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Sales & marketing

Results 1521 - 1540 of 1914

Sales & marketing

Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
144
Format
Paperback
Publication date
2006
Edition
2nd Edition
Condition
New
SKU
V9780071467858
ISBN
9780071467858
Paperback
Condition: New

€ 18.99
€ 15.15

Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
SKU
V9781349487868
ISBN
9781349487868
Paperback
Condition: New

€ 50.82
€ 44.58

Paperback. Explains how to put the author's winning techniques into action. This book helps you find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 16. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Number of pages
224
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9780749466312
ISBN
9780749466312
Paperback
Condition: New

€ 30.99
€ 25.68

Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781292139043
ISBN
9781292139043
Paperback
Condition: New

€ 19.99
€ 15.91

Hardcover. Editor(s): Richard Joseph Publishers Ltd. Num Pages: 480 pages. BIC Classification: 1DB; GBCR; KJS; WCS. Category: (G) General (US: Trade). Dimension: 234 x 166 x 32. Weight in Grams: 808. 480pp.
Condition
Used, Like New
Publisher
Richard Joseph Publishers Ltd
Number of pages
480
Format
Hardback
Publication date
2006
Edition
29th UK ed.
SKU
KEX0193998
ISBN
9781872699844
Hardback
Condition: Used, Like New

€ 4.99

Paperback. Series: Routledge Library Editions: Advertising. Num Pages: 144 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 8. Weight in Grams: 267.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
144
Condition
New
Edition
1st Edition
SKU
V9781138977846
ISBN
9781138977846
Paperback
Condition: New

€ 50.95
€ 33.64

Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470260692
ISBN
9780470260692
Hardback
Condition: New

€ 31.99
€ 24.94

Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
SKU
V9788763000949
ISBN
9788763000949
Hardback
Condition: New

€ 30.99
€ 22.22

Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470164938
ISBN
9780470164938
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781906465223
ISBN
9781906465223
Paperback
Condition: New

€ 20.99
€ 18.01

Paperback. Series: Ultimate Series. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJE; KJS; KJVS; UDBR. Category: (G) General (US: Trade). Dimension: 253 x 203 x 17. Weight in Grams: 618.
Publisher
Entrepreneur Press
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781599185347
ISBN
9781599185347
Paperback
Condition: New

€ 23.99
€ 22.14

Paperback. Covers the key aspects of free agency, from finding and using business advice to researching the market for your skills, and from managing your cash flow to selling yourself. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly. Series: ExpressExec S. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 9. Weight in Grams: 106.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
112
Condition
New
SKU
V9781841123097
ISBN
9781841123097
Paperback
Condition: New

€ 15.99
€ 13.51

Paperback. Your personalized guide to sales and selling. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 189 x 15. Weight in Grams: 438.
Format
Paperback
Publication date
2015
Publisher
John Murray Press
Edition
1st Edition
Condition
New
SKU
V9781444796155
ISBN
9781444796155
Paperback
Condition: New

€ 17.99
€ 13.39

Paperback. Social Media Marketing is a great guide to the relatively new way of marketing through social media sites such as Twitter and Facebook. You'll learn how to make the most of these sites from step-by-step guides and clear and practical text to create a great strategy suited to your needs. Series: Everyday Guides Made Easy. Num Pages: 128 pages, 120 colour illustrations. BIC Classification: KJS; UDBS. Category: (G) General (US: Trade). Dimension: 175 x 210 x 12. Weight in Grams: 264.
Publisher
Flame Tree Publishing
Format
Paperback
Publication date
2015
Edition
New
Condition
New
SKU
V9781783613984
ISBN
9781783613984
Paperback
Condition: New

€ 10.99
€ 9.61

Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
104
Condition
New
SKU
V9780787950828
ISBN
9780787950828
Paperback
Condition: New

€ 27.00

Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470888018
ISBN
9780470888018
Hardback
Condition: New

€ 25.99
€ 21.16

Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2003
Edition
Reprint
Condition
New
SKU
V9780071418713
ISBN
9780071418713
Paperback
Condition: New

€ 24.99
€ 18.41

Hardback. Multinational Management Editor(s): Segers, Rien T. Num Pages: 377 pages, 85 black & white illustrations, 8 colour illustrations, 86 colour tables, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 246 x 164 x 26. Weight in Grams: 730.
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2016
Edition
1st ed. 2016
Condition
New
SKU
V9783319230115
ISBN
9783319230115
Hardback
Condition: New

€ 65.61

Hardcover.
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
240
Condition
New
SKU
V9780230285095
ISBN
9780230285095
Hardback
Condition: New

€ 64.17

Paperback. With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand." Num Pages: 238 pages, biography. BIC Classification: KCK; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Format
Paperback
Publication date
2011
Publisher
Palgrave Macmillan United Kingdom
Number of pages
238
Condition
New
SKU
V9781349330171
ISBN
9781349330171
Paperback
Condition: New

€ 63.48

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