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Sales & marketing
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Sales & marketing
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 43.99€ 43.91
€ 43.99
€ 43.91
Hardcover. Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Num Pages: 160 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 162 x 15. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780230500280
- ISBN
- 9780230500280
Hardback
Condition: New
€ 99.56
€ 99.56
Hardback. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding. Num Pages: 177 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 17. Weight in Grams: 424.
- Publisher
- Palgrave Macmillan
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230239777
- ISBN
- 9780230239777
Hardback
Condition: New
€ 94.61
€ 94.61
paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 333 pages, 27 black & white illustrations, 42 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 431.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 333
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783824408313
- ISBN
- 9783824408313
Paperback
Condition: New
€ 94.52
€ 94.52
Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 242
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780749453299
- ISBN
- 9780749453299
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
paperback. Series: Marken- Und Produktmanagement. Num Pages: 190 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 190
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783835001824
- ISBN
- 9783835001824
Paperback
Condition: New
€ 77.13
€ 77.13
Paperback / so. Num Pages: 275 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 275
- Condition
- New
- SKU
- V9783834932181
- ISBN
- 9783834932181
Paperback
Condition: New
€ 77.87
€ 77.87
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834938800
- ISBN
- 9783834938800
Paperback
Condition: New
€ 60.00
€ 60.00
Paperback. Series: Konsum und Verhalten. Num Pages: 319 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 530.
- Format
- Paperback
- Publication date
- 1989
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783790804386
- ISBN
- 9783790804386
Paperback
Condition: New
€ 89.76
€ 89.76
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835000193
- ISBN
- 9783835000193
Paperback
Condition: New
€ 89.11
€ 89.11
Paperback / so. Series: Studienbucher Zur Kommunikations- Und Medienwissenschaft. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 562.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer vs United States
- Edition
- 3
- Condition
- New
- SKU
- V9783658158842
- ISBN
- 9783658158842
Paperback
Condition: New
€ 49.95
€ 49.95
Paperback / so. Num Pages: 141 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 8. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Number of pages
- 141
- Condition
- New
- SKU
- V9783658039509
- ISBN
- 9783658039509
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Series: CSR, Sustainability, Ethics & Governance. Num Pages: 171 pages, 25 black & white illustrations, 5 colour illustrations, biography. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 171
- Condition
- New
- SKU
- V9783662515150
- ISBN
- 9783662515150
Paperback
Condition: New
€ 65.58
€ 65.58
Hardcover. Series: CSR, Sustainability, Ethics & Governance. Num Pages: 153 pages, 25 black & white illustrations, 5 colour illustrations, biography. BIC Classification: KJC; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2015th Edition
- Number of pages
- 153
- Condition
- New
- SKU
- V9783662449967
- ISBN
- 9783662449967
Hardback
Condition: New
€ 66.78
€ 66.78
Hardback. Editor(s): Fukuda, Shuichi. Num Pages: 197 pages, 19 black & white illustrations, 56 colour illustrations, biography. BIC Classification: JMQ; JMR; KJSU; TBC; TGXT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 197
- Condition
- New
- SKU
- V9783319531946
- ISBN
- 9783319531946
Hardback
Condition: New
€ 128.39
€ 128.39
Paperback. Editor(s): Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 490 pages, 44 black & white illustrations, 55 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 838.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 490
- Condition
- New
- SKU
- V9783834931344
- ISBN
- 9783834931344
Paperback
Condition: New
€ 130.31
€ 130.31
Paperback. Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry. Num Pages: 236 pages, 3 black & white illustrations, biography. BIC Classification: GTC; KFF; KFFH; KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 309.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9781349470013
- ISBN
- 9781349470013
Paperback
Condition: New
€ 65.80
€ 65.80
Hardcover. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations. Num Pages: 240 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 163 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- First Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780333990131
- ISBN
- 9780333990131
Hardback
Condition: New
€ 67.24
€ 67.24
Hardcover. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Num Pages: 224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 18. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Edition
- 2010 ed.
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230247819
- ISBN
- 9780230247819
Hardback
Condition: New
€ 67.19
€ 67.19