Sales & marketing
Results 1969 - 1992 of 2195
Sales & marketing
Hardcover. * In Successful Marketing Strategies for Non-profit Organizations, Second Edition, non-profit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470529812
- ISBN
- 9780470529812
Hardback
Condition: New
€ 49.99€ 39.02
€ 49.99
€ 39.02
Paperback. Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette. Num Pages: 370 pages, Ill. BIC Classification: KJM; KJS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 188 x 21. Weight in Grams: 680.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9780471489122
- ISBN
- 9780471489122
Paperback
Condition: New
€ 75.72
€ 75.72
Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781784992453
- ISBN
- 9781784992453
Paperback
Condition: New
€ 40.12
€ 40.12
Paperback. Die Autoren untersuchen, welche Marketingstrategien Unternehmensberatungen verfolgen, welche Rolle personliches Vertrauen, Reputation und Weiterempfehlungen von Kunden spielen und ob ein Zusammenhang zwischen Beratungsmarketing und Firmenwachstum besteht." Num Pages: 219 pages, 93 black & white illustrations, 21 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 219
- Condition
- New
- SKU
- V9783824481354
- ISBN
- 9783824481354
Paperback
Condition: New
€ 82.48
€ 82.48
Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
- Publisher
- Pearson FT Press
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134496054
- ISBN
- 9780134496054
Hardback
Condition: New
€ 50.85
€ 50.85
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000476
- ISBN
- 9783835000476
Paperback
Condition: New
€ 72.48
€ 72.48
Paperback. Harness the power of marketing and watch your business grow
Having your own business isn't the same as having customers, and one is useless without the other. Num Pages: 384 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 21. Weight in Grams: 612.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781118311837
- ISBN
- 9781118311837
Paperback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Hardcover. This volume presents a comprehensive overview of the 11 different models of large group intervention, in which employees and customers are brought together. It explores their similarities and differences, describes their origins, and presents these methods with examples and case studies. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJSU; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 160 x 22. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787903244
- ISBN
- 9780787903244
Hardback
Condition: New
€ 77.06
€ 77.06
Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781557865496
- ISBN
- 9781557865496
Paperback
Condition: New
€ 52.99€ 41.27
€ 52.99
€ 41.27
Hardcover.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333598924
- ISBN
- 9780333598924
Hardback
Condition: New
€ 128.60
€ 128.60
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 83.42
€ 83.42
Hardback. Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. Num Pages: 263 pages, biography. BIC Classification: JFDV; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 16. Weight in Grams: 465.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137509963
- ISBN
- 9781137509963
Hardback
Condition: New
€ 138.83
€ 138.83
Paperback / so. Editor(s): Hoefner, B. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 150 x 15. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834935243
- ISBN
- 9783834935243
Paperback
Condition: New
€ 71.70
€ 71.70
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 256 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9783835004177
- ISBN
- 9783835004177
Paperback
Condition: New
€ 78.01
€ 78.01
Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199565740
- ISBN
- 9780199565740
Paperback
Condition: New
€ 201.65
€ 201.65
Electronic Business und Knowledge Management ― Neue Dimensionen für...
August-Wilhem . Ed(S): Scheer
paperback. Editor(s): Scheer, August-Wilhem. Series: Saarbrucker Arbeitstagung. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Physica Germany
- Edition
- Softcover reprint of the original 1st ed. 1999
- Condition
- New
- SKU
- V9783642636868
- ISBN
- 9783642636868
Paperback
Condition: New
€ 115.88
€ 115.88
Hardback. Num Pages: 256 pages, 11 black & white illustrations, biography. BIC Classification: KJK; KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 256
- Condition
- New
- SKU
- V9781137547132
- ISBN
- 9781137547132
Hardback
Condition: New
€ 161.10
€ 161.10
Paperback. Astrid Holste identifiziert 14 Erfolgsgrossen fur Dienstleistungsportale, die sie vier Dimensionen zuordnet: Management des Wandels, Strategische Integration, Kundenbindung und Nutzung." Series: Marketing und Innovationsmanagement. Num Pages: 186 pages, 4 black & white illustrations, 23 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 255.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783824477067
- ISBN
- 9783824477067
Paperback
Condition: New
€ 82.22
€ 82.22
Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 53.37€ 48.00
€ 53.37
€ 48.00
Hardcover. Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships. Num Pages: 214 pages, biography. BIC Classification: KJM; KJN; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 156 x 18. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Edition
- Second Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230238428
- ISBN
- 9780230238428
Hardback
Condition: New
€ 67.37
€ 67.37
Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051436
- ISBN
- 9780470051436
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9781600215834
- ISBN
- 9781600215834
Hardback
Condition: New
€ 235.53€ 162.43
€ 235.53
€ 162.43
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Elsevier Science & Technology United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780123854964
- ISBN
- 9780123854964
Paperback
Condition: New
€ 54.17
€ 54.17
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 77.35
€ 77.35