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Business & management

Results 6721 - 6740 of 20582

Business & management

Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2017
Edition
11th Edition
Condition
New
SKU
V9781259548147
ISBN
9781259548147
Hardback
Condition: New

€ 297.72

Paperback. Praise for the First Edition "This book.. is a significant addition to the literature on statistical practice.. should be of considerable interest to those interested in these topics. Series: Wiley Series in Probability and Statistics. Num Pages: 360 pages, ill. BIC Classification: KJMV5. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 155 x 17. Weight in Grams: 496.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
360
Condition
New
SKU
V9780470148327
ISBN
9780470148327
Paperback
Condition: New

€ 149.99

Paperback. The chapters of this book are from the recent writings of George E.P. Box, an acknowledged world leader in the application and theory of quality methodology to management, process improvement, process design, and discovery. Box's unique ability to explain complex ideas simply and appealingly with wit and cogent illustration is well known. Series: Wiley Series in Probability and Statistics. Num Pages: 598 pages, ill. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 35. Weight in Grams: 874.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
Revised Edition
Number of pages
598
Condition
New
SKU
V9780471727552
ISBN
9780471727552
Paperback
Condition: New

€ 113.58

Hardcover. Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the Six Sigma methodology fuels improved effectiveness and efficiency in an organization; according to General Electric's Jack Welch, it's the "most important initiative [they] have ever undertaken. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 24. Weight in Grams: 584.
Publisher
Wiley
Format
Hardback
Publication date
2000
Edition
1st Edition
Condition
New
SKU
V9780471388227
ISBN
9780471388227
Hardback
Condition: New

€ 46.99
€ 28.15

Paperback. Six Sigma for Everyone explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact and desired end result of implementation. Num Pages: 144 pages, Illustrations. BIC Classification: KJC; KJMV5. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 10. Weight in Grams: 186.
Format
Paperback
Publication date
2003
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471281566
ISBN
9780471281566
Paperback
Condition: New

€ 27.99
€ 20.93

Hardcover. In this third and final part of his definitive trilogy of books on Six Sigma, George Eckes addresses perhaps the most important aspect of Six Sigma implementation - the team dynamic. The previous titles (The Six Sigma Revolution and Making Six Sigma Last) dealt with Six Sigma from strategic and cultural levels respectively. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV5; KJU. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 24. Weight in Grams: 560.
Format
Hardback
Publication date
2002
Publisher
Wiley
Edition
1st Edition
Condition
New
SKU
V9780471222774
ISBN
9780471222774
Hardback
Condition: New

€ 53.48
€ 45.92

Hardcover. "Making Six Sigma Last is the most practical and helpful resource that I have seen on this subject. George's charisma and charm spill over into this interesting and entertaining book. Using one of George's many analogies, 'this is an upper-deck shot,' and combined with his first book should become the benchmark for Six Sigma learning. Num Pages: 256 pages, Ill. BIC Classification: KJMV5. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 228 x 162 x 23. Weight in Grams: 534.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471415480
ISBN
9780471415480
Hardback
Condition: New

€ 34.99
€ 27.63

Hardcover. Broken down into ten chapters, Success by Ten describes significant moments in the origins and development of pension fund consulting and the institutional investment industry. This history is intertwined with Russell's own personal story and the innovations that his company introduced to the industry. Num Pages: 208 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 386.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470537275
ISBN
9780470537275
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.78
€ 56.81

Hardcover. Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising. Num Pages: 328 pages, index. BIC Classification: 1FPJ; KC; KFF; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 200 x 123 x 29. Weight in Grams: 218.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Number of pages
328
Condition
New
SKU
V9780787946630
ISBN
9780787946630
Hardback
Condition: New

€ 46.99
€ 36.49

Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214229
ISBN
9780631214229
Hardback
Condition: New

€ 106.05

Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780631214236
ISBN
9780631214236
Paperback
Condition: New

€ 44.99
€ 44.53

Paperback. Covers the key areas of operations and technology, from operating systems and managing resources to quality and environmental awareness. This book contains examples and lessons from some of the world's most successful businesses. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 126 pages, Illustrations. BIC Classification: KJMV5. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 127 x 8. Weight in Grams: 132.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
126
Condition
New
SKU
V9781841122496
ISBN
9781841122496
Paperback
Condition: New

€ 11.99
€ 11.62

Paperback. Covers key training and development, best practice and thinking, from establishing levels of knowledge and skills to setting priorities, and from developing individual action plans to using technology. This book contains examples and lessons from successful businesses, including American Airlines, National Air Traffic Services, and more. Series: ExpressExec S. Num Pages: 136 pages, Ill. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 10. Weight in Grams: 126.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
136
Condition
New
SKU
V9781841122502
ISBN
9781841122502
Paperback
Condition: New

€ 11.99
€ 11.62

Paperback. Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Series: Express Exec. Num Pages: 134 pages. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 180 x 130 x 9. Weight in Grams: 140.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
134
Condition
New
SKU
V9781841124476
ISBN
9781841124476
Paperback
Condition: New

€ 9.99
€ 9.74

Paperback. *Instructional FlexibilityBank management instructors vary in their approaches to teachingthis course, and this text includes elements of business financialtheory, along with practical institutional material that distinguishesfinancial businesses from non--financial ones. Num Pages: 700 pages, Illustrations. BIC Classification: KFFK; KJMV1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 280 x 209 x 35. Weight in Grams: 1604.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United States
Edition
5th Edition
Number of pages
700
Condition
New
SKU
V9780471169604
ISBN
9780471169604
Paperback
Condition: New

€ 306.58

Paperback. Num Pages: 336 pages, Illustrations. BIC Classification: KJU; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 150 x 18. Weight in Grams: 452.
Format
Paperback
Publication date
1983
Publisher
The University of Chicago Press United States
Edition
New ed
Number of pages
336
Condition
New
SKU
V9780226774329
ISBN
9780226774329
Paperback
Condition: New

€ 47.99
€ 37.46

Paperback. Num Pages: 369 pages. BIC Classification: KJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 205 x 146 x 25. Weight in Grams: 328.
Format
Paperback
Publication date
2000
Publisher
Random House USA Inc United States
Edition
Reprint
Number of pages
369
Condition
New
SKU
V9780440508335
ISBN
9780440508335
Paperback
Condition: New

€ 18.99
€ 15.15

Hardback. Num Pages: 264 pages, 95 black & white illustrations, 3 black & white tables. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 20. Weight in Grams: 590.
Publisher
Taylor & Francis Inc United States
Number of pages
264
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9781439859872
ISBN
9781439859872
Hardback
Condition: New

€ 66.17

Hardcover. George Kohlrieser-an international leadership professor, consultant, and veteran hostage negotiator-explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. Series: J-B Warren Bennis Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 25. Weight in Grams: 466.
Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Hardback
Publication date
2006
Edition
1st
Condition
New
SKU
V9780787983840
ISBN
9780787983840
Hardback
Condition: New

€ 32.99
€ 23.70

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