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Sales & marketing

Results 1561 - 1584 of 3937

Sales & marketing

Paperback. Series: SpringerBriefs in Business. Num Pages: 152 pages, 3 black & white illustrations, 12 colour illustrations, 12 colour tables, biography. BIC Classification: KJQ; KJS; UNH. Category: (G) General (US: Trade). Dimension: 158 x 234 x 13. Weight in Grams: 250.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG
Edition
1st ed. 2016
Condition
New
SKU
V9783319312859
ISBN
9783319312859
Paperback
Condition: New

€ 70.97

Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
Publisher
Penguin Putnam Inc United States
Number of pages
263
Format
Hardback
Publication date
2008
Edition
Revised, Expanded ed.
Condition
New
SKU
V9781591842262
ISBN
9781591842262
Hardback
Condition: New

€ 37.99
€ 27.31

Hardcover. Series: Palgrave Studies in African Leadership. Num Pages: 191 pages, 3 black & white illustrations, 1 black & white tables, biography. BIC Classification: HRLK; JFC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 156 x 217 x 15. Weight in Grams: 364.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Edition
1st ed. 2016
Condition
New
SKU
V9781137547798
ISBN
9781137547798
Hardback
Condition: New

€ 66.34

Paperback / so. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 857.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834932259
ISBN
9783834932259
Paperback
Condition: New

€ 81.07

Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
SKU
V9780762313969
ISBN
9780762313969
Hardback
Condition: New

€ 186.97

Hardcover. Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Num Pages: 180 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 16. Weight in Grams: 424.
Publisher
Palgrave Macmillan
Number of pages
174
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9781137019486
ISBN
9781137019486
Hardback
Condition: New

€ 65.62

Hardcover.
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
272
Condition
New
SKU
V9781403992796
ISBN
9781403992796
Hardback
Condition: New

€ 67.48

Paperback. .
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349481880
ISBN
9781349481880
Paperback
Condition: New

€ 95.11
€ 94.89

Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Condition
New
SKU
V9780230615601
ISBN
9780230615601
Hardback
Condition: New

€ 66.95

Paperback. Drawing on a wide range of case studies, Cultures of Financialization argues that, in our age of crisis, the global economy is more invested than ever in culture and the imagination. We must take the idea of 'fictitious capital' seriously as a way to understand the power of finance, and what might be done to stop it. Num Pages: 233 pages, biography. BIC Classification: JFC; JFD; KC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan
Edition
1st ed. 2014
Condition
New
SKU
V9781349470358
ISBN
9781349470358
Paperback
Condition: New

€ 93.40

Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9781137348913
ISBN
9781137348913
Hardback
Condition: New

€ 61.44

Paperback. This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change. Num Pages: 274 pages, biography. BIC Classification: KJC; KJM; KJMB; KJMV; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
274
Condition
New
Edition
1st ed. 2014
SKU
V9781349470297
ISBN
9781349470297
Paperback
Condition: New

€ 55.23

Paperback. The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle. Num Pages: 254 pages, biography. BIC Classification: KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
254
Condition
New
SKU
V9781349346752
ISBN
9781349346752
Paperback
Condition: New

€ 66.61

Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
Format
Paperback
Publication date
2011
Publisher
APress United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781430233152
ISBN
9781430233152
Paperback
Condition: New

€ 41.99
€ 34.48

Paperback. Editor(s): Pearson, M. Num Pages: 338 pages, biography. BIC Classification: KCL; KFFM; KJC; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 458.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
338
Condition
New
SKU
V9781349507085
ISBN
9781349507085
Paperback
Condition: New

€ 66.70

Paperback. Translation of the author's Luxe, mensonges & marketing. Num Pages: 213 pages, biography. BIC Classification: KCK; KJC; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2013
Number of pages
213
Condition
New
SKU
V9781349443079
ISBN
9781349443079
Paperback
Condition: New

€ 60.09

Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Condition
New
SKU
V9781349338290
ISBN
9781349338290
Paperback
Condition: New

€ 65.74

Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
200
Condition
New
SKU
V9781780520940
ISBN
9781780520940
Hardback
Condition: New

€ 126.34

Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
Format
Paperback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781631177859
ISBN
9781631177859
Paperback
Condition: New

€ 101.06
€ 70.85

Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
Format
Paperback
Publication date
2013
Publisher
Pearson Education Limited United Kingdom
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780273727224
ISBN
9780273727224
Paperback
Condition: New

€ 111.23

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781446296622
ISBN
9781446296622
Paperback
Condition: New

€ 68.57

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.51
€ 46.16

Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471042204
ISBN
9780471042204
Hardback
Condition: New

€ 65.40
€ 55.72

Paperback / so. Editor(s): Irgel, Lutz. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 34. Weight in Grams: 921.
Format
Paperback
Publication date
1991
Publisher
Gabler Verlag United Kingdom
Edition
3
Condition
New
SKU
V9783409991148
ISBN
9783409991148
Paperback
Condition: New

€ 76.16

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