Sales & marketing
Results 1513 - 1536 of 2512
Sales & marketing
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 43.99€ 33.28
€ 43.99
€ 33.28
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Huber, Frank; Regier, Stefanie; Rinino, Maxim...
Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 108
- Condition
- New
- SKU
- V9783834912268
- ISBN
- 9783834912268
Paperback
Condition: New
€ 73.64
€ 73.64
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908889
- ISBN
- 9783834908889
Paperback
Condition: New
€ 79.90
€ 79.90
Erfolgsfaktoren des Sportsponsorings bei Groereignissen
Huber, Frank; Matthes, Isabel; Dreckmeier, La...
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834908896
- ISBN
- 9783834908896
Paperback
Condition: New
€ 84.87
€ 84.87
Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471527091
- ISBN
- 9780471527091
Paperback
Condition: New
€ 50.51€ 43.18
€ 50.51
€ 43.18
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 102.87
€ 102.87
Paperback / so. Series: Beschaffungspraxis. Num Pages: 135 pages, black & white illustrations, bibliography. BIC Classification: KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Gabler Verlag United States
- Number of pages
- 135
- Condition
- New
- SKU
- V9783409852746
- ISBN
- 9783409852746
Paperback
Condition: New
€ 53.22
€ 53.22
Hardback. Featuring hundreds of photographs, this lavishly illustrated guide to some of the most distinguished British brands takes a fascinating, behind-the-scenes look at their enduring success. Num Pages: 196 pages, 250 colour. BIC Classification: 1DBK; KJP; KJS; KJZ. Category: (G) General (US: Trade). Dimension: 290 x 250 x 25. Weight in Grams: 1452.
- Publisher
- Prestel
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9783791349466
- ISBN
- 9783791349466
Hardback
Condition: New
€ 56.51€ 51.57
€ 56.51
€ 51.57
Paperback. HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 18. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471718543
- ISBN
- 9780471718543
Paperback
Condition: New
€ 18.99€ 16.38
€ 18.99
€ 16.38
Hardback. This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Editor(s): Cheng, Hong. Series: Handbooks in Communication and Media. Num Pages: 656 pages, black & white illustrations, black & white tables, figures. BIC Classification: GP; KJSA. Category: (P) Professional & Vocational. Dimension: 183 x 254 x 36. Weight in Grams: 1146.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 656
- Condition
- New
- SKU
- V9781444332377
- ISBN
- 9781444332377
Hardback
Condition: New
€ 232.18
€ 232.18
Paperback / so. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 246 x 171 x 18. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 252
- Condition
- New
- SKU
- V9783663015857
- ISBN
- 9783663015857
Paperback
Condition: New
€ 54.52
€ 54.52
Paperback.
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Num Pages: 504 pages, Illustrations. BIC Classification: KJE; KJS; UDBS. Category: (P) Professional & Vocational. Dimension: 226 x 195 x 30. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 504
- Condition
- New
- SKU
- V9780470562260
- ISBN
- 9780470562260
Paperback
Condition: New
€ 32.02
€ 32.02
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869562
- ISBN
- 9783322869562
Paperback
Condition: New
€ 68.51
€ 68.51
Paperback / so. Series: Marketing-Management. Num Pages: 332 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9783824482016
- ISBN
- 9783824482016
Paperback
Condition: New
€ 69.96
€ 69.96
Paperback / so. Series: Konsum Und Verhalten. Num Pages: 360 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 531.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 360
- Condition
- New
- SKU
- V9783790804270
- ISBN
- 9783790804270
Paperback
Condition: New
€ 71.23
€ 71.23
Paperback. Regine Lampert und Frank Himpel untersuchen das Verhaltnis von Markenmanagement und Qualitatsmanagement und zeigen, dass das produktionsseitige Qualitatsmanagement durch zeitnah kalibrierte Massnahmen zur Gestaltung der Qualitat das Markenimage wesentlich beeinflussen kann." Series: Forum Produkt- und Produktionsmanagement. Num Pages: 111 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 175.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 111
- Condition
- New
- SKU
- V9783824481484
- ISBN
- 9783824481484
Paperback
Condition: New
€ 84.18
€ 84.18
Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- David & Charles
- Condition
- New
- SKU
- V9781446304891
- ISBN
- 9781446304891
Paperback
Condition: New
€ 19.00€ 16.75
€ 19.00
€ 16.75
Hardback. Series: India Studies in Business and Economics. Num Pages: 185 pages, 5 black & white illustrations, 9 colour illustrations, biography. BIC Classification: KCP; KCQ; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 185
- Condition
- New
- SKU
- V9783319163352
- ISBN
- 9783319163352
Hardback
Condition: New
€ 100.92
€ 100.92
Paperback. Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung. Num Pages: 234 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 13. Weight in Grams: 407.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Germany
- Number of pages
- 234
- Condition
- New
- SKU
- V9783409132329
- ISBN
- 9783409132329
Paperback
Condition: New
€ 69.83
€ 69.83
Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
- Publisher
- Springer
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9783319203997
- ISBN
- 9783319203997
Paperback
Condition: New
€ 40.99€ 33.00
€ 40.99
€ 33.00
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663052043
- ISBN
- 9783663052043
Paperback
Condition: New
€ 70.47
€ 70.47
Paperback / so. Series: Schriftenreihe Unternehmensfeuhrung Und Marketing. Num Pages: 379 pages, black & white illustrations, bibliography. BIC Classification: JM; KJSM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Gabler Verlag United States
- Number of pages
- 379
- Condition
- New
- SKU
- V9783409364669
- ISBN
- 9783409364669
Paperback
Condition: New
€ 81.97
€ 81.97
Hardcover. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Num Pages: 238 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 163 x 23. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780471632245
- ISBN
- 9780471632245
Hardback
Condition: New
€ 44.99€ 34.32
€ 44.99
€ 34.32
Hardcover. Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. Num Pages: 288 pages, Ill. BIC Classification: KJS; KJVS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 164 x 24. Weight in Grams: 567.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 1990
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471508168
- ISBN
- 9780471508168
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93