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Sales & marketing

Results 481 - 500 of 1150

Sales & marketing

Paperback. Editor(s): Lynwood, Jeremiah. Num Pages: 82 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 155 x 229 x 7. Weight in Grams: 186.
Format
Paperback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781631177859
ISBN
9781631177859
Paperback
Condition: New

€ 100.64
€ 70.62

Paperback. This text explores the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 19. Weight in Grams: 710.
Format
Paperback
Publication date
2013
Publisher
Pearson Education Limited United Kingdom
Edition
0th Edition
Number of pages
368
Condition
New
SKU
V9780273727224
ISBN
9780273727224
Paperback
Condition: New

€ 104.57

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781446296622
ISBN
9781446296622
Paperback
Condition: New

€ 68.13

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 53.24
€ 45.88

Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471042204
ISBN
9780471042204
Hardback
Condition: New

€ 65.07
€ 55.38

Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693534
ISBN
9789063693534
Paperback
Condition: New

€ 41.99
€ 30.22

Paperback. Num Pages: 640 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 193 x 32. Weight in Grams: 1078.
Publisher
John Wiley & Sons Inc
Number of pages
640
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781118269749
ISBN
9781118269749
Paperback
Condition: New

€ 33.99
€ 24.60

Hardcover. "Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. Series: National Retail Federation Series. Num Pages: 400 pages, illustrations. BIC Classification: KJM; KJS; KJVS; KNPR. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 163 x 34. Weight in Grams: 776.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
400
Condition
New
SKU
V9780471164685
ISBN
9780471164685
Hardback
Condition: New

€ 65.07
€ 54.95

Hardcover. This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Editor(s): Littler, Dale. Series: Blackwell Encyclopaedia of Management. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 28. Weight in Grams: 872.
Format
Hardback
Publication date
2006
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
Volume 9
Number of pages
416
Condition
New
SKU
V9781405102544
ISBN
9781405102544
Hardback
Condition: New

€ 132.50
€ 109.84

Hardcover. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470413920
ISBN
9780470413920
Hardback
Condition: New

€ 31.99
€ 25.00

Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118733899
ISBN
9781118733899
Hardback
Condition: New

€ 31.99
€ 24.98

Hardback. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Editor(s): Cai, Liping; Gartner, William C.; Munar, Ana Maria. Series Editor(s): Cai, Liping. Series: Bridging Tourism Theory and Practice. Num Pages: 312 pages, Illustrations, maps. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 23. Weight in Grams: 576.
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
312
Condition
New
SKU
V9781849507202
ISBN
9781849507202
Hardback
Condition: New

€ 121.49

Hardcover. "I've always said that education without execution is just entertainment -- and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn. Num Pages: 204 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 161 x 229 x 20. Weight in Grams: 470.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
204
Condition
New
SKU
V9780471713920
ISBN
9780471713920
Hardback
Condition: New

€ 30.99
€ 24.10

Paperback. Now, more than ever, psychotherapists need to find new avenues of getting client referrals. Mental health niche marketing specialists Linda Lawless and Jean Wright give step-by-step guidelines to getting referrals by building and leveraging relationships with other professionals, community leaders, and the media. Num Pages: 336 pages, Ill. BIC Classification: KJS; MBPK. Category: (P) Professional & Vocational. Dimension: 235 x 194 x 18. Weight in Grams: 606.
Format
Paperback
Publication date
1999
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780471297918
ISBN
9780471297918
Paperback
Condition: New

€ 91.70

Hardback. The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions Num Pages: 432 pages, ill. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 32. Weight in Grams: 642.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
432
Format
Hardback
Publication date
2011
Edition
4th Edition
Condition
New
SKU
V9780071772983
ISBN
9780071772983
Hardback
Condition: New

€ 85.17
€ 64.87

Paperback. Num Pages: 224 pages. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 140 x 216 x 10. Weight in Grams: 288.
Publisher
John Wiley & Sons Australia Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780730315124
ISBN
9780730315124
Paperback
Condition: New

€ 19.99
€ 16.93

Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781633214583
ISBN
9781633214583
Paperback
Condition: New

€ 100.64
€ 70.23

Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780749469320
ISBN
9780749469320
Paperback
Condition: New

€ 40.99
€ 36.22

Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
392
Format
Paperback
Publication date
2010
Edition
3rd Edition
Condition
New
SKU
V9781856177733
ISBN
9781856177733
Paperback
Condition: New

€ 71.49

Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
Publisher
Columbia University Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780231174824
ISBN
9780231174824
Hardback
Condition: New

€ 46.99
€ 33.57

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