Sales & marketing
Results 2761 - 2778 of 2778
Sales & marketing
Hardback. Editor(s): Tomczak, Torsten; Heidig, Wibke. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 513.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658007348
- ISBN
- 9783658007348
Hardback
Condition: New
€ 69.60
€ 69.60
Hardback. Emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives. Editor(s): Tuunanen, Mika; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 372 pages, 30 black & white tables, biography. BIC Classification: J; KJH; KJS; KJU; KN. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 713.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783790826142
- ISBN
- 9783790826142
Hardback
Condition: New
€ 129.04
€ 129.04
Green Growth: Managing the Transition to a Sustainable Economy
. Ed(S): Vazquez Brust, Diego A.; Sarkis, Jos...
Paperback. Incorporating case studies and empiricial analysis, this book builds an evidence-based understanding of green-growth strategies and challenges to their implementation by companies and nations. Coverage includes both success factors and obstacles to adoption. Editor(s): Vazquez Brust, Diego A.; Sarkis, Joseph. Series: Greening of Industry Networks Studies. Num Pages: 342 pages, 43 black & white tables, biography. BIC Classification: JPP; KJSM; RNPG; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 20. Weight in Grams: 569.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Netherlands
- Number of pages
- 342
- Condition
- New
- SKU
- V9789400797826
- ISBN
- 9789400797826
Paperback
Condition: New
€ 238.30
€ 238.30
Hardback. Editor(s): Verlegh, Peeter; Voorveld, Hilde; Eisend, Martin. Series: European Advertising Academy. Num Pages: 418 pages, 57 black & white illustrations, 53 black & white tables, biography. BIC Classification: KJM; KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 673.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 418
- Condition
- New
- SKU
- V9783658105570
- ISBN
- 9783658105570
Hardback
Condition: New
€ 65.22
€ 65.22
Employer Brand Management: Arbeitgebermarken aufbauen und steuern
. Ed(S): Von Walter, Benjamin; Kremmel, Dietm...
paperback. Editor(s): Von Walter, Benjamin; Kremmel, Dietmar. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658069377
- ISBN
- 9783658069377
Paperback
Condition: New
€ 79.77
€ 79.77
Das Internet Der Zukunft. Bewahrte Erfolgstreiber Und Neue Chancen.
. Ed(S): Wagner, Udo; Wiedmann, Klaus-Peter; ...
Hardback. Editor(s): Wagner, Udo; Wiedmann, Klaus-Peter; Von Der Oelsnitz, Dietrich. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 903.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834929280
- ISBN
- 9783834929280
Hardback
Condition: New
€ 88.76
€ 88.76
Hardback. Editor(s): Wang, Ming, M.D., Ph.D. Series: Research Series on the Chinese Dream and China's Development Path. Num Pages: 189 pages, biography. BIC Classification: KCP; KJSP. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 189
- Condition
- New
- SKU
- V9789811034022
- ISBN
- 9789811034022
Hardback
Condition: New
€ 121.96
€ 121.96
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 139.73
€ 139.73
Paperback / so. Editor(s): Wust, Cornelia; Kreutzer, Ralf T. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834930439
- ISBN
- 9783834930439
Paperback
Condition: New
€ 91.93
€ 91.93
China Cultural and Creative Industries Reports 2013
. Ed(S): Xiang, Hardy Yong; Walker, Patricia ...
Paperback. This book offers a collection of detailed, high quality reports on the growth of China's cultural and creative industries, which will help researchers to better understand policy changes, future trends and investment opportunities. Editor(s): Xiang, Hardy Yong; Walker, Patricia Ann. Series: Understanding China. Num Pages: 184 pages, 10 black & white illustrations, 46 colour illustrations, biography. BIC Classification: JFC; JMH; JNU; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 184
- Condition
- New
- SKU
- V9783662523346
- ISBN
- 9783662523346
Paperback
Condition: New
€ 120.76
€ 120.76
Paperback. Editor(s): Zhang, Zhi-Xue; Zhang, Jianjun. Num Pages: 355 pages, 2 black & white illustrations, 4 colour illustrations, biography. BIC Classification: 1FPC; KCB; KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 355
- Condition
- New
- SKU
- V9783662515068
- ISBN
- 9783662515068
Paperback
Condition: New
€ 122.21
€ 122.21
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834908681
- ISBN
- 9783834908681
Paperback
Condition: New
€ 84.94
€ 84.94
Hardcover. Num Pages: 373 pages, black & white illustrations. BIC Classification: KJS; KNP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 25. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1989
- Publisher
- ABC-CLIO United States
- Edition
- Illustrated
- Number of pages
- 373
- Condition
- New
- SKU
- V9780899302492
- ISBN
- 9780899302492
Hardback
Condition: New
€ 87.23€ 84.77
€ 87.23
€ 84.77
Paperback. Series: Marketing-Management. Num Pages: 370 pages, 89 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835001619
- ISBN
- 9783835001619
Paperback
Condition: New
€ 80.01
€ 80.01
Hardcover. In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. Num Pages: 368 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 32. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471703594
- ISBN
- 9780471703594
Hardback
Condition: New
€ 62.32
€ 62.32
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
- Publisher
- OUP Australia and New Zealand
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780195593921
- ISBN
- 9780195593921
Paperback
Condition: New
€ 33.40
€ 33.40
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.33
€ 34.99
€ 25.33
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 37.99€ 26.75
€ 37.99
€ 26.75
Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
- Publisher
- AMACOM
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780814449059
- ISBN
- 9780814449059
Paperback
Condition: New
€ 19.99€ 18.12
€ 19.99
€ 18.12
Paperback. the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance. Series: Schriften zum Europaischen Management. Num Pages: 131 pages, 11 black & white illustrations, 18 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 190.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 131
- Condition
- New
- SKU
- V9783834927682
- ISBN
- 9783834927682
Paperback
Condition: New
€ 62.60
€ 62.60