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Sales & marketing

Results 321 - 340 of 1150

Sales & marketing

Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477264
ISBN
9780749477264
Paperback
Condition: New

€ 46.99
€ 42.04

Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781609018986
ISBN
9781609018986
Paperback
Condition: New

€ 145.54

Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
Publisher
Pearson Education Limited United Kingdom
Number of pages
200
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273735427
ISBN
9780273735427
Paperback
Condition: New

€ 23.99
€ 17.67

Hardback. This comprehensive collection offers a complete introduction to one of the most popular literary forms of the Victorian period, its key authors and works, its major themes, and its lasting legacy. Editor(s): Gilbert, Pamela K. Series: Blackwell Companions to Literature and Culture. Num Pages: 680 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 41. Weight in Grams: 1354.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
680
Condition
New
SKU
V9781405195584
ISBN
9781405195584
Hardback
Condition: New

€ 51.19

Paperback. .
Publisher
Financial Times/ Prentice Hall
Format
Paperback
Publication date
2003
Condition
New
SKU
V9780273684763
ISBN
9780273684763
Paperback
Condition: New

€ 59.19
€ 38.74

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.21
€ 46.57

Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Edition
1st Edition
Number of pages
355
Condition
New
SKU
V9781626183926
ISBN
9781626183926
Hardback
Condition: New

€ 388.38
€ 261.43

Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
Publisher
McGraw-Hill Education - Europe
Number of pages
240
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071752855
ISBN
9780071752855
Hardback
Condition: New

€ 24.99
€ 18.58

Hardcover. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 268 x 262 x 28. Weight in Grams: 462.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119037361
ISBN
9781119037361
Hardback
Condition: New

€ 30.99
€ 23.98

Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
Publisher
Lid Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781910649541
ISBN
9781910649541
Paperback
Condition: New

€ 17.99
€ 14.47

Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
Format
Hardback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
131
Condition
New
SKU
V9781600213892
ISBN
9781600213892
Hardback
Condition: New

€ 163.40
€ 112.31

Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
Publisher
Cengage Learning, Inc United States
Number of pages
720
Format
Paperback
Publication date
2015
Edition
18th Edition
Condition
New
SKU
V9781285858340
ISBN
9781285858340
Paperback
Condition: New

€ 112.06

Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Edition
1st Edition
SKU
V9780761927716
ISBN
9780761927716
Paperback
Condition: New

€ 76.56

Paperback.
Publisher
Fitness Information Technology, Inc, U.S.
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781935412434
ISBN
9781935412434
Paperback
Condition: New

€ 87.61
€ 67.76

Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578399
ISBN
9781844578399
Hardback
Condition: New

€ 118.41
€ 106.16

Paperback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, 23 black & white halftones, 8 tables, 6 figures. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 235 x 155 x 14. Weight in Grams: 366.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781844578382
ISBN
9781844578382
Paperback
Condition: New

€ 45.99
€ 38.12

Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
Format
Hardback
Publication date
2014
Publisher
Portfolio Penguin
Condition
New
SKU
9780241184837
ISBN
9780241184837
Hardback
Condition: New

€ 18.99
€ 13.87

Paperback. A strategic approach to setting up a website and successfully promoting a business and its products and services on the internet. Num Pages: 256 pages, Website screen images. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 129 x 21. Weight in Grams: 272. How to Get a Website That Works for Your Business. 256 pages, Website screen images. Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 196 x 129 x 21. Weight: 272.
Format
Paperback
Publication date
2008
Publisher
Elliot Right Way Books
Edition
1st
Number of pages
256
Condition
New
SKU
V9780716030201
ISBN
9780716030201
Paperback
Condition: New

€ 10.99
€ 9.46

Paperback. Deliver greater business impact in today's professional services firm with this complete handbook featuring case studies from across the professions in the UK and internationally. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 242 x 171 x 18. Weight in Grams: 482.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749473464
ISBN
9780749473464
Paperback
Condition: New

€ 52.99
€ 47.59

paperback. Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts. Num Pages: 552 pages, Illustrations (chiefly col.). BIC Classification: KJSM. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 246 x 190 x 22. Weight in Grams: 1034.
Publisher
Oxford University Press United Kingdom
Number of pages
552
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780199655090
ISBN
9780199655090
Paperback
Condition: New

€ 83.78

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