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Sales & marketing
Results 1897 - 1920 of 3937
Sales & marketing
Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Workman Publishing Company
- Condition
- New
- SKU
- V9780761181750
- ISBN
- 9780761181750
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 36.99€ 28.96
€ 36.99
€ 28.96
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. Series: Social Indicators Research Series. Num Pages: 458 pages, biography. BIC Classification: HPQ; JH; KJS; MBNH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 458
- Condition
- New
- SKU
- V9789048158911
- ISBN
- 9789048158911
Paperback
Condition: New
€ 284.31
€ 284.31
Hardback. When it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success and customer service innovations. It is intended for executives and managers at all levels. Num Pages: 304 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 28. Weight in Grams: 490.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071548335
- ISBN
- 9780071548335
Hardback
Condition: New
€ 30.99€ 22.14
€ 30.99
€ 22.14
Hardcover. The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Num Pages: 288 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 153 x 234 x 24. Weight in Grams: 494.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118801154
- ISBN
- 9781118801154
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470137321
- ISBN
- 9780470137321
Hardback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470487853
- ISBN
- 9780470487853
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. Num Pages: 200 pages, 1 black & white illustrations, biography. BIC Classification: KCH; KCL; KJMV; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 275.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349441044
- ISBN
- 9781349441044
Paperback
Condition: New
€ 66.95
€ 66.95
Hardcover. Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Num Pages: 288 pages, Illustrations. BIC Classification: 1F; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 31. Weight in Grams: 562.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470826478
- ISBN
- 9780470826478
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback / so. Series: Schriftenreihe Des Instituts Fur Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658057725
- ISBN
- 9783658057725
Paperback
Condition: New
€ 83.52
€ 83.52
paperback. Series: Unternehmenskooperation Und Netzwerkmanagement. Num Pages: 297 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2004th Edition
- Number of pages
- 297
- Condition
- New
- SKU
- V9783824482382
- ISBN
- 9783824482382
Paperback
Condition: New
€ 88.96
€ 88.96
Paperback / so. Num Pages: 360 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 360
- Condition
- New
- SKU
- V9783409125178
- ISBN
- 9783409125178
Paperback
Condition: New
€ 73.34
€ 73.34
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; VSC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658063153
- ISBN
- 9783658063153
Paperback
Condition: New
€ 39.30
€ 39.30
Paperback. This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook. Series: Management for Professionals. Num Pages: 194 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJMP; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 194
- Condition
- New
- SKU
- V9783319380391
- ISBN
- 9783319380391
Paperback
Condition: New
€ 65.80
€ 65.80
Hardback. Product Information Management Series: Management for Professionals. Num Pages: 179 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 426.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319048840
- ISBN
- 9783319048840
Hardback
Condition: New
€ 100.14
€ 100.14
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 176 pages, biography. BIC Classification: KJS; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9781461347248
- ISBN
- 9781461347248
Paperback
Condition: New
€ 193.09
€ 193.09
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 132.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658120214
- ISBN
- 9783658120214
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783662540152
- ISBN
- 9783662540152
Paperback
Condition: New
€ 36.97
€ 36.97
Paperback. Series: BestMasters. Num Pages: 114 pages, 9 black & white illustrations, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 114
- Condition
- New
- SKU
- V9783658116385
- ISBN
- 9783658116385
Paperback
Condition: New
€ 74.56
€ 74.56
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834901675
- ISBN
- 9783834901675
Paperback
Condition: New
€ 106.25
€ 106.25
Paperback. Jorg Lindenmeier untersucht die Auswirkungen des Yield-Managements auf die Kundenzufriedenheit. Er zeigt, dass die Anwendung der simultanen Steuerung von Preisen und Kapazitatsverfugbarkeiten die Beziehung zu Kunden primar negativ beeinflussen kann und dass dieser Effekt in verschiedenen Buchungsklassen unterschiedlich stark ist. " Num Pages: 214 pages, 3 black & white illustrations, 32 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783824408207
- ISBN
- 9783824408207
Paperback
Condition: New
€ 82.40
€ 82.40
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834912190
- ISBN
- 9783834912190
Paperback
Condition: New
€ 88.69
€ 88.69
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835002661
- ISBN
- 9783835002661
Paperback
Condition: New
€ 105.67
€ 105.67