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Sales & marketing
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Sales & marketing
Paperback. The Idea Writersguides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Num Pages: 224 pages, 0. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 154 x 16. Weight in Grams: 246.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9780230613881
- ISBN
- 9780230613881
Paperback
Condition: New
€ 48.99€ 39.02
€ 48.99
€ 39.02
Hardback. Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. Num Pages: 216 pages, 0, 18 black & white tables, 10 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 18. Weight in Grams: 452.
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9780230220928
- ISBN
- 9780230220928
Hardback
Condition: New
€ 94.80
€ 94.80
Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 194.22
€ 194.22
Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Condition
- New
- SKU
- V9780333638613
- ISBN
- 9780333638613
Hardback
Condition: New
€ 193.18
€ 193.18
Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 414
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470511985
- ISBN
- 9780470511985
Paperback
Condition: New
€ 60.59€ 23.46
€ 60.59
€ 23.46
Hardback. Editor(s): Nishimura, Takeshi. Series: Studies in Economic History. Num Pages: 300 pages, 180 black & white illustrations, biography. BIC Classification: HBJF; KCL; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Japan Japan
- Number of pages
- 300
- Condition
- New
- SKU
- V9784431556145
- ISBN
- 9784431556145
Hardback
Condition: New
€ 251.05
€ 251.05
Paperback. Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? This book helps you understand how social web technologies work, and learn practical and effective ways to reach people who frequent these sites. Num Pages: 346 pages, black & white illustrations, figures. BIC Classification: KJS; UMWS. Category: (P) Professional & Vocational. Dimension: 232 x 180 x 23. Weight in Grams: 668.
- Publisher
- O'Reilly Media, Inc, USA United States
- Number of pages
- 346
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780596156817
- ISBN
- 9780596156817
Paperback
Condition: New
€ 27.04
€ 27.04
Paperback / so. Originally presented as the author's thesis (doctoral)--Universit'at des Saarlandes, Saarbr'ucken. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790806267
- ISBN
- 9783790806267
Paperback
Condition: New
€ 72.89
€ 72.89
Paperback. BIC Classification: KJS. Dimension: 216 x 140. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907868
- ISBN
- 9783834907868
Paperback
Condition: New
€ 50.38
€ 50.38
Paperback / so. Num Pages: 345 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 345
- Condition
- New
- SKU
- V9783835004658
- ISBN
- 9783835004658
Paperback
Condition: New
€ 78.21
€ 78.21
Hardback. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 156 x 18. Weight in Grams: 318.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Berrett-Koehler United States
- Edition
- 8 Rev ed
- Number of pages
- 240
- Condition
- New
- SKU
- V9781626568839
- ISBN
- 9781626568839
Hardback
Condition: New
€ 29.99€ 24.31
€ 29.99
€ 24.31
Paperback / so. Originally presented as the author's thesis (doctoral--Technische Universit'at Berlin). Series: Konsum Und Verhalten. Num Pages: 294 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Physica-Verlag GmbH & Co Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783790804607
- ISBN
- 9783790804607
Paperback
Condition: New
€ 89.75
€ 89.75
Paperback. This classic treatise that defined the field of applied demand analysis is now fully updated and expanded. Its primary focus is how households adjust their expenditures, which account for 70% of America's GDP, in response to changes in price and income. Num Pages: 546 pages, 274 black & white tables, biography. BIC Classification: KCB; KCBM; KCH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 28. Weight in Grams: 831.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 3rd ed. 2010
- Number of pages
- 546
- Condition
- New
- SKU
- V9781489983923
- ISBN
- 9781489983923
Paperback
Condition: New
€ 251.92
€ 251.92
Hardback. .
- Publisher
- Disney Book Publishing Inc. United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781423145844
- ISBN
- 9781423145844
Hardback
Condition: New
€ 27.99€ 23.25
€ 27.99
€ 23.25
Paperback. Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals from existing customers, colleagues, and friends while retaining and maximizing business with existing customers. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJSU; KJU. Category: (G) General (US: Trade). Dimension: 141 x 217 x 16. Weight in Grams: 264.
- Publisher
- Berrett-Koehler
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781626568518
- ISBN
- 9781626568518
Paperback
Condition: New
€ 27.99€ 22.16
€ 27.99
€ 22.16
Paperback / so. Series: Essentials. Num Pages: 42 pages, black & white illustrations, bibliography. BIC Classification: CBWJ; KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 42
- Condition
- New
- SKU
- V9783658089573
- ISBN
- 9783658089573
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 86.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658093990
- ISBN
- 9783658093990
Paperback
Condition: New
€ 23.67
€ 23.67
Konsumentenverhalten Im Zeitalter Der Mass Customization
Ternes, Dr Anabel; Towers, Ian; Jerusel, Marc
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSM; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658098452
- ISBN
- 9783658098452
Paperback
Condition: New
€ 23.65
€ 23.65
Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071714044
- ISBN
- 9780071714044
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2nd
- Condition
- New
- SKU
- V9780749453381
- ISBN
- 9780749453381
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59