Sales & marketing
Results 281 - 300 of 1034
Sales & marketing
Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
- Publisher
- Troubador Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784621926
- ISBN
- 9781784621926
Hardback
Condition: New
€ 24.99€ 18.30
€ 24.99
€ 18.30
Paperback. 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School Num Pages: 480 pages, illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 265 x 197 x 22. Weight in Grams: 896.
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780857027870
- ISBN
- 9780857027870
Paperback
Condition: New
€ 78.56€ 49.52
€ 78.56
€ 49.52
Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
- Publisher
- Phaidon Press
- Format
- Paperback
- Publication date
- 2003
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843377
- ISBN
- 9780714843377
Paperback
Condition: New
€ 13.99€ 10.91
€ 13.99
€ 10.91
Paperback. Num Pages: 218 pages, 6 black & white illustrations, 6 black & white tables, 6 black & white line drawings. BIC Classification: KJG; KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 382.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138648098
- ISBN
- 9781138648098
Paperback
Condition: New
€ 92.17
€ 92.17
Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- ISTE Ltd and John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781848211049
- ISBN
- 9781848211049
Hardback
Condition: New
€ 179.65
€ 179.65
Paperback. Num Pages: 208 pages, 11 black & white tables, 13 black & white halftones, 5 black & white line drawings. BIC Classification: KJS; KNSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 12. Weight in Grams: 324.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780415532853
- ISBN
- 9780415532853
Paperback
Condition: New
€ 66.76
€ 66.76
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 39.97
€ 39.97
paperback. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFSJ1; JPQB; KJS; MJCL. Category: (G) General (US: Trade). Dimension: 234 x 155 x 14. Weight in Grams: 366.
- Format
- Paperback
- Publisher
- Oxford University Press United States
- Number of pages
- 256
- Condition
- New
- Publication date
- 2016
- Edition
- Illustrated
- SKU
- V9780190606855
- ISBN
- 9780190606855
Paperback
Condition: New
€ 46.68
€ 46.68
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 55.79
€ 55.79
Paperback. This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population. Num Pages: 480 pages, 180 color illus. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 254 x 205 x 28. Weight in Grams: 1474.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781609018986
- ISBN
- 9781609018986
Paperback
Condition: New
€ 144.38
€ 144.38
Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 200
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273735427
- ISBN
- 9780273735427
Paperback
Condition: New
€ 23.99€ 16.66
€ 23.99
€ 16.66
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.51€ 38.94
€ 59.51
€ 38.94
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 59.52€ 46.20
€ 59.52
€ 46.20
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 390.46€ 264.01
€ 390.46
€ 264.01
Hardback. A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain Num Pages: 240 pages, black & white line drawings, figures. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 159 x 23. Weight in Grams: 468.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071752855
- ISBN
- 9780071752855
Hardback
Condition: New
€ 24.99€ 18.33
€ 24.99
€ 18.33
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 16. Weight in Grams: 418.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Career Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781601633408
- ISBN
- 9781601633408
Paperback
Condition: New
€ 17.99€ 17.55
€ 17.99
€ 17.55
Paperback. The essential guide to achieving devout and loyal customers. Num Pages: 224 pages, Diagrams & tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 137 x 313 x 23. Weight in Grams: 302.
- Publisher
- Lid Publishing
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781910649541
- ISBN
- 9781910649541
Paperback
Condition: New
€ 17.99€ 14.32
€ 17.99
€ 14.32
Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 131
- Condition
- New
- SKU
- V9781600213892
- ISBN
- 9781600213892
Hardback
Condition: New
€ 164.27€ 112.89
€ 164.27
€ 112.89
Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 720
- Format
- Paperback
- Publication date
- 2015
- Edition
- 18th Edition
- Condition
- New
- SKU
- V9781285858340
- ISBN
- 9781285858340
Paperback
Condition: New
€ 111.18
€ 111.18
Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780761927716
- ISBN
- 9780761927716
Paperback
Condition: New
€ 75.96
€ 75.96