×


 x 

Shopping cart

Sales & marketing

Results 261 - 280 of 1151

Sales & marketing

Paperback. The long-awaited, state-of-the-art guide to marketing strategies and tactics - from the world's foremost authority on the subject. Num Pages: 272 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 233 x 153 x 20. Weight in Grams: 366.
Publisher
Free Press
Number of pages
272
Format
Paperback
Publication date
2001
Edition
New edition
Condition
New
SKU
V9780684860473
ISBN
9780684860473
Paperback
Condition: New

€ 19.99
€ 14.51

Hardback. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2015
Edition
1st ed. 2016
Condition
New
SKU
V9783319206059
ISBN
9783319206059
Hardback
Condition: New

€ 65.12
€ 24.82

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 44.99
€ 34.47

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 35.99
€ 28.78

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.08

Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Edition
6th
Condition
New
SKU
V9781292093147
ISBN
9781292093147
Paperback
Condition: New

€ 88.33

Paperback. Num Pages: 880 pages. BIC Classification: 1F; KJS. Category: (U) Tertiary Education (US: College). Dimension: 276 x 216. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781292089584
ISBN
9781292089584
Paperback
Condition: New

€ 88.33

Hardcover. Understand the next level of marketing

The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598825
ISBN
9780470598825
Hardback
Condition: New

€ 27.99
€ 21.16

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 60.10

Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Number of pages
240
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118496404
ISBN
9781118496404
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.00

Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
Publisher
Penguin Putnam Inc United States
Number of pages
304
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780241959992
ISBN
9780241959992
Paperback
Condition: New

€ 20.99
€ 16.77

Hardcover. Editor(s): Heimann, Jim; Patton, Phil. Num Pages: 592 pages, colour illustrations. BIC Classification: AKC; AKL; KJSA; WGCB. Category: (G) General (US: Trade). Dimension: 199 x 159 x 41. Weight in Grams: 1440.
Publisher
TASCHEN Gmbh
Format
Hardback
Publication date
2014
Edition
Multilingual
Condition
New
SKU
V9783836546157
ISBN
9783836546157
Hardback
Condition: New

€ 26.99
€ 20.27

Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470247532
ISBN
9780470247532
Hardback
Condition: New

€ 27.99
€ 23.15

Paperback. Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. Num Pages: 180 pages, black & white halftones, colour illustrations. BIC Classification: 1HFMS; BGBA; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 159 x 20. Weight in Grams: 376.
Format
Paperback
Publication date
2014
Publisher
Jacana Media
Condition
New
SKU
V9781431404476
ISBN
9781431404476
Paperback
Condition: New

€ 17.99
€ 16.47

Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470043929
ISBN
9780470043929
Paperback
Condition: New

€ 31.99
€ 24.98

Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780470848487
ISBN
9780470848487
Hardback
Condition: New

€ 141.06

Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2008
Condition
New
SKU
V9780273687863
ISBN
9780273687863
Paperback
Condition: New

€ 20.99
€ 16.75

Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
Format
Hardback
Publication date
2006
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
280
Condition
New
SKU
V9780566086519
ISBN
9780566086519
Hardback
Condition: New

€ 173.30

Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749467678
ISBN
9780749467678
Paperback
Condition: New

€ 46.99
€ 42.03

Subscribe to our newsletter

News on special offers, signed editions & more!