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Sales & marketing
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Sales & marketing
Paperback. The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS
Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 229 x 14. Weight in Grams: 596.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118985816
- ISBN
- 9781118985816
Paperback
Condition: New
€ 24.99€ 18.60
€ 24.99
€ 18.60
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- Illustrated
- Number of pages
- 400
- Condition
- New
- SKU
- V9781591393085
- ISBN
- 9781591393085
Hardback
Condition: New
€ 30.99€ 29.03
€ 30.99
€ 29.03
Paperback. Num Pages: 291 pages, biography. BIC Classification: KCB; KCH; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 486.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 1998
- Number of pages
- 291
- Condition
- New
- SKU
- V9781461375937
- ISBN
- 9781461375937
Paperback
Condition: New
€ 205.31
€ 205.31
Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470037287
- ISBN
- 9780470037287
Hardback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover.
Key strategies for long-term, sustainable customerrelationships
With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 27. Weight in Grams: 496.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470533116
- ISBN
- 9780470533116
Hardback
Condition: New
€ 27.99€ 21.18
€ 27.99
€ 21.18
Hardcover. A "how--toa a guide to low--cost, effective marketing for small businesses and franchises. Shows you how to out--think the competition without out--spending them. Includes case histories of successful low--cost publicity campaigns that make for lively reading. Num Pages: 242 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 58 x 35 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 242
- Condition
- New
- SKU
- V9780471618836
- ISBN
- 9780471618836
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118937594
- ISBN
- 9781118937594
Paperback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470125427
- ISBN
- 9780470125427
Hardback
Condition: New
€ 41.99€ 32.77
€ 41.99
€ 32.77
Hardcover. Helps readers to learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. This title demonstrates how to integrate mobile into marketing programs and how to effectively measure it. Num Pages: 206 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 21. Weight in Grams: 402.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 206
- Condition
- New
- SKU
- V9781118243268
- ISBN
- 9781118243268
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardback. Num Pages: 256 pages. BIC Classification: KJC; KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 167 x 243 x 27. Weight in Grams: 484.
- Publisher
- Harvard Business Review Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781633691889
- ISBN
- 9781633691889
Hardback
Condition: New
€ 31.99€ 28.80
€ 31.99
€ 28.80
Hardcover. Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Series: Wiley Nonprofit Authority. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 21. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9781118583425
- ISBN
- 9781118583425
Hardback
Condition: New
€ 57.31
€ 57.31
Hardcover. Proven strategies for managing all types of media encounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Series: J-B International Association of Business Communicators. Num Pages: 256 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470543948
- ISBN
- 9780470543948
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781349444571
- ISBN
- 9781349444571
Paperback
Condition: New
€ 55.88
€ 55.88
Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119144755
- ISBN
- 9781119144755
Hardback
Condition: New
€ 30.99€ 22.03
€ 30.99
€ 22.03
Hardback. The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Num Pages: 320 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119312574
- ISBN
- 9781119312574
Hardback
Condition: New
€ 30.99€ 22.08
€ 30.99
€ 22.08
Paperback. If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 17. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470386736
- ISBN
- 9780470386736
Paperback
Condition: New
€ 32.45
€ 32.45
Paperback. Num Pages: 341 pages, 16 black & white illustrations, 58 colour illustrations, biography. BIC Classification: JNK; KJC; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 341
- Condition
- New
- SKU
- V9783662526316
- ISBN
- 9783662526316
Paperback
Condition: New
€ 78.17
€ 78.17
From Coal to Biotech: The Transformation of DSM with Business School S...
Jeannet, Jean-Pierre, Schreuder, Hein
Hardcover. Num Pages: 322 pages, 16 black & white illustrations, 58 colour illustrations, biography. BIC Classification: JNK; KJC; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 166 x 243 x 21. Weight in Grams: 632.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662462980
- ISBN
- 9783662462980
Hardback
Condition: New
€ 118.18
€ 118.18
Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119047605
- ISBN
- 9781119047605
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Num Pages: 352 pages, Illustrations, forms. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 178 x 25. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471080145
- ISBN
- 9780471080145
Paperback
Condition: New
€ 34.99€ 28.00
€ 34.99
€ 28.00
Paperback. Covering software implementations in S-plus and R, this volume serves as both a handbook for measurement specialists, as well as a textbook for students of the Bayesian approach to modern test theory. Software implementations are made available online for further instruction. Series: Statistics for Social and Behavioral Sciences. Num Pages: 313 pages, biography. BIC Classification: JHBC; JMBT; JNKD; KJS; MBNS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9781461426066
- ISBN
- 9781461426066
Paperback
Condition: New
€ 183.32
€ 183.32
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 50.29
€ 50.29
Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474362
- ISBN
- 9780749474362
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05