Sales & marketing
Results 1585 - 1608 of 2512
Sales & marketing
Hardback. Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 517.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 259
- Condition
- New
- SKU
- V9783409389600
- ISBN
- 9783409389600
Hardback
Condition: New
€ 75.90
€ 75.90
Paperback. Wer seine Wettbewerbsposition sichern will, muss Kundenbeziehungen aktiv gestalten und Kaufprozesse grundlegend analysieren. Hierfur bietet dieses Buch praxiserprobte Instrumente und Strategien." Num Pages: 259 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 3rd ed. 2001
- Number of pages
- 259
- Condition
- New
- SKU
- V9783322871664
- ISBN
- 9783322871664
Paperback
Condition: New
€ 69.38
€ 69.38
Hardback. Places emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. This title discusses techniques and findings spawned by the marketing information revolution. It emphasizes insights available on marketing sales drivers, especially improved understanding of sales promotion. Series: International Series in Quantitative Marketing. Num Pages: 516 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 901.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2001
- Number of pages
- 516
- Condition
- New
- SKU
- V9780792378266
- ISBN
- 9780792378266
Hardback
Condition: New
€ 335.85
€ 335.85
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 36.99€ 26.56
€ 36.99
€ 26.56
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 5
- Condition
- New
- SKU
- V9783834942821
- ISBN
- 9783834942821
Paperback
Condition: New
€ 85.94
€ 85.94
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409142960
- ISBN
- 9783409142960
Hardback
Condition: New
€ 69.96
€ 69.96
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at G'ottingen. Series: Konsum Und Verhalten. Num Pages: 227 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 227
- Condition
- New
- SKU
- V9783790806588
- ISBN
- 9783790806588
Paperback
Condition: New
€ 69.82
€ 69.82
Paperback / so. Editor(s): Pompe, Hans-Georg. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930651
- ISBN
- 9783834930651
Paperback
Condition: New
€ 59.48
€ 59.48
Paperback. Hans-Friedrich Breithaupt analysiert Konstitutiva, Phasen und Arten der Dienstleistung im Internet und untersucht die Besonderheiten der Qualitatswahrnehmung der Abnehmer dieser Dienstleistungen sowie die daraus resultierenden Qualitatsdimensionen. Abschliessend diskutiert er entsprechende Messverfahren." Series: Fokus Dienstleistungsmarketing. Num Pages: 452 pages, 10 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 583.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 452
- Condition
- New
- SKU
- V9783835000179
- ISBN
- 9783835000179
Paperback
Condition: New
€ 81.51
€ 81.51
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790803969
- ISBN
- 9783790803969
Paperback
Condition: New
€ 70.87
€ 70.87
E-Branding-Strategien: Mit Fallstudien von Amazon, Dell, Eddie Bauer u...
Hans-Christian . Ed(S): Riekhof
paperback. Editor(s): Riekhof, Hans-Christian. Num Pages: 286 pages, 3 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 576.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Gabler Verlag Germany
- Edition
- 2001st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783409189934
- ISBN
- 9783409189934
Paperback
Condition: New
€ 70.74
€ 70.74
Paperback / so. Editor(s): Riekhof, Hans-Christian. Num Pages: 461 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 25. Weight in Grams: 797.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 3
- Number of pages
- 461
- Condition
- New
- SKU
- V9783834945549
- ISBN
- 9783834945549
Paperback
Condition: New
€ 104.18
€ 104.18
Hardback. An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. Num Pages: 288 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 252 x 176 x 21. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118923627
- ISBN
- 9781118923627
Hardback
Condition: New
€ 53.36
€ 53.36
Paperback. Num Pages: 247 pages, 32 black & white tables, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 396.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 247
- Condition
- New
- SKU
- V9783835007666
- ISBN
- 9783835007666
Paperback
Condition: New
€ 64.26
€ 64.26
Paperback. Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ahnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des "Share of Customer" eingesetzt werden konnen." Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 430 pages, 18 black & white illustrations, 85 black & white tables. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 550.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 430
- Condition
- New
- SKU
- V9783824477692
- ISBN
- 9783824477692
Paperback
Condition: New
€ 102.74
€ 102.74
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 168 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933843
- ISBN
- 9783834933843
Paperback
Condition: New
€ 96.71
€ 96.71
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 33.28
€ 33.28
Paperback. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 212 x 134 x 13. Weight in Grams: 290. A Revolutionary Training Manual Guaranteed to Improve Your Skills and Boost Your Net Worth. 256 pages, Illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 212 x 134 x 13. Weight: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Career Press
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601632418
- ISBN
- 9781601632418
Paperback
Condition: New
€ 20.99€ 19.29
€ 20.99
€ 19.29
Hardcover. Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. Editor(s): Hakansson, Hakan; Harrison, Debbie; Waluszewski, Alexandra. Num Pages: 294 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 180 x 22. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 294
- Condition
- New
- SKU
- V9780470021477
- ISBN
- 9780470021477
Hardback
Condition: New
€ 75.17
€ 75.17
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1979
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783531028736
- ISBN
- 9783531028736
Paperback
Condition: New
€ 69.75
€ 69.75
Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 313
- Condition
- New
- SKU
- V9780875848891
- ISBN
- 9780875848891
Hardback
Condition: New
€ 26.99€ 25.21
€ 26.99
€ 25.21
Erfolgsfaktoren Von Markenerweiterungen in Der Zeitungsbranche
Habann, Frank; Huber, Frank; Nienstedt, Heinz...
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912282
- ISBN
- 9783834912282
Paperback
Condition: New
€ 73.92
€ 73.92
Paperback. Num Pages: 304 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 155 x 16. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Wolters-Noordhoff B.V. Netherlands
- Number of pages
- 304
- Condition
- New
- SKU
- V9789020704600
- ISBN
- 9789020704600
Paperback
Condition: New
€ 64.87
€ 64.87
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 191.48
€ 191.48