Sales & marketing
Results 301 - 320 of 2714
Sales & marketing
paperback. Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft." Num Pages: 286 pages, 160 black & white illustrations. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 15. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Edition
- 2005th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824408214
- ISBN
- 9783824408214
Paperback
Condition: New
€ 78.30
€ 78.30
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834929402
- ISBN
- 9783834929402
Paperback
Condition: New
€ 84.29
€ 84.29
Paperback. Ausgehend von den Potenzialen der Mass Customization analysiert Stephan Jager verschiedene Absatzsystemtypen hinsichtlich ihrer okonomischen Eignung in einem Mass Customization-Konzept und beurteilt sie anhand von "Economies of integration" und "Economies of interaction."" Num Pages: 371 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 371
- Condition
- New
- SKU
- V9783824480531
- ISBN
- 9783824480531
Paperback
Condition: New
€ 95.63
€ 95.63
Paperback. Stephan Gunther prasentiert ein Modell zur Verbraucherwahrnehmung und -beur-teilung von Markentransfers, das die zentralen Einflussfaktoren aufzeigt und ihre Wirkungszusammenhange verdeutlicht." Series: Marken- Und Produktmanagement. Num Pages: 253 pages, 3 black & white illustrations, 25 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 332.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 253
- Condition
- New
- SKU
- V9783824475247
- ISBN
- 9783824475247
Paperback
Condition: New
€ 72.34
€ 72.34
paperback. Num Pages: 617 pages, 2 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 32. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 617
- Condition
- New
- Edition
- 2004th Edition
- SKU
- V9783824479979
- ISBN
- 9783824479979
Paperback
Condition: New
€ 97.71
€ 97.71
Hardcover. Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. Num Pages: 214 pages, biography. BIC Classification: CFB; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 145 x 209 x 18. Weight in Grams: 388.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137350428
- ISBN
- 9781137350428
Hardback
Condition: New
€ 67.17
€ 67.17
Paperback. Num Pages: 214 pages, biography. BIC Classification: CFB; CFGR; GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 214
- Condition
- New
- SKU
- V9781349468362
- ISBN
- 9781349468362
Paperback
Condition: New
€ 65.81
€ 65.81
The Strategic Dimensions of Environmental Management. Sustaining the C...
Steger, Ulrich; Meima, Ralph
Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 262
- Condition
- New
- SKU
- V9781349145669
- ISBN
- 9781349145669
Paperback
Condition: New
€ 128.05
€ 128.05
Paperback / so. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835007598
- ISBN
- 9783835007598
Paperback
Condition: New
€ 89.20
€ 89.20
Paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Management. Num Pages: 394 pages, 21 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 506.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 394
- Condition
- New
- SKU
- V9783824482856
- ISBN
- 9783824482856
Paperback
Condition: New
€ 90.26
€ 90.26
Paperback. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. Num Pages: 351 pages, 116 black & white illustrations, 46 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 498.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9783834927491
- ISBN
- 9783834927491
Paperback
Condition: New
€ 196.11
€ 196.11
Paperback. Num Pages: 238 pages, 28 black & white illustrations, 23 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783834909831
- ISBN
- 9783834909831
Paperback
Condition: New
€ 67.55
€ 67.55
Paperback / so. Series: Forum Produkt- Und Produktionsmanagement. Num Pages: 299 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 299
- Condition
- New
- SKU
- V9783835007970
- ISBN
- 9783835007970
Paperback
Condition: New
€ 84.26
€ 84.26
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 250 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 250
- Condition
- New
- SKU
- V9783834912435
- ISBN
- 9783834912435
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Num Pages: 146 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 146
- Condition
- New
- SKU
- V9783834940681
- ISBN
- 9783834940681
Paperback
Condition: New
€ 56.38
€ 56.38
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406784
- ISBN
- 9783824406784
Paperback
Condition: New
€ 83.59
€ 83.59
Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 310
- Condition
- New
- SKU
- V9783835005174
- ISBN
- 9783835005174
Paperback
Condition: New
€ 67.53
€ 67.53
Paperback / so. Series: Event- Und Impaktforschung. Num Pages: 207 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 207
- Condition
- New
- SKU
- V9783834932167
- ISBN
- 9783834932167
Paperback
Condition: New
€ 78.67
€ 78.67
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 398 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 398
- Condition
- New
- SKU
- V9783835004665
- ISBN
- 9783835004665
Paperback
Condition: New
€ 78.63
€ 78.63
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 35.00
€ 35.00