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Sales & marketing
Results 1993 - 2016 of 3941
Sales & marketing
Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471703082
- ISBN
- 9780471703082
Hardback
Condition: New
€ 38.99€ 30.87
€ 38.99
€ 30.87
Hardback. Num Pages: 141 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 11. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783658012014
- ISBN
- 9783658012014
Hardback
Condition: New
€ 61.47
€ 61.47
Hardback. Editor(s): Strahle, Jochen. Series: Springer Series in Fashion Business. Num Pages: 304 pages, 57 black & white illustrations, biography. BIC Classification: KJJ; KJMV8; KJSM; KNSX; RNU; TDH. Category: (P) Professional & Vocational. Dimension: 170 x 255 x 22. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9789811024399
- ISBN
- 9789811024399
Hardback
Condition: New
€ 228.33
€ 228.33
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913234
- ISBN
- 9783834913234
Paperback
Condition: New
€ 83.28
€ 83.28
Paperback. Online Channel Integration Num Pages: 301 pages, 42 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 301
- Condition
- New
- SKU
- V9783658045722
- ISBN
- 9783658045722
Paperback
Condition: New
€ 66.49
€ 66.49
Paperback / so. Die Diskussion uber die Risiken unternehmerischen Handels nimmt seit langem einen zentralen Stellenwert innerhalb der betriebswirtschaftlichen Forschung und der Unternehmenspraxis ein. Ausgehend vom wertorientierten Kundenbeziehungsmanagement entwickelt Jochen Becker ein mehrdimensionales Konzept des Kundenbeziehungsrisikos." Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 232 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 374.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 232
- Condition
- New
- SKU
- V9783834915221
- ISBN
- 9783834915221
Paperback
Condition: New
€ 88.53
€ 88.53
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 47.76
€ 47.76
Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787978440
- ISBN
- 9780787978440
Hardback
Condition: New
€ 27.35
€ 27.35
Paperback. Editor(s): Poyago-Theotoky, Joanna A. Num Pages: 211 pages, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349258161
- ISBN
- 9781349258161
Paperback
Condition: New
€ 126.56
€ 126.56
Hardback. Num Pages: 101 pages, 4 black & white illustrations, biography. BIC Classification: KJC; KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 101
- Condition
- New
- SKU
- V9783319520353
- ISBN
- 9783319520353
Hardback
Condition: New
€ 66.95
€ 66.95
Paperback / so. Editor(s): Suchting, Joachim; Joachim Suchting. Num Pages: 524 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 27. Weight in Grams: 735.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 524
- Condition
- New
- SKU
- V9783409247092
- ISBN
- 9783409247092
Paperback
Condition: New
€ 74.81
€ 74.81
paperback. Num Pages: 382 pages, 6 black & white illustrations, 20 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 700.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st Edition
- Number of pages
- 382
- Condition
- New
- SKU
- V9783540182580
- ISBN
- 9783540182580
Paperback
Condition: New
€ 85.18
€ 85.18
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 190 x 120 x 16. Weight in Grams: 263.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag United States
- Edition
- 4
- Condition
- New
- SKU
- V9783834901484
- ISBN
- 9783834901484
Paperback
Condition: New
€ 99.45
€ 99.45
Paperback. Num Pages: 267 pages, 41 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783824481934
- ISBN
- 9783824481934
Paperback
Condition: New
€ 88.43
€ 88.43
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932365
- ISBN
- 9783834932365
Paperback
Condition: New
€ 89.08
€ 89.08
Hardback. Editor(s): Klewes, Joachim; Popp, Dirk; Rost-Hein, Manuela. Series: Management for Professionals. Num Pages: 205 pages, 1 black & white illustrations, 1 colour illustrations, biography. BIC Classification: JFD; KJP; KJQ; KJSP. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 464.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319418445
- ISBN
- 9783319418445
Hardback
Condition: New
€ 94.80
€ 94.80
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 212 pages, 3 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783824491155
- ISBN
- 9783824491155
Paperback
Condition: New
€ 76.91
€ 76.91
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 22. Weight in Grams: 594.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642636851
- ISBN
- 9783642636851
Paperback
Condition: New
€ 106.94
€ 106.94
paperback. Joachim W. H. Haes erklart, was Netzwerkeffekte sind und wie sie in Kommunikationsnetzen wirken, und verdeutlicht an drei Fallstudien, dass die konsequente Nutzung von Netzwerkeffekten zur besseren Vermarktung von Produkten beitragt." Num Pages: 221 pages, 22 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 221
- Condition
- New
- Edition
- 2003rd Edition
- SKU
- V9783824478460
- ISBN
- 9783824478460
Paperback
Condition: New
€ 115.92
€ 115.92
Paperback. Editor(s): Zentes, Joachim. Series: Betriebs- und Wirtschaftsinformatik. Num Pages: 253 pages, black & white illustrations, bibliography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 14. Weight in Grams: 460.
- Format
- Paperback
- Publication date
- 1985
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 253
- Condition
- New
- SKU
- V9783540156642
- ISBN
- 9783540156642
Paperback
Condition: New
€ 83.60
€ 83.60
Paperback / so. Editor(s): Zentes, Joachim. Series: Mir-Edition. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 490.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935038
- ISBN
- 9783834935038
Paperback
Condition: New
€ 89.51
€ 89.51
Paperback. Editor(s): Klewes, Joachim. Series: Unternehmenskommunikation und Reputation Marketing. Num Pages: 322 pages, 17 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 421.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 322
- Condition
- New
- SKU
- V9783824408399
- ISBN
- 9783824408399
Paperback
Condition: New
€ 116.55
€ 116.55
Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
- Publisher
- FT Press
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273731276
- ISBN
- 9780273731276
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. Num Pages: 460 pages, 40 black & white illustrations, 169 black & white tables, biography. BIC Classification: KJC; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 602.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 460
- Condition
- New
- SKU
- V9783658068639
- ISBN
- 9783658068639
Paperback
Condition: New
€ 67.89
€ 67.89