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Sales & marketing

Results 261 - 280 of 1450

Sales & marketing

Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
496
Condition
New
SKU
V9781780520247
ISBN
9781780520247
Hardback
Condition: New

€ 169.88

Paperback. A practical textbook for marketing professionals, senior executives in business, students at both undergraduate and MBA level and those studying for the Chartered Institute of Marketing Diploma. Haywood uses real business examples to illustrate successes and failures in the field. Num Pages: 240 pages. BIC Classification: KJMV7; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 406. "Includes bibliographical references and index. Commissioning organisation: Roger Haywood ; foreword by Steve Cuthbert. viii, 227 p. 24 cm. Paperback. As new." Keywords: "Business, Finance & Law - Sales & Marketing - Marketing Management,Business, Finance & Law - Sales & Marketing - Public Relations,Subjec"
Condition
Used, Like New
Publisher
Palgrave Macmillan Dublin, Ireland
Number of pages
240
Format
Paperback
Publication date
1997
Edition
1998th Edition
SKU
KEX0163907
ISBN
9780333684771
Paperback
Condition: Used, Like New

€ 32.99
€ 4.99

Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
Publisher
BIS Publishers
Format
Paperback
Publication date
2016
Condition
New
SKU
V9789063694340
ISBN
9789063694340
Paperback
Condition: New

€ 40.99
€ 29.30

Hardcover. Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service. Num Pages: 176 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 152 x 18. Weight in Grams: 350.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
176
Format
Hardback
Publication date
2009
Edition
Reprint
Condition
New
SKU
V9780470457993
ISBN
9780470457993
Hardback
Condition: New

€ 33.99
€ 24.41

Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
124
Condition
New
SKU
V9781841121949
ISBN
9781841121949
Paperback
Condition: New

€ 11.99
€ 11.62

Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749474720
ISBN
9780749474720
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies? Robert Phillips analyses the fall of PR, argues for the rise of Public Leadership as an alternative model for communications, and offers tools & advice on how to survive. Num Pages: 336 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 200 x 130 x 28. Weight in Grams: 318.
Publisher
Unbound
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781783520831
ISBN
9781783520831
Paperback
Condition: New

€ 19.99
€ 18.48

Paperback.
Publisher
LID Publishing United Kingdom
Number of pages
192
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794452
ISBN
9781907794452
Paperback
Condition: New

€ 17.99
€ 14.46

Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
Number of pages
304
Publisher
Atlantic Books United Kingdom
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780857890047
ISBN
9780857890047
Paperback
Condition: New

€ 23.99
€ 16.04

Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
Format
Paperback
Publication date
2009
Publisher
Simon & Schuster United States
Number of pages
384
Condition
New
SKU
V9781439144633
ISBN
9781439144633
Paperback
Condition: New

€ 19.99
€ 19.60

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 13.31

Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
Format
Paperback
Publication date
2003
Publisher
The University of Chicago Press United States
Edition
New
Number of pages
334
Condition
New
SKU
V9780226389172
ISBN
9780226389172
Paperback
Condition: New

€ 34.99
€ 27.64

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
2nd Edition
Condition
New
SKU
V9781138919525
ISBN
9781138919525
Paperback
Condition: New

€ 142.15

Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780470974889
ISBN
9780470974889
Hardback
Condition: New

€ 35.74

Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Number of pages
230
Condition
New
SKU
V9780471540304
ISBN
9780471540304
Hardback
Condition: New

€ 280.43

Paperback. .
Publisher
Cambridge University Press United Kingdom
Number of pages
295
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780521124324
ISBN
9780521124324
Paperback
Condition: New

€ 37.35

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.44

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.03

Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
Format
Hardback
Publication date
1999
Publisher
Springer Science+Business Media United States
Number of pages
362
Condition
New
SKU
V9780306460739
ISBN
9780306460739
Hardback
Condition: New

€ 155.57

Paperback. .
Publisher
Springer-Verlag New York Inc. United States
Number of pages
896
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781441903327
ISBN
9781441903327
Paperback
Condition: New

€ 130.13
€ 127.92

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