Sales & marketing
Results 1609 - 1632 of 2513
Sales & marketing
Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462994
- ISBN
- 9780749462994
Paperback
Condition: New
€ 33.99€ 28.74
€ 33.99
€ 28.74
Paperback. Brand success = business success. A simple equation, but identifying those winning qualities is not easy. This title applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 141 x 22. Weight in Grams: 368.
- Publisher
- Kogan Page Ltd
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749462871
- ISBN
- 9780749462871
Paperback
Condition: New
€ 33.99€ 28.94
€ 33.99
€ 28.94
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 31.99€ 22.72
€ 31.99
€ 22.72
Paperback. Series: Financial Times Series. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 154 x 18. Weight in Grams: 470.
- Publisher
- FT Press
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273775089
- ISBN
- 9780273775089
Paperback
Condition: New
€ 26.99€ 25.37
€ 26.99
€ 25.37
Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787953102
- ISBN
- 9780787953102
Hardback
Condition: New
€ 50.99€ 39.06
€ 50.99
€ 39.06
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 320.
- Publisher
- Portfolio Penguin
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1.8.2013
- Condition
- New
- SKU
- V9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 23.99€ 16.61
€ 23.99
€ 16.61
Paperback. Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 153 x 19. Weight in Grams: 344.
- Publisher
- Portfolio Penguin
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241003305
- ISBN
- 9780241003305
Paperback
Condition: New
€ 23.99€ 16.63
€ 23.99
€ 16.63
Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Bloomberg Press United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118208014
- ISBN
- 9781118208014
Hardback
Condition: New
€ 56.45€ 48.40
€ 56.45
€ 48.40
Paperback. Series: Sport Management Series. Num Pages: 316 pages, 13 black & white tables, 14 black & white line drawings. BIC Classification: KJSP; KNSP; WSBM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 247 x 176 x 19. Weight in Grams: 576.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780415839822
- ISBN
- 9780415839822
Paperback
Condition: New
€ 96.46
€ 96.46
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 160.65
€ 160.65
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.23
€ 40.99
€ 36.23
Paperback / so. Editor(s): Dressler, Matthias. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006096
- ISBN
- 9783835006096
Paperback
Condition: New
€ 75.37
€ 75.37
Paperback / so. Editor(s): Dressler, Matthias. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 154.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835060890
- ISBN
- 9783835060890
Paperback
Condition: New
€ 73.66
€ 73.66
Paperback. Originally presented as the author's thesis (doctoral)-- Universiteat Meunster (Westfalen), 1999. Series: Business-to-Business-Marketing. Num Pages: 238 pages, 35 black & white illustrations, 27 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 238
- Condition
- New
- SKU
- V9783824471287
- ISBN
- 9783824471287
Paperback
Condition: New
€ 75.04
€ 75.04
Paperback. Matthias Bucerius untersucht die Marketing-Integration bei 232 horizontalen F&A in unterschiedlichen Branchen und zeigt, dass sie wesentliche Voraussetzung fur den Integrationserfolg (Senkung von Kosten, Steigerung des Marktanteils, Erhaltung der Mitarbeiter- und Kundenloyalitat) und den Fusions-/Akquisitionserfolg insgesamt ist." Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 237 pages, 20 black & white illustrations, 29 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 237
- Condition
- New
- SKU
- V9783824480739
- ISBN
- 9783824480739
Paperback
Condition: New
€ 91.17
€ 91.17
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913517
- ISBN
- 9783834913517
Paperback
Condition: New
€ 81.31
€ 81.31
Paperback / so. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783322902566
- ISBN
- 9783322902566
Paperback
Condition: New
€ 53.61
€ 53.61
Hardback. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783409125666
- ISBN
- 9783409125666
Hardback
Condition: New
€ 86.73
€ 86.73
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 584 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Weight in Grams: 789.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Edition
- 2003rd Edition
- Number of pages
- 584
- Condition
- New
- SKU
- V9783824476756
- ISBN
- 9783824476756
Paperback
Condition: New
€ 93.57
€ 93.57
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 296 pages, black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 296
- Condition
- New
- SKU
- V9783824469536
- ISBN
- 9783824469536
Paperback
Condition: New
€ 75.17
€ 75.17
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 20. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834931689
- ISBN
- 9783834931689
Paperback
Condition: New
€ 86.02
€ 86.02
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 163 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 163
- Condition
- New
- SKU
- V9783824404858
- ISBN
- 9783824404858
Paperback
Condition: New
€ 73.96
€ 73.96
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: 238 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 506.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 238
- Condition
- New
- SKU
- V9783834905635
- ISBN
- 9783834905635
Paperback
Condition: New
€ 113.05
€ 113.05
Paperback / so. Series: Wirtschaftswissenschaftliche Beitrage. Num Pages: 319 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 18. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 319
- Condition
- New
- SKU
- V9783790807424
- ISBN
- 9783790807424
Paperback
Condition: New
€ 70.95
€ 70.95