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Sales & marketing
Results 697 - 720 of 1150
Sales & marketing
Hardback. A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution. Num Pages: 296 pages, 181 illustrations. BIC Classification: 1KBB; JFC; JHM; KJSA. Category: (P) Professional & Vocational. Dimension: 175 x 239 x 24. Weight in Grams: 771.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Columbia University Press United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9780231103244
- ISBN
- 9780231103244
Hardback
Condition: New
€ 104.11€ 80.00
€ 104.11
€ 80.00
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 119.19
€ 119.19
Paperback. This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. Series: Wiley Theories in Marketing. Num Pages: 256 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 154 x 16. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471635277
- ISBN
- 9780471635277
Paperback
Condition: New
€ 231.71
€ 231.71
Paperback. Intended for students and practitioners in Public Relations, this volume challenges conventions and also provides essential empirical detail and careful argument in this field. It stimulates debate about the boundaries, definitions, functions, and effects of public relations. Editor(s): L'Etang, Jacquie; Pieczka, Magda. Num Pages: 528 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 255 x 183 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 528
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780805846188
- ISBN
- 9780805846188
Paperback
Condition: New
€ 94.27
€ 94.27
Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
- Publication date
- 2007
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780764327414
- ISBN
- 9780764327414
Paperback
Condition: New
€ 48.99€ 32.42
€ 48.99
€ 32.42
Paperback. This book is for the many ambitious business owners, start-ups, entrepreneurs or professionals who want to grow their businesses or their practice. Num Pages: 272 pages. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 142 x 25. Weight in Grams: 214.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Robinson
- Condition
- New
- SKU
- V9781845286132
- ISBN
- 9781845286132
Paperback
Condition: New
€ 11.99€ 10.30
€ 11.99
€ 10.30
Hardcover. The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more. Num Pages: 120 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 147 x 16. Weight in Grams: 318.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons New York
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9780471236085
- ISBN
- 9780471236085
Hardback
Condition: New
€ 46.99€ 36.36
€ 46.99
€ 36.36
Hardcover. Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time. Num Pages: 272 pages, , black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 24. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470223390
- ISBN
- 9780470223390
Hardback
Condition: New
€ 30.99€ 22.02
€ 30.99
€ 22.02
Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9780141015224
- ISBN
- 9780141015224
Paperback
Condition: New
€ 17.99€ 13.44
€ 17.99
€ 13.44
Paperback. The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Editor(s): Ritchie, J. R. Brent; Goeldner, Charles R. Num Pages: 640 pages, black & white illustrations. BIC Classification: JHBC; KJSM; KNSG; KNSH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 208 x 36. Weight in Grams: 1430.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 640
- Condition
- New
- SKU
- V9780471582489
- ISBN
- 9780471582489
Paperback
Condition: New
€ 150.56
€ 150.56
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 51.99€ 40.24
€ 51.99
€ 40.24
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 68.61€ 58.22
€ 68.61
€ 58.22
paperback. Series: Routledge Library Editions: Consumer Behaviour. Num Pages: 354 pages, black & white illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 216 x 138 x 19. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 354
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781138838246
- ISBN
- 9781138838246
Paperback
Condition: New
€ 58.84
€ 58.84
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 10th Edition
- Condition
- New
- SKU
- V9781337282659
- ISBN
- 9781337282659
Paperback
Condition: New
€ 101.31
€ 101.31
Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9781137003072
- ISBN
- 9781137003072
Hardback
Condition: New
€ 52.99€ 18.90
€ 52.99
€ 18.90
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 63.90
€ 63.90
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 25.93
€ 32.99
€ 25.93
Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119265702
- ISBN
- 9781119265702
Hardback
Condition: New
€ 52.99€ 37.34
€ 52.99
€ 37.34
Paperback. Series: The FT Guides. Num Pages: 184 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 214 x 140 x 12. Weight in Grams: 296.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2011
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273761136
- ISBN
- 9780273761136
Paperback
Condition: New
€ 19.99€ 19.84
€ 19.99
€ 19.84
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
- Condition
- Used, Very Good
- Publisher
- Cengage Learning
- Format
- Paperback
- Publication date
- 1997
- SKU
- KEX0268426
- ISBN
- 9780304334315
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. This guide shows how the marketing function within a business can and should become its most important driver of growth. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 128 x 17. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781846689055
- ISBN
- 9781846689055
Paperback
Condition: New
€ 19.99€ 14.74
€ 19.99
€ 14.74
Paperback. Num Pages: 192 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 213 x 20. Weight in Grams: 550.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9789063694357
- ISBN
- 9789063694357
Paperback
Condition: New
€ 40.99€ 38.52
€ 40.99
€ 38.52
Hardcover. Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded. Num Pages: 388 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 27. Weight in Grams: 692.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 388
- Condition
- New
- SKU
- V9780470060278
- ISBN
- 9780470060278
Hardback
Condition: New
€ 42.99€ 33.52
€ 42.99
€ 33.52
Paperback. A guide to succeeding in seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more. It presents research-based strategies responsible for filling more than one million seminar seats, to allow those with marketable knowledge to succeed in the seminar business. Num Pages: 288 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 250 x 191 x 26. Weight in Grams: 560.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471527091
- ISBN
- 9780471527091
Paperback
Condition: New
€ 50.28€ 43.50
€ 50.28
€ 43.50