137297105
Hardback
Condition: New
€ 72.34
€ 72.34
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 128.03
€ 128.03
paperback. Num Pages: 269 pages, biography. BIC Classification: KJMV3; KJMV6; KJQ; KJS; KJSP; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 269
- Condition
- New
- SKU
- V9781137337078
- ISBN
- 9781137337078
Paperback
Condition: New
€ 44.86
€ 44.86
Hardback. Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists. Num Pages: 193 pages, biography. BIC Classification: 1F; 1H; 1QFG; GTC; KJK; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 193
- Condition
- New
- SKU
- V9781137342140
- ISBN
- 9781137342140
Hardback
Condition: New
€ 138.39
€ 138.39
Hardcover. Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Num Pages: 214 pages, biography. BIC Classification: CFB; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 145 x 209 x 18. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137350428
- ISBN
- 9781137350428
Hardback
Condition: New
€ 66.58
€ 66.58
Hardcover. Written by an insider, this book takes a critical look at the myths and contradictions surrounding India as a consumer market, to examine the new opportunities that it offers. Num Pages: 184 pages, biography. BIC Classification: 1FKA; JFFT; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 147 x 357 x 20. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137367099
- ISBN
- 9781137367099
Hardback
Condition: New
€ 47.55
€ 47.55
Hardcover. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJF; KJSA. Category: (G) General (US: Trade). Dimension: 147 x 221 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2013th Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781137369000
- ISBN
- 9781137369000
Hardback
Condition: New
€ 66.78
€ 66.78
Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379474
- ISBN
- 9781137379474
Hardback
Condition: New
€ 127.13
€ 127.13
Paperback. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Num Pages: 254 pages, 6 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 16. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137382290
- ISBN
- 9781137382290
Paperback
Condition: New
€ 42.62
€ 42.62
Hardback. In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. Num Pages: 392 pages, biography. BIC Classification: KCL; KJC; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 751.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 392
- Condition
- New
- SKU
- V9781137383143
- ISBN
- 9781137383143
Hardback
Condition: New
€ 68.56
€ 68.56
Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781137389169
- ISBN
- 9781137389169
Hardback
Condition: New
€ 66.34
€ 66.34
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781137394316
- ISBN
- 9781137394316
Hardback
Condition: New
€ 161.17
€ 161.17
Hardcover. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. Num Pages: 185 pages, biography. BIC Classification: JPP; JPR; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 17. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137394439
- ISBN
- 9781137394439
Hardback
Condition: New
€ 127.28
€ 127.28
Hardback. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 138 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 329.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 138
- Condition
- New
- SKU
- V9781137404244
- ISBN
- 9781137404244
Hardback
Condition: New
€ 66.13
€ 66.13
Hardback. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 129 pages, biography. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 317.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 129
- Condition
- New
- SKU
- V9781137404367
- ISBN
- 9781137404367
Hardback
Condition: New
€ 66.04
€ 66.04
Hardcover. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Num Pages: 106 pages, 1 black & white illustrations, biography. BIC Classification: KJE; KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 224 x 142 x 14. Weight in Grams: 296.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137413253
- ISBN
- 9781137413253
Hardback
Condition: New
€ 65.98
€ 65.98
Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137432544
- ISBN
- 9781137432544
Hardback
Condition: New
€ 66.34
€ 66.34