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Sales & marketing
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Sales & marketing
Paperback. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 28. Weight in Grams: 546.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 357
- Condition
- New
- SKU
- V9783642064708
- ISBN
- 9783642064708
Paperback
Condition: New
€ 73.29
€ 73.29
Das Ecid-Modell. Funf Kaufentscheidungstypen ALS Grundlage Der Strateg...
Kraigher-Krainer, J Rg; Kraigher-Krainer, Jor...
Paperback / so. Series: Forschungsberichte Aus Der Grazer Management Werkstatt. Num Pages: 369 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 463.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 369
- Condition
- New
- SKU
- V9783835009790
- ISBN
- 9783835009790
Paperback
Condition: New
€ 89.90
€ 89.90
Paperback / so. Num Pages: 186 pages, black & white illustrations, bibliography. BIC Classification: KFC; KFF; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 10. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United States
- Number of pages
- 186
- Condition
- New
- SKU
- V9783409120814
- ISBN
- 9783409120814
Paperback
Condition: New
€ 60.69
€ 60.69
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658034351
- ISBN
- 9783658034351
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Num Pages: colour illustrations, bibliography. BIC Classification: KJE; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 22. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 2
- Condition
- New
- SKU
- V9783658113056
- ISBN
- 9783658113056
Paperback
Condition: New
€ 86.28
€ 86.28
Die Neue Macht Des Marketing. Wie Sie Ihr Unternehmen Mit Emotion, Inn...
Kreutzer, Ralf T; Merkle, Wolfgang
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658034313
- ISBN
- 9783658034313
Paperback
Condition: New
€ 73.76
€ 73.76
Paperback / so. Series: Essentials. Num Pages: 46 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 86.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 46
- Condition
- New
- SKU
- V9783658092092
- ISBN
- 9783658092092
Paperback
Condition: New
€ 23.67
€ 23.67
Paperback. This book will help readers begin to formulate a digital strategy for their company or brand. It provides insider information on the challenges for existing business models and digital transformation. Num Pages: 257 pages, 15 black & white illustrations, 105 colour illustrations, biography. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 15. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Copernicus
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783642544002
- ISBN
- 9783642544002
Paperback
Condition: New
€ 32.99€ 28.06
€ 32.99
€ 28.06
Hardback. Series: Studies in Systems, Decision and Control. Num Pages: 129 pages, 43 black & white illustrations, 8 colour tables, biography. BIC Classification: KJSM; KJT. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer, India, Private Ltd India
- Number of pages
- 129
- Condition
- New
- SKU
- V9788132236986
- ISBN
- 9788132236986
Hardback
Condition: New
€ 127.37
€ 127.37
Paperback. Num Pages: 464 pages, 197 color illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 221 x 283 x 26. Weight in Grams: 1552.
- Publisher
- Bloomsbury Publishing Plc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781628921571
- ISBN
- 9781628921571
Paperback
Condition: New
€ 130.55€ 117.04
€ 130.55
€ 117.04
Paperback. Num Pages: 290 pages, 31 black & white illustrations, 26 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 290
- Condition
- New
- SKU
- V9783658056360
- ISBN
- 9783658056360
Paperback
Condition: New
€ 66.64
€ 66.64
Paperback. Series: Unternehmenskooperation und Netzwerkmanagement. Num Pages: 255 pages, 3 black & white illustrations, 89 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 255
- Condition
- New
- SKU
- V9783824482993
- ISBN
- 9783824482993
Paperback
Condition: New
€ 77.31
€ 77.31
Paperback / so. Series: Basler Schriften Zum Marketing. Num Pages: 338 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Number of pages
- 338
- Condition
- New
- SKU
- V9783834905239
- ISBN
- 9783834905239
Paperback
Condition: New
€ 89.23
€ 89.23
Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781119114093
- ISBN
- 9781119114093
Paperback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback / so. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 176 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9783658061258
- ISBN
- 9783658061258
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 137 pages, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 397.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 137
- Condition
- New
- SKU
- V9783642371073
- ISBN
- 9783642371073
Hardback
Condition: New
€ 66.52
€ 66.52
paperback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 151 pages, biography. BIC Classification: KJC; KJMV7; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 244.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 151
- Condition
- New
- SKU
- V9783642437496
- ISBN
- 9783642437496
Paperback
Condition: New
€ 65.41
€ 65.41
Paperback / so. Num Pages: 187 pages, black & white illustrations, figures, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834942845
- ISBN
- 9783834942845
Paperback
Condition: New
€ 50.38
€ 50.38
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings...
Krzysztof . Ed(S): Kubacki
paperback. Editor(s): Kubacki, Krzysztof. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 907 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 2195.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 907
- Condition
- New
- SKU
- V9783319364711
- ISBN
- 9783319364711
Paperback
Condition: New
€ 268.63
€ 268.63
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya, Steenkamp, Jan-Benedict E.M
Paperback. Written by the world's leading thinkers on brand strategy, this updated paperback edition looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with Western brands. Num Pages: 276 pages. BIC Classification: KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 16. Weight in Grams: 430.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137467591
- ISBN
- 9781137467591
Paperback
Condition: New
€ 61.27
€ 61.27