Business & management
Results 6721 - 6740 of 20582
Business & management
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 297.72
€ 297.72
Paperback. Praise for the First Edition "This book.. is a significant addition to the literature on statistical practice.. should be of considerable interest to those interested in these topics. Series: Wiley Series in Probability and Statistics. Num Pages: 360 pages, ill. BIC Classification: KJMV5. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 155 x 17. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9780470148327
- ISBN
- 9780470148327
Paperback
Condition: New
€ 149.99
€ 149.99
Paperback. The chapters of this book are from the recent writings of George E.P. Box, an acknowledged world leader in the application and theory of quality methodology to management, process improvement, process design, and discovery. Box's unique ability to explain complex ideas simply and appealingly with wit and cogent illustration is well known. Series: Wiley Series in Probability and Statistics. Num Pages: 598 pages, ill. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 35. Weight in Grams: 874.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- Revised Edition
- Number of pages
- 598
- Condition
- New
- SKU
- V9780471727552
- ISBN
- 9780471727552
Paperback
Condition: New
€ 113.58
€ 113.58
Hardcover. Applying this revolutionary management strategy to drive positive change in an organization Currently exploding onto the American business scene, the Six Sigma methodology fuels improved effectiveness and efficiency in an organization; according to General Electric's Jack Welch, it's the "most important initiative [they] have ever undertaken. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 24. Weight in Grams: 584.
- Publisher
- Wiley
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471388227
- ISBN
- 9780471388227
Hardback
Condition: New
€ 46.99€ 28.15
€ 46.99
€ 28.15
Paperback. Six Sigma for Everyone explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact and desired end result of implementation. Num Pages: 144 pages, Illustrations. BIC Classification: KJC; KJMV5. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 10. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471281566
- ISBN
- 9780471281566
Paperback
Condition: New
€ 27.99€ 20.93
€ 27.99
€ 20.93
Hardcover. In this third and final part of his definitive trilogy of books on Six Sigma, George Eckes addresses perhaps the most important aspect of Six Sigma implementation - the team dynamic. The previous titles (The Six Sigma Revolution and Making Six Sigma Last) dealt with Six Sigma from strategic and cultural levels respectively. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV5; KJU. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 24. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471222774
- ISBN
- 9780471222774
Hardback
Condition: New
€ 53.48€ 45.92
€ 53.48
€ 45.92
Hardcover. "Making Six Sigma Last is the most practical and helpful resource that I have seen on this subject. George's charisma and charm spill over into this interesting and entertaining book. Using one of George's many analogies, 'this is an upper-deck shot,' and combined with his first book should become the benchmark for Six Sigma learning. Num Pages: 256 pages, Ill. BIC Classification: KJMV5. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 228 x 162 x 23. Weight in Grams: 534.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471415480
- ISBN
- 9780471415480
Hardback
Condition: New
€ 34.99€ 27.63
€ 34.99
€ 27.63
Hardcover. Broken down into ten chapters, Success by Ten describes significant moments in the origins and development of pension fund consulting and the institutional investment industry. This history is intertwined with Russell's own personal story and the innovations that his company introduced to the industry. Num Pages: 208 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 386.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470537275
- ISBN
- 9780470537275
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.78€ 56.81
€ 61.78
€ 56.81
Hardcover. Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising. Num Pages: 328 pages, index. BIC Classification: 1FPJ; KC; KFF; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 200 x 123 x 29. Weight in Grams: 218.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 328
- Condition
- New
- SKU
- V9780787946630
- ISBN
- 9780787946630
Hardback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 106.05
€ 106.05
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 44.99€ 44.53
€ 44.99
€ 44.53
Paperback. Covers the key areas of operations and technology, from operating systems and managing resources to quality and environmental awareness. This book contains examples and lessons from some of the world's most successful businesses. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 126 pages, Illustrations. BIC Classification: KJMV5. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 127 x 8. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 126
- Condition
- New
- SKU
- V9781841122496
- ISBN
- 9781841122496
Paperback
Condition: New
€ 11.99€ 11.62
€ 11.99
€ 11.62
Paperback. Covers key training and development, best practice and thinking, from establishing levels of knowledge and skills to setting priorities, and from developing individual action plans to using technology. This book contains examples and lessons from successful businesses, including American Airlines, National Air Traffic Services, and more. Series: ExpressExec S. Num Pages: 136 pages, Ill. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 10. Weight in Grams: 126.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 136
- Condition
- New
- SKU
- V9781841122502
- ISBN
- 9781841122502
Paperback
Condition: New
€ 11.99€ 11.62
€ 11.99
€ 11.62
Paperback. Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Series: Express Exec. Num Pages: 134 pages. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 180 x 130 x 9. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 134
- Condition
- New
- SKU
- V9781841124476
- ISBN
- 9781841124476
Paperback
Condition: New
€ 9.99€ 9.74
€ 9.99
€ 9.74
Paperback. *Instructional FlexibilityBank management instructors vary in their approaches to teachingthis course, and this text includes elements of business financialtheory, along with practical institutional material that distinguishesfinancial businesses from non--financial ones. Num Pages: 700 pages, Illustrations. BIC Classification: KFFK; KJMV1. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 280 x 209 x 35. Weight in Grams: 1604.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 5th Edition
- Number of pages
- 700
- Condition
- New
- SKU
- V9780471169604
- ISBN
- 9780471169604
Paperback
Condition: New
€ 306.58
€ 306.58
Paperback. Num Pages: 336 pages, Illustrations. BIC Classification: KJU; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 150 x 18. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- The University of Chicago Press United States
- Edition
- New ed
- Number of pages
- 336
- Condition
- New
- SKU
- V9780226774329
- ISBN
- 9780226774329
Paperback
Condition: New
€ 47.99€ 37.46
€ 47.99
€ 37.46
Paperback. Num Pages: 369 pages. BIC Classification: KJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 205 x 146 x 25. Weight in Grams: 328.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Random House USA Inc United States
- Edition
- Reprint
- Number of pages
- 369
- Condition
- New
- SKU
- V9780440508335
- ISBN
- 9780440508335
Paperback
Condition: New
€ 18.99€ 15.15
€ 18.99
€ 15.15
Hardback. Num Pages: 264 pages, 95 black & white illustrations, 3 black & white tables. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 164 x 243 x 20. Weight in Grams: 590.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781439859872
- ISBN
- 9781439859872
Hardback
Condition: New
€ 66.17
€ 66.17
Hardcover. George Kohlrieser-an international leadership professor, consultant, and veteran hostage negotiator-explains that it is only by openly facing conflict that we can truly progress through the most difficult business challenges. Series: J-B Warren Bennis Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 25. Weight in Grams: 466.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st
- Condition
- New
- SKU
- V9780787983840
- ISBN
- 9780787983840
Hardback
Condition: New
€ 32.99€ 23.70
€ 32.99
€ 23.70