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Sales & marketing
Results 361 - 380 of 1150
Sales & marketing
Hardcover. This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner. Editor(s): Malhotra, Naresh. Series Editor(s): Malhotra, Naresh. Series: Review of Marketing Research. Num Pages: 307 pages, black & white illustrations, black & white tables. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 29. Weight in Grams: 622.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 307
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857244758
- ISBN
- 9780857244758
Hardback
Condition: New
€ 118.79
€ 118.79
Hardback. Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Series: Review of Marketing Research. Num Pages: 216 pages, tables, figures, bibliographic references. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 261 x 189 x 19. Weight in Grams: 552.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 216
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765621276
- ISBN
- 9780765621276
Hardback
Condition: New
€ 113.42
€ 113.42
Hardback. Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 246 x 174 x 16. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780765620927
- ISBN
- 9780765620927
Hardback
Condition: New
€ 119.19
€ 119.19
Hardback. Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 226 pages, tables, figures, bibliographic references. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 16. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Emerald Publishing Group United States
- Edition
- 1st Edition
- Number of pages
- 226
- Condition
- New
- SKU
- V9780765613066
- ISBN
- 9780765613066
Hardback
Condition: New
€ 119.19
€ 119.19
Hardback. The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 352 pages, tables, figures, illustrations, index. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 23. Weight in Grams: 811.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Emerald Publishing Group United States
- Number of pages
- 352
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780765613042
- ISBN
- 9780765613042
Hardback
Condition: New
€ 118.79
€ 118.79
Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781786352828
- ISBN
- 9781786352828
Hardback
Condition: New
€ 132.69
€ 132.69
Paperback. Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on. Series: Adweek Book S. Num Pages: 240 pages, ill. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 14. Weight in Grams: 287.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471715573
- ISBN
- 9780471715573
Paperback
Condition: New
€ 23.99€ 19.33
€ 23.99
€ 19.33
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Paperback. Num Pages: 200 pages. BIC Classification: KJSP; MBP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 158 x 233 x 11. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9780415613316
- ISBN
- 9780415613316
Paperback
Condition: New
€ 57.57
€ 57.57
Paperback. aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach. Editor(s): Monye, Sylvester O. Num Pages: 320 pages, 0. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 182 x 16. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780631200918
- ISBN
- 9780631200918
Paperback
Condition: New
€ 42.99€ 33.63
€ 42.99
€ 33.63
Paperback. Editor(s): Toumi, Mondher. Num Pages: 204 pages, 25 black & white illustrations, 40 black & white tables. BIC Classification: KJS; KNDP; MMG. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 218 x 293 x 16. Weight in Grams: 526.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138032187
- ISBN
- 9781138032187
Paperback
Condition: New
€ 148.71
€ 148.71
Paperback. If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis. Series: Speed Reads. Num Pages: 32 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 207 x 4. Weight in Grams: 72.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Directory of Social Change United Kingdom
- Number of pages
- 32
- Condition
- New
- SKU
- V9781906294137
- ISBN
- 9781906294137
Paperback
Condition: New
€ 12.36
€ 12.36
Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
- Publisher
- Welbeck Publishing Group
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847960870
- ISBN
- 9781847960870
Hardback
Condition: New
€ 46.99€ 30.94
€ 46.99
€ 30.94
Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
- Publisher
- AMACOM
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Special ed.
- Condition
- New
- SKU
- V9780814431771
- ISBN
- 9780814431771
Paperback
Condition: New
€ 20.99€ 14.37
€ 20.99
€ 14.37
Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?
Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118875353
- ISBN
- 9781118875353
Hardback
Condition: New
€ 27.99€ 21.09
€ 27.99
€ 21.09
Hardcover. Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 53. Weight in Grams: 488.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470922231
- ISBN
- 9780470922231
Hardback
Condition: New
€ 25.99€ 19.32
€ 25.99
€ 19.32
Hardcover. A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 168 x 237 x 31. Weight in Grams: 576.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118604342
- ISBN
- 9781118604342
Hardback
Condition: New
€ 32.99€ 23.74
€ 32.99
€ 23.74
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470848531
- ISBN
- 9780470848531
Hardback
Condition: New
€ 62.63
€ 62.63
Paperback. 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. Editor(s): Easey, Mike. Series: Wiley Desktop Editions. Num Pages: 280 pages, Illustrations. BIC Classification: KJS; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 243 x 174 x 16. Weight in Grams: 484.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2008
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781405139533
- ISBN
- 9781405139533
Paperback
Condition: New
€ 41.25
€ 41.25