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Sales & marketing

Results 241 - 260 of 1151

Sales & marketing

Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
Format
Hardback
Publication date
1986
Publisher
Harvard University Press
Condition
New
SKU
V9780674166356
ISBN
9780674166356
Hardback
Condition: New

€ 56.78
€ 52.48

Paperback.

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118551554
ISBN
9781118551554
Paperback
Condition: New

€ 26.99
€ 20.29

Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
Publisher
Pearson Education Limited United Kingdom
Number of pages
440
Format
Paperback
Publication date
2007
Edition
2nd Edition
Condition
New
SKU
V9780273706748
ISBN
9780273706748
Paperback
Condition: New

€ 84.02

Paperback. .
Publisher
Penguin Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2009
Condition
New
SKU
V9780141036878
ISBN
9780141036878
Paperback
Condition: New

€ 17.99
€ 14.28

Paperback. 52 Weeks of Sales Success, Second Edition is a new update of Ralph Roberts' popular sales guide, first published in 1999. Based on his series of weekly sales seminars, this book delivers the same energy and sales-generating, profit-boosting wisdom for salespeople who are determined to reach their full potential. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 163 x 16. Weight in Grams: 292.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
2nd Edition
Number of pages
240
Condition
New
SKU
V9780470393505
ISBN
9780470393505
Paperback
Condition: New

€ 19.99
€ 17.38

Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471441090
ISBN
9780471441090
Paperback
Condition: New

€ 27.99
€ 23.07

Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
304
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780071813372
ISBN
9780071813372
Hardback
Condition: New

€ 42.99
€ 35.92

Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Edition
UK ed.
Condition
New
SKU
V9781634851220
ISBN
9781634851220
Hardback
Condition: New

€ 241.55
€ 181.28

Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
301
Condition
New
SKU
V9781600219450
ISBN
9781600219450
Hardback
Condition: New

€ 288.92
€ 195.29

Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
Publisher
Braun Publishing AG
Format
Hardback
Publication date
2017
Edition
Bilingual
Condition
New
SKU
V9783037682210
ISBN
9783037682210
Hardback
Condition: New

€ 59.15
€ 54.69

Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9781137502810
ISBN
9781137502810
Hardback
Condition: New

€ 53.27
€ 35.06

Hardcover. Discusses the twin forces of ideological and technological change that make globalization the most important issue facing executives. This book shows how many companies who have developed a global strategy, face the challenge of balancing a multinational presence with demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Editor(s): Quelch, John A.; Deshpande, Rohit. Num Pages: 432 pages, Illustrations. BIC Classification: JFFS; KJS; KJVG. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 33. Weight in Grams: 685.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
432
Condition
New
SKU
V9780787968571
ISBN
9780787968571
Hardback
Condition: New

€ 63.32

Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
Format
Paperback
Publication date
2009
Publisher
Nova Science Publishers Inc United States
Number of pages
119
Condition
New
SKU
V9781604568905
ISBN
9781604568905
Paperback
Condition: New

€ 62.75
€ 45.08

Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
Emerald Group Publishing Limited United Kingdom
Number of pages
300
Condition
New
SKU
V9780857244475
ISBN
9780857244475
Hardback
Condition: New

€ 133.60

Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
Format
Hardback
Publication date
2012
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
360
Condition
New
Edition
Illustrated
SKU
V9781780525761
ISBN
9781780525761
Hardback
Condition: New

€ 156.45

Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470051429
ISBN
9780470051429
Paperback
Condition: New

€ 18.99
€ 16.43

Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
Format
Hardback
Publication date
2002
Publisher
Copenhagen Business School Press
Number of pages
336
Condition
New
SKU
V9788763000680
ISBN
9788763000680
Hardback
Condition: New

€ 53.29
€ 42.23

Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780996943376
ISBN
9780996943376
Hardback
Condition: New

€ 13.99
€ 11.84

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.52

Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118893814
ISBN
9781118893814
Hardback
Condition: New

€ 31.99
€ 24.98

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