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Sales & marketing
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Sales & marketing
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783834939456
- ISBN
- 9783834939456
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Mit einem Geleitwort von Prof. Dr. Stefan Schaltegger Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834924377
- ISBN
- 9783834924377
Paperback
Condition: New
€ 94.43
€ 94.43
Paperback / so. Series: Handel Und Internationales Marketing Retailing and Internati. Num Pages: black & white illustrations, colour illustrations, colour tables, bibliography. BIC Classification: JFD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658150884
- ISBN
- 9783658150884
Paperback
Condition: New
€ 78.50
€ 78.50
Paperback / so. Mit einem Geleitwort von Prof. Dr. Ralph Berndt Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834927897
- ISBN
- 9783834927897
Paperback
Condition: New
€ 77.54
€ 77.54
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 66.30
€ 66.30
Paperback / so. Series: Marktorientiertes Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834913210
- ISBN
- 9783834913210
Paperback
Condition: New
€ 95.04
€ 95.04
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: CBWJ; KJSP. Category: (G) General (US: Trade). Dimension: 170 x 210 x 21. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658096724
- ISBN
- 9783658096724
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: 137 pages, black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 137
- Condition
- New
- SKU
- V9783834944771
- ISBN
- 9783834944771
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. Num Pages: 370 pages, 67 black & white illustrations, 62 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835000452
- ISBN
- 9783835000452
Paperback
Condition: New
€ 89.30
€ 89.30
Paperback / so. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 270 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 270
- Condition
- New
- SKU
- V9783658068400
- ISBN
- 9783658068400
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 311 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 311
- Condition
- New
- SKU
- V9783824478569
- ISBN
- 9783824478569
Paperback
Condition: New
€ 72.92
€ 72.92
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 354
- Condition
- New
- SKU
- V9781841124711
- ISBN
- 9781841124711
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 97.50€ 94.59
€ 97.50
€ 94.59
Paperback. In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 24. Weight in Grams: 550.
- Publisher
- Adams Media Corporation United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2008
- Edition
- Second Edition
- Condition
- New
- SKU
- V9781598695885
- ISBN
- 9781598695885
Paperback
Condition: New
€ 18.99€ 17.35
€ 18.99
€ 17.35
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Lexington Books United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9780029104057
- ISBN
- 9780029104057
Hardback
Condition: New
€ 155.45
€ 155.45
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 481.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Condition
- New
- SKU
- V9783834900449
- ISBN
- 9783834900449
Hardback
Condition: New
€ 78.30
€ 78.30
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJE; KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Condition
- New
- SKU
- V9783642627774
- ISBN
- 9783642627774
Paperback
Condition: New
€ 55.86
€ 55.86
Paperback. From a period of growth and considerably high levels of profitability, Greek banks recently found themselves battling a major decrease in demand in the local market, and an increase in non-performing loans. How is the Greek banking system able to survive the crisis? This is discussed by looking at the last 15 years of the Greek banking system. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 240 pages, biography. BIC Classification: KCZ; KFF; KFFH; KFFK; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781349347339
- ISBN
- 9781349347339
Paperback
Condition: New
€ 66.06
€ 66.06
Hardback. This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. Num Pages: 311 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 311
- Condition
- New
- SKU
- V9780230006836
- ISBN
- 9780230006836
Hardback
Condition: New
€ 67.60
€ 67.60