Sales & marketing
Results 321 - 340 of 1450
Sales & marketing
Hardback. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. Num Pages: 312 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 250 x 170 x 21. Weight in Grams: 686.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118935620
- ISBN
- 9781118935620
Hardback
Condition: New
€ 34.56
€ 34.56
Paperback. From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age. Num Pages: 224 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 199 x 191 x 16. Weight in Grams: 448.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471486947
- ISBN
- 9780471486947
Paperback
Condition: New
€ 51.99€ 40.01
€ 51.99
€ 40.01
Hardcover. Practical strategies for better customer service based on the principles of servant--leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471716754
- ISBN
- 9780471716754
Hardback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.47
€ 17.99
€ 13.47
Hardback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 16. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9780387799506
- ISBN
- 9780387799506
Hardback
Condition: New
€ 115.40
€ 115.40
Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780762773435
- ISBN
- 9780762773435
Paperback
Condition: New
€ 20.99€ 17.27
€ 20.99
€ 17.27
Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
- Format
- Hardback
- Publication date
- 1986
- Publisher
- Harvard University Press
- Condition
- New
- SKU
- V9780674166356
- ISBN
- 9780674166356
Hardback
Condition: New
€ 56.83€ 52.08
€ 56.83
€ 52.08
Paperback.
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118551554
- ISBN
- 9781118551554
Paperback
Condition: New
€ 26.99€ 20.23
€ 26.99
€ 20.23
Paperback. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 440
- Format
- Paperback
- Publication date
- 2007
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273706748
- ISBN
- 9780273706748
Paperback
Condition: New
€ 84.02
€ 84.02
Paperback. 52 Weeks of Sales Success, Second Edition is a new update of Ralph Roberts' popular sales guide, first published in 1999. Based on his series of weekly sales seminars, this book delivers the same energy and sales-generating, profit-boosting wisdom for salespeople who are determined to reach their full potential. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 163 x 16. Weight in Grams: 292.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470393505
- ISBN
- 9780470393505
Paperback
Condition: New
€ 19.99€ 17.27
€ 19.99
€ 17.27
Paperback. A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Num Pages: 272 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 15. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471441090
- ISBN
- 9780471441090
Paperback
Condition: New
€ 27.99€ 22.91
€ 27.99
€ 22.91
Paperback. The second edition of International Marketing serves as a textbook for an introductory course on international marketing. Num Pages: 816 pages, 335 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 242 x 185 x 33. Weight in Grams: 1048.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Oxford University Press United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 816
- Condition
- New
- SKU
- V9780198077022
- ISBN
- 9780198077022
Paperback
Condition: New
€ 49.84
€ 49.84
Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 287
- Condition
- New
- SKU
- V9780792384984
- ISBN
- 9780792384984
Hardback
Condition: New
€ 128.29
€ 128.29
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 42.99€ 35.92
€ 42.99
€ 35.92
Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Nova Science Publishers Inc
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634851220
- ISBN
- 9781634851220
Hardback
Condition: New
€ 241.35€ 180.50
€ 241.35
€ 180.50
Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 301
- Condition
- New
- SKU
- V9781600219450
- ISBN
- 9781600219450
Hardback
Condition: New
€ 288.68€ 194.84
€ 288.68
€ 194.84
Hardback. Num Pages: 224 pages. BIC Classification: KFFR; KJS. Category: (G) General (US: Trade). Dimension: 260 x 218. .
- Publisher
- Braun Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- Bilingual
- Condition
- New
- SKU
- V9783037682210
- ISBN
- 9783037682210
Hardback
Condition: New
€ 59.10€ 54.69
€ 59.10
€ 54.69
Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780061684326
- ISBN
- 9780061684326
Hardback
Condition: New
€ 31.99€ 25.29
€ 31.99
€ 25.29
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 53.23€ 35.06
€ 53.23
€ 35.06
paperback. Offers the focus for an organisation's Total Quality Management process; the achievement of 'world-class' customer satisfaction. This book draws from actual case studies of leading companies. Num Pages: 204 pages, biography. BIC Classification: KJSU; TGB. Category: (P) Professional & Vocational. Dimension: 158 x 323 x 19. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer United Kingdom
- Edition
- 1994th Edition
- Number of pages
- 204
- Condition
- New
- SKU
- V9780412786303
- ISBN
- 9780412786303
Paperback
Condition: New
€ 123.71
€ 123.71