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Sales & marketing
Results 401 - 420 of 3810
Sales & marketing
Paperback. Ausgehend von den Potenzialen der Mass Customization analysiert Stephan Jager verschiedene Absatzsystemtypen hinsichtlich ihrer okonomischen Eignung in einem Mass Customization-Konzept und beurteilt sie anhand von "Economies of integration" und "Economies of interaction."" Num Pages: 371 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 371
- Condition
- New
- SKU
- V9783824480531
- ISBN
- 9783824480531
Paperback
Condition: New
€ 94.83
€ 94.83
Paperback. Stephan Gunther prasentiert ein Modell zur Verbraucherwahrnehmung und -beur-teilung von Markentransfers, das die zentralen Einflussfaktoren aufzeigt und ihre Wirkungszusammenhange verdeutlicht." Series: Marken- Und Produktmanagement. Num Pages: 253 pages, 3 black & white illustrations, 25 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 253
- Condition
- New
- SKU
- V9783824475247
- ISBN
- 9783824475247
Paperback
Condition: New
€ 71.75
€ 71.75
Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden
- Condition
- New
- SKU
- V9783834940049
- ISBN
- 9783834940049
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. Jurgen Weber" Series: Schriften Des Center for Controlling & Management (CCM). Num Pages: black & white illustrations, bibliography. BIC Classification: KFCM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834928498
- ISBN
- 9783834928498
Paperback
Condition: New
€ 77.45
€ 77.45
paperback. Num Pages: 617 pages, 2 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 32. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 617
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824479979
- ISBN
- 9783824479979
Paperback
Condition: New
€ 96.90
€ 96.90
paperback. Editor(s): Thore, Sten. Num Pages: 409 pages, biography. BIC Classification: KCH; KJSA; TJFM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 652.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 409
- Condition
- New
- SKU
- V9781461353454
- ISBN
- 9781461353454
Paperback
Condition: New
€ 250.63
€ 250.63
Hardcover. Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Num Pages: 214 pages, biography. BIC Classification: CFB; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 145 x 209 x 18. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137350428
- ISBN
- 9781137350428
Hardback
Condition: New
€ 66.58
€ 66.58
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349468362
- ISBN
- 9781349468362
Paperback
Condition: New
€ 65.80
€ 65.80
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: JFD; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 91.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658076900
- ISBN
- 9783658076900
Paperback
Condition: New
€ 23.70
€ 23.70
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 127.10
€ 127.10
Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007598
- ISBN
- 9783835007598
Paperback
Condition: New
€ 88.45
€ 88.45
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834933447
- ISBN
- 9783834933447
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Series: Markenkommunikation Und Beziehungsmarketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658027353
- ISBN
- 9783658027353
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 394 pages, 21 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 506.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 394
- Condition
- New
- SKU
- V9783824482856
- ISBN
- 9783824482856
Paperback
Condition: New
€ 89.51
€ 89.51
Paperback. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. Num Pages: 351 pages, 116 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 498.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9783834927491
- ISBN
- 9783834927491
Paperback
Condition: New
€ 194.44
€ 194.44
Paperback. Num Pages: 238 pages, 28 black & white illustrations, 23 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834909831
- ISBN
- 9783834909831
Paperback
Condition: New
€ 66.95
€ 66.95
Hardback. Editor(s): Dell'Atti, Stefano; Trotta, Annarita. Num Pages: 199 pages, 6 black & white illustrations, 35 colour illustrations, biography. BIC Classification: KFFK; KJSP. Category: (G) General (US: Trade). Dimension: 164 x 243 x 17. Weight in Grams: 450.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319282541
- ISBN
- 9783319282541
Hardback
Condition: New
€ 127.81
€ 127.81
Paperback. Series: BestMasters. Num Pages: 158 pages, 4 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJC; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 221.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 158
- Condition
- New
- SKU
- V9783658086718
- ISBN
- 9783658086718
Paperback
Condition: New
€ 78.19
€ 78.19
Paperback / so. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 299 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 299
- Condition
- New
- SKU
- V9783835007970
- ISBN
- 9783835007970
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658026530
- ISBN
- 9783658026530
Paperback
Condition: New
€ 72.50
€ 72.50