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Sales & marketing

Results 441 - 460 of 1828

Sales & marketing

Hardback. This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century. Num Pages: 217 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 16. Weight in Grams: 395.
Format
Hardback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
217
Condition
New
SKU
V9780333992869
ISBN
9780333992869
Hardback
Condition: New

€ 121.85

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.00

Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
Publisher
Penguin Putnam Inc United States
Number of pages
304
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780241959992
ISBN
9780241959992
Paperback
Condition: New

€ 20.99
€ 16.77

Hardcover. Editor(s): Heimann, Jim; Patton, Phil. Num Pages: 592 pages, colour illustrations. BIC Classification: AKC; AKL; KJSA; WGCB. Category: (G) General (US: Trade). Dimension: 199 x 159 x 41. Weight in Grams: 1440.
Publisher
TASCHEN Gmbh
Format
Hardback
Publication date
2014
Edition
Multilingual
Condition
New
SKU
V9783836546157
ISBN
9783836546157
Hardback
Condition: New

€ 26.99
€ 20.27

Hardcover. There are plenty of professionals who are great at what they do but fail miserably at marketing their expertise and business. For them, this book presents a wealth of tactics and strategies, practical tips, and real-life examples guaranteed to help separate themselves from the competition and build profitable long-term relationships with clients. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 138 x 25. Weight in Grams: 428.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470247532
ISBN
9780470247532
Hardback
Condition: New

€ 27.99
€ 23.06

Hardcover. Num Pages: 205 pages, 15 black & white illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 380.
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
SKU
V9781403936257
ISBN
9781403936257
Hardback
Condition: New

€ 122.07

Paperback. Num Pages: 192 pages, 15 black & white illustrations, biography. BIC Classification: JFFS; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
192
Condition
New
SKU
V9781349518487
ISBN
9781349518487
Paperback
Condition: New

€ 120.40

Paperback. Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. Num Pages: 180 pages, black & white halftones, colour illustrations. BIC Classification: 1HFMS; BGBA; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 159 x 20. Weight in Grams: 376.
Format
Paperback
Publication date
2014
Publisher
Jacana Media
Condition
New
SKU
V9781431404476
ISBN
9781431404476
Paperback
Condition: New

€ 17.99
€ 16.42

Hardback. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. Num Pages: 144 pages, 3 figures. BIC Classification: KJC; KJP; KJR; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 349.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9781137547354
ISBN
9781137547354
Hardback
Condition: New

€ 63.34

Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470043929
ISBN
9780470043929
Paperback
Condition: New

€ 31.99
€ 24.80

Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
180
Condition
New
SKU
V9780470848487
ISBN
9780470848487
Hardback
Condition: New

€ 139.94

Paperback. This is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works - in just one hour! Num Pages: 176 pages, Illustrations. BIC Classification: KJC; KJH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 157 x 12. Weight in Grams: 350.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2008
Condition
New
SKU
V9780273687863
ISBN
9780273687863
Paperback
Condition: New

€ 20.99
€ 16.69

Hardback. Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy. Num Pages: 280 pages, Illustrations. BIC Classification: KJC; KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 251 x 179 x 31. Weight in Grams: 1046.
Format
Hardback
Publication date
2006
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
280
Condition
New
SKU
V9780566086519
ISBN
9780566086519
Hardback
Condition: New

€ 173.30

Paperback. Price is the most significant factor affecting the profitability of every business, profit centre or department. This title shows you how by getting your pricing structures right you can make a difference to your bottom line. It gives business owners, managers and leaders, achievable pricing strategies that deliver sustainable business growth. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 159 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749467678
ISBN
9780749467678
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used. Num Pages: 286 pages, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 216 x 140 x 15. Weight in Grams: 393.
Format
Paperback
Publication date
1990
Publisher
Palgrave Macmillan
Edition
2nd
Number of pages
286
Condition
New
SKU
V9780333521700
ISBN
9780333521700
Paperback
Condition: New

€ 63.42

Paperback. A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans. Num Pages: 464 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 17. Weight in Grams: 1104.
Format
Paperback
Publication date
2006
Publisher
Pearson Education Limited United Kingdom
Edition
4th Edition
Number of pages
464
Condition
New
SKU
V9780273693987
ISBN
9780273693987
Paperback
Condition: New

€ 96.35

Hardcover. .
Publisher
Springer
Format
Hardback
Publication date
1994
Edition
1994th Edition
Condition
New
SKU
V9780412610103
ISBN
9780412610103
Hardback
Condition: New

€ 130.37
€ 46.48

Hardcover. .
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
242
Condition
New
SKU
V9780470602188
ISBN
9780470602188
Hardback
Condition: New

€ 56.72

Paperback. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B. Num Pages: 206 pages, black & white illustrations. BIC Classification: APT; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 233 x 156 x 14. Weight in Grams: 336.
Format
Paperback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9780471147497
ISBN
9780471147497
Paperback
Condition: New

€ 46.99
€ 36.49

Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780749454005
ISBN
9780749454005
Hardback
Condition: New

€ 33.99
€ 30.93

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