×


 x 

Shopping cart

Sales & marketing

Results 241 - 260 of 1314

Sales & marketing

Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
Number of pages
304
Publisher
Atlantic Books United Kingdom
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780857890047
ISBN
9780857890047
Paperback
Condition: New

€ 23.99
€ 16.04

Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
Format
Paperback
Publication date
2009
Publisher
Simon & Schuster United States
Number of pages
384
Condition
New
SKU
V9781439144633
ISBN
9781439144633
Paperback
Condition: New

€ 19.99
€ 19.60

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 13.31

Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
Format
Paperback
Publication date
2003
Publisher
The University of Chicago Press United States
Edition
New
Number of pages
334
Condition
New
SKU
V9780226389172
ISBN
9780226389172
Paperback
Condition: New

€ 34.99
€ 27.64

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138919525
ISBN
9781138919525
Paperback
Condition: New

€ 142.15

Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780470974889
ISBN
9780470974889
Hardback
Condition: New

€ 35.74

Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Number of pages
230
Condition
New
SKU
V9780471540304
ISBN
9780471540304
Hardback
Condition: New

€ 280.43

Paperback. .
Publisher
Cambridge University Press United Kingdom
Number of pages
295
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780521124324
ISBN
9780521124324
Paperback
Condition: New

€ 37.35

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.44

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. .
Publisher
Springer-Verlag New York Inc. United States
Number of pages
896
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781441903327
ISBN
9781441903327
Paperback
Condition: New

€ 130.13
€ 127.92

Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
336
Format
Paperback
Publication date
2003
Edition
2nd Edition
Condition
New
SKU
V9780658020995
ISBN
9780658020995
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2018
Edition
1st Edition
Condition
New
SKU
V9781138916456
ISBN
9781138916456
Paperback
Condition: New

€ 47.25

paperback. Filled with specific defusing tactics and key behavioral insights, this new edition shows how to reduce stress, find the right words to say, and handle hostile customers with ease and confidence. Series: Perfect Phrases Series. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 203 x 132 x 16. Weight in Grams: 236.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2010
Edition
2nd Edition
Condition
New
SKU
V9780071745062
ISBN
9780071745062
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback. * Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques. Series: Total Quality Management. Num Pages: 360 pages, 0. BIC Classification: KJM; KJSM; KJSU; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 211 x 162 x 18. Weight in Grams: 424.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781557865533
ISBN
9781557865533
Paperback
Condition: New

€ 38.30

Paperback. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Cornerstone
Format
Paperback
Publication date
2017
Condition
New
SKU
V9781847941435
ISBN
9781847941435
Paperback
Condition: New

€ 17.99
€ 13.47

Paperback. Rejecting manipulative tactics and emphasizing "process", this book presents the idea of selling as a joint venture and introduces the influential concept of 'Win-Win'. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 231 x 21. Weight in Grams: 442.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2011
Edition
3rd Revised
Condition
New
SKU
V9780749462949
ISBN
9780749462949
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780749462901
ISBN
9780749462901
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473609419
ISBN
9781473609419
Paperback
Condition: New

€ 13.00
€ 11.85

Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470614181
ISBN
9780470614181
Hardback
Condition: New

€ 25.99
€ 21.16

Subscribe to our newsletter

News on special offers, signed editions & more!