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Sales & marketing
Results 1461 - 1480 of 3937
Sales & marketing
Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reissue
- Condition
- New
- SKU
- V9780060745813
- ISBN
- 9780060745813
Paperback
Condition: New
€ 20.99€ 17.98
€ 20.99
€ 17.98
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Publisher
- W. W. Norton & Company
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780393249132
- ISBN
- 9780393249132
Hardback
Condition: New
€ 32.99€ 27.99
€ 32.99
€ 27.99
Paperback / so. Num Pages: 296 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 17. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 1913
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Number of pages
- 296
- Condition
- New
- SKU
- V9783642905063
- ISBN
- 9783642905063
Paperback
Condition: New
€ 72.58
€ 72.58
Paperback. Based on an extensive exploration of product decision-making for international markets, this text describes the company's external and internal environment as well as the company's action across borders. It focuses upon the static and dynamic aspects of the roll out of new products across international markets. Num Pages: 263 pages, biography. BIC Classification: KJK; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780333794647
- ISBN
- 9780333794647
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 263
- Condition
- New
- SKU
- V9781349420261
- ISBN
- 9781349420261
Paperback
Condition: New
€ 127.04
€ 127.04
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 311.61
€ 311.61
Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
- Publisher
- WW Norton & Co United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780393733860
- ISBN
- 9780393733860
Paperback
Condition: New
€ 61.82€ 56.98
€ 61.82
€ 56.98
Hardback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Wiley Desktop Editions. Num Pages: 272 pages, Illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 158 x 22. Weight in Grams: 554.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214229
- ISBN
- 9780631214229
Hardback
Condition: New
€ 107.57
€ 107.57
Paperback. Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. Series: Foundations of Business Ethics. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJG; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631214236
- ISBN
- 9780631214236
Paperback
Condition: New
€ 45.14
€ 45.14
Paperback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 254 x 180 x 15. Weight in Grams: 650.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Career Press United States
- Number of pages
- 288
- Condition
- New
- SKU
- V9781564149527
- ISBN
- 9781564149527
Paperback
Condition: New
€ 21.99€ 21.22
€ 21.99
€ 21.22
Hardback. Optimal control and differential games attracts strong interest from researchers involved in dynamical problems and models in management science. Covering a range of problems in management science, this volume explores the application of these methodologies to contemporary and classical decision problems in management sciences and economics. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 238
- Condition
- New
- SKU
- V9781402071539
- ISBN
- 9781402071539
Hardback
Condition: New
€ 132.74
€ 132.74
Paperback. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KC; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 397.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 238
- Condition
- New
- SKU
- V9781461353683
- ISBN
- 9781461353683
Paperback
Condition: New
€ 127.37
€ 127.37
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 127.64
€ 127.64
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 129.61€ 81.28
€ 129.61
€ 81.28
Microfilm. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 408.
- Publication date
- 1989
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783790804430
- ISBN
- 9783790804430
Paperback
Condition: New
€ 72.70
€ 72.70
Paperback. Series: Konsum und Verhalten. Num Pages: 318 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 17. Weight in Grams: 520.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 318
- Condition
- New
- SKU
- V9783790804072
- ISBN
- 9783790804072
Paperback
Condition: New
€ 73.13
€ 73.13
Paperback. Gerd Wilger entwickelt einen Entscheidungsrahmen der Mehrpersonen-Preisdifferenzierung, in den okonomische, verhaltenswissenschaftliche und preispsychologische Aspekte einfliessen. Besonderen Wert legt er auf die Messung der Zahlungsbereitschaft und der Preissensitivitat von Gruppen." Num Pages: 328 pages, 79 black & white illustrations, 28 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 328
- Condition
- New
- SKU
- V9783824480555
- ISBN
- 9783824480555
Paperback
Condition: New
€ 88.93
€ 88.93
Paperback / so. Editor(s): Versteegen, Gerhard. Series: Xpert.Press. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJSP; UB; UF; UGD; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642623035
- ISBN
- 9783642623035
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Series: Contributions to Management Science. Num Pages: 171 pages, 34 black & white illustrations, biography. BIC Classification: KCA; KJMV; KJS; KJT; PBUD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 171
- Condition
- New
- SKU
- V9783319384429
- ISBN
- 9783319384429
Paperback
Condition: New
€ 65.58
€ 65.58