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Business & management
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Business & management
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.56
€ 24.99
€ 18.56
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Hardback. Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. Series: The Neuroscience of Business. Num Pages: 278 pages, 43 tables, 8 figures. BIC Classification: KJMB; KJU. Category: (P) Professional & Vocational. Dimension: 225 x 143 x 21. Weight in Grams: 466.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137466853
- ISBN
- 9781137466853
Hardback
Condition: New
€ 40.99€ 37.43
€ 40.99
€ 37.43
Hardcover. Is your organization obsessive-compulsive or passive-aggressive? Corporate neurosis expert Manfred Kets de Vries analyzes dysfunctional organizational behavior in terms of accepted psychoanalytic types and arrives at some genuine insights into why some companies are healthier than others. Series: Jossey-Bass Social & Behavioral Science Series. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 239 x 161 x 22. Weight in Grams: 542.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 1984
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780875896069
- ISBN
- 9780875896069
Hardback
Condition: New
€ 68.91
€ 68.91
Paperback. In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. Num Pages: 224 pages. BIC Classification: KJH. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780787983666
- ISBN
- 9780787983666
Paperback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. * Contains straightforward "how to" processes for intentional leaders looking to significantly improveoverall organization performance and drive extraordinaryresults * Being intentional means sharing a sense of purpose anddirection not only with employees, but also with partners, vendors,and customers. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 16. Weight in Grams: 304.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9780470561997
- ISBN
- 9780470561997
Hardback
Condition: New
€ 23.99€ 19.28
€ 23.99
€ 19.28
Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471786795
- ISBN
- 9780471786795
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Num Pages: 250 pages, 5 b/w illus. BIC Classification: 1FPC; KJ. Category: (G) General (US: Trade). Dimension: 140 x 217 x 20. Weight in Grams: 352.
- Publisher
- Strategic Media Books
- Format
- Paperback
- Publication date
- 2019
- Condition
- New
- SKU
- V9781939521255
- ISBN
- 9781939521255
Paperback
Condition: New
€ 26.99€ 19.02
€ 26.99
€ 19.02
Paperback. Num Pages: 352 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 159 x 235 x 28. Weight in Grams: 514.
- Publisher
- Crown Publishing Group, Division of Random House Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Expanded, Updated ed.
- Condition
- New
- SKU
- V9780553418767
- ISBN
- 9780553418767
Paperback
Condition: New
€ 18.99€ 15.06
€ 18.99
€ 15.06
Hardcover. Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Num Pages: 256 pages. BIC Classification: KJH; VSC. Category: (G) General (US: Trade). Dimension: 223 x 147 x 24. Weight in Grams: 404.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 250
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470643860
- ISBN
- 9780470643860
Hardback
Condition: New
€ 26.99€ 20.17
€ 26.99
€ 20.17
Paperback. Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle. Num Pages: 162 pages, illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 213 x 130 x 14. Weight in Grams: 224.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 162
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9781841127699
- ISBN
- 9781841127699
Paperback
Condition: New
€ 13.99€ 12.62
€ 13.99
€ 12.62
Paperback. Offers field-tested approach to negotiating in hostage situations. In this book, the author, an FBI kidnapping negotiator, reveals the principles that helped him and his colleagues succeed when it mattered and people's lives were at stake. Num Pages: 288 pages. BIC Classification: KJC; KJN; KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129 x 18. Weight in Grams: 202.
- Publisher
- Cornerstone
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847941497
- ISBN
- 9781847941497
Paperback
Condition: New
€ 13.00€ 11.85
€ 13.00
€ 11.85
Hardback. Competition from emerging and developing countries, challenges related to energy and water, the continuing increase in the global population and the obligation to be sustainable are all impacting developed countries such as the United States, France, etc. Num Pages: 258 pages. BIC Classification: KJMV5; KJMV6; PDG; TB. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 20. Weight in Grams: 572.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Number of pages
- 258
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781848215788
- ISBN
- 9781848215788
Hardback
Condition: New
€ 178.11
€ 178.11
Hardcover. Editor(s): Keene, Jon C. Num Pages: 320 pages, tables & charts. BIC Classification: KF; KJ. Category: (P) Professional & Vocational. Dimension: 259 x 182 x 25. Weight in Grams: 860.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9781604560749
- ISBN
- 9781604560749
Hardback
Condition: New
€ 204.65€ 140.01
€ 204.65
€ 140.01
Hardcover. Editor(s): Carte, Milton V. Num Pages: 196 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 18. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9781604565126
- ISBN
- 9781604565126
Hardback
Condition: New
€ 100.54€ 70.23
€ 100.54
€ 70.23
Paperback. .
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292017662
- ISBN
- 9781292017662
Paperback
Condition: New
€ 23.99€ 17.63
€ 23.99
€ 17.63
Hardcover. The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing. Num Pages: 218 pages, Illustrations. BIC Classification: KJMV7; KNPR. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 18. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470844823
- ISBN
- 9780470844823
Hardback
Condition: New
€ 55.05
€ 55.05
Paperback. This series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet. Series: E-Business Excellence. Num Pages: 272 pages, Illustrations. BIC Classification: KJC; KJE; UDB. Category: (G) General (US: Trade). Dimension: 215 x 138 x 15. Weight in Grams: 334. "Includes bibliographical references (p. [249]-251) and index. Commissioning organisation: Jeremy Kourdi. xiv, 258 p. ill. 22 cm. Paperback. As new." Keywords: "Business, Finance & Law - E-Commerce - E-business,Business, Finance & Law - E-Commerce - E-commerce,Busi"
- Condition
- Used, Like New
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2001
- Edition
- 1st Edition
- SKU
- KEX0161812
- ISBN
- 9780471498445
Paperback
Condition: Used, Like New
€ 26.99€ 4.99
€ 26.99
€ 4.99
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.27
€ 51.27
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319215686
- ISBN
- 9783319215686
Hardback
Condition: New
€ 53.22€ 52.76
€ 53.22
€ 52.76
Hardcover. Editor(s): Urlacher, Pauline V. Num Pages: 187 pages, tables & charts. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 256 x 186 x 17. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 187
- Condition
- New
- SKU
- V9781604560046
- ISBN
- 9781604560046
Hardback
Condition: New
€ 236.59€ 161.37
€ 236.59
€ 161.37
Hardcover. Series: Advances in the Study of Entrepreneurship, Innovation and Economic Growth. Num Pages: 300 pages, black & white tables, figures. BIC Classification: 1KBB; JN; KJH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 150 x 20. Weight in Grams: 461.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 300
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781559385206
- ISBN
- 9781559385206
Hardback
Condition: New
€ 118.79
€ 118.79
Hardback. New Managerial Mindsets Organizational Transformation and Strategy Implementation In order to make sense of the new frontier of business, which entails rapid and unpredictable changes, strategic discontinuities, economic uncertainties and hypercompetition, new forms of managerial thinking will be required. Editor(s): Hitt, Michael A.; Ricart i Costa, Joan E.; Nixon, Robert D. Series: Strategic Management Series. Num Pages: 370 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 26. Weight in Grams: 696.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9780471986676
- ISBN
- 9780471986676
Hardback
Condition: New
€ 125.93
€ 125.93
Hardback. .
- Publisher
- Springer Verlag, Singapore
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9789811039928
- ISBN
- 9789811039928
Hardback
Condition: New
€ 82.80€ 30.83
€ 82.80
€ 30.83