Sales & marketing
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Sales & marketing
The Political Role of Corporate Citizens. An Interdisciplinary Approac...
Svedberg Helgesson, Karin. Ed(S): Morth, Ulri...
Paperback. This volume provides an interdisciplinary analysis on the political role of corporations in society by using the analytical device of corporate citizenship. It questions what ideas on corporate citizenship may say about the ongoing publicization of the corporation and the implications of these developments for the public domain and welfare state. Editor(s): Morth, Ulrika. Series: Palgrave Studies in Citizenship. Num Pages: 229 pages, biography. BIC Classification: JFFS; JHB; JPS; KCP; KJG; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 229
- Condition
- New
- SKU
- V9781349439423
- ISBN
- 9781349439423
Paperback
Condition: New
€ 66.41
€ 66.41
Paperback.
- Publisher
- Gill & Macmillan Ltd
- Format
- Paperback
- Publication date
- 2012
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780717152605
- ISBN
- 9780717152605
Paperback
Condition: New
€ 43.99€ 43.35
€ 43.99
€ 43.35
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 228 x 35. Weight in Grams: 416.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650702
- ISBN
- 9781632650702
Paperback
Condition: New
€ 19.99€ 19.91
€ 19.99
€ 19.91
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 230 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9783834910400
- ISBN
- 9783834910400
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback / so. Series: Entrepreneurship. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835004542
- ISBN
- 9783835004542
Paperback
Condition: New
€ 89.83
€ 89.83
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 36.99€ 27.39
€ 36.99
€ 27.39
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 2009th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230577893
- ISBN
- 9780230577893
Hardback
Condition: New
€ 67.75
€ 67.75
Hardcover. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. Num Pages: 213 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 17. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780230203235
- ISBN
- 9780230203235
Hardback
Condition: New
€ 67.79
€ 67.79
Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118007297
- ISBN
- 9781118007297
Paperback
Condition: New
€ 21.00€ 18.60
€ 21.00
€ 18.60
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Manor House Publishing Inc Canada
- Number of pages
- 240
- Condition
- New
- SKU
- V9781988058023
- ISBN
- 9781988058023
Paperback
Condition: New
€ 26.99€ 18.89
€ 26.99
€ 18.89
Paperback. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 23. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- SKU
- V9780745664828
- ISBN
- 9780745664828
Paperback
Condition: New
€ 24.81
€ 24.81
Hardcover. Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. Num Pages: 208 pages. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 208
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780745664811
- ISBN
- 9780745664811
Hardback
Condition: New
€ 72.38
€ 72.38
Hardcover. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. Num Pages: 208 pages, 14 black & white tables, 10 figures. BIC Classification: KJMV7; KJS; WSBB. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 17. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230232532
- ISBN
- 9780230232532
Hardback
Condition: New
€ 67.13
€ 67.13
Paperback. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This book explains how public affairs (PA) is now more than just political lobbying. It examines the methods PA professionals use to make an impact. Editor(s): Institute of Public Relations. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 158 x 16. Weight in Grams: 294.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749444723
- ISBN
- 9780749444723
Paperback
Condition: New
€ 35.99€ 33.25
€ 35.99
€ 33.25
Paperback. A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Num Pages: 496 pages, illustrations. BIC Classification: 1KBB; HBTB; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 227 x 154 x 27. Weight in Grams: 696.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basic Books
- Edition
- 10/16/96
- Condition
- New
- SKU
- V9780465061792
- ISBN
- 9780465061792
Paperback
Condition: New
€ 36.95
€ 36.95
Paperback. The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life. But, how do they do it? This title shows how apparently ordinary products and services are transformed into business legends. Series: Ultimate S. Num Pages: 246 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 13. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 246
- Condition
- New
- SKU
- V9781841124391
- ISBN
- 9781841124391
Paperback
Condition: New
€ 20.99€ 18.44
€ 20.99
€ 18.44
Paperback. "This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921," a Leverhulme Major Research Project .. funded by the Trust between 2008 and 2011 .. a joint venture between the universities of Durham and Sunderland"--P. Num Pages: 310 pages, biography. BIC Classification: DSBH; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9781349334940
- ISBN
- 9781349334940
Paperback
Condition: New
€ 67.27
€ 67.27
Hardcover. Reveals why customers must be the driving force behind your quality effort, how you can exceed customers' performance expectations, and how you can effectively recover from service mistakes. This title shows how to engineer a program of continuous quality improvement by assuming a specific leadership role. Num Pages: 240 pages, Ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 270 x 187 x 20. Weight in Grams: 630.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471023227
- ISBN
- 9780471023227
Hardback
Condition: New
€ 121.41
€ 121.41
Paperback. Dieses Buch liefert die geeigneten Grundlagen und Werkzeuge, um Kostenreduktionspotenziale innerhalb der CRM-Wertkette zu identifizieren und gezielt umzusetzen. Num Pages: 217 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 12. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 217
- Condition
- New
- SKU
- V9783322867070
- ISBN
- 9783322867070
Paperback
Condition: New
€ 77.17
€ 77.17
Paperback. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 23. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9781349137732
- ISBN
- 9781349137732
Paperback
Condition: New
€ 68.94
€ 68.94