Sales & marketing
Results 2181 - 2197 of 2197
Sales & marketing
Hardback. Num Pages: 45 black & white illustrations, biography. BIC Classification: KJR; KJSM; KJU; MMK. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781349952137
- ISBN
- 9781349952137
Hardback
Condition: New
€ 128.63
€ 128.63
Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756232
- ISBN
- 9781118756232
Hardback
Condition: New
€ 23.99€ 17.73
€ 23.99
€ 17.73
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS; TDCT; WBA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 17. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 293
- Condition
- New
- SKU
- V9783824472550
- ISBN
- 9783824472550
Paperback
Condition: New
€ 83.56
€ 83.56
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834912954
- ISBN
- 9783834912954
Paperback
Condition: New
€ 84.86
€ 84.86
Paperback. Series: Marktorientiertes Management. Num Pages: 323 pages, 29 black & white illustrations, 52 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 419.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 323
- Condition
- New
- SKU
- V9783824482313
- ISBN
- 9783824482313
Paperback
Condition: New
€ 94.41
€ 94.41
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 141 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 141
- Condition
- New
- SKU
- V9783834943156
- ISBN
- 9783834943156
Paperback
Condition: New
€ 87.49
€ 87.49
Paperback. The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Num Pages: 384 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 189 x 23. Weight in Grams: 710.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 3rd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470401156
- ISBN
- 9780470401156
Paperback
Condition: New
€ 26.99€ 22.26
€ 26.99
€ 22.26
Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471790792
- ISBN
- 9780471790792
Paperback
Condition: New
€ 116.15
€ 116.15
Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119345114
- ISBN
- 9781119345114
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Alexander Unterschutz analysiert anhand einer Befragung den Nutzen und die Verbreitung einzelner Anwendungen und zeigt die positiven Auswirkungen des Einsatzes unternehmensubergreifender Informationssysteme auf die Beurteilung einer Geschaftsbeziehung durch den Nachfrager auf." Num Pages: 286 pages, 87 black & white illustrations, 57 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824480395
- ISBN
- 9783824480395
Paperback
Condition: New
€ 83.06
€ 83.06
Paperback / so. Series: Ebs-Forschung, Schriftenreihe Der European Business School S. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: AMC; KJS; TD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 27. Weight in Grams: 689.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824406005
- ISBN
- 9783824406005
Paperback
Condition: New
€ 74.47
€ 74.47
Paperback / so. Num Pages: 272 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 272
- Condition
- New
- SKU
- V9783409295697
- ISBN
- 9783409295697
Paperback
Condition: New
€ 78.61
€ 78.61
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.43
€ 51.43
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781118980828
- ISBN
- 9781118980828
Hardback
Condition: New
€ 52.36€ 48.12
€ 52.36
€ 48.12
Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)
A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470433423
- ISBN
- 9780470433423
Hardback
Condition: New
€ 33.99€ 33.76
€ 33.99
€ 33.76
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 8.14
€ 8.99
€ 8.14
Paperback. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 143 x 9. Weight in Grams: 120.
- Publisher
- Manjul Publishing House Pvt Ltd India
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st
- Condition
- New
- SKU
- V9788186775059
- ISBN
- 9788186775059
Paperback
Condition: New
€ 11.42
€ 11.42
Paperback. Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 19. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781422104606
- ISBN
- 9781422104606
Paperback
Condition: New
€ 35.99€ 28.84
€ 35.99
€ 28.84
Paperback. Alwin Mahler nutzt den allgemeinen, interdisziplinaren Forschungsansatz von Rogers als theoretischen Bezugsrahmen und erganzt ihn durch andere, spezifische Ansatze. Er zeigt, inwieweit die Technologie den Bankensektor verandert und welche Konsequenzen sich fur den Wettbewerb unter den Kreditinstituten ergeben." Series: Markt-und Unternehmensentwicklung / Markets and Organisations. Num Pages: 434 pages, 26 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 563.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 434
- Condition
- New
- SKU
- V9783824474141
- ISBN
- 9783824474141
Paperback
Condition: New
€ 89.82
€ 89.82