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Sales & marketing
Results 2161 - 2184 of 3941
Sales & marketing
Paperback / so. Optimaler Vorlesungsbegleiter - insbesondere fur das Grundstudium der BWL. Ausfuhrliche Darstellungen, zahlreiche Abbildungen, viele Beispiele. Leser konnen ihr Wissen durch Ubungsaufgaben abfragen und Ergebnisse anhand von Kurzlosungen selbst kontrollieren.." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540693406
- ISBN
- 9783540693406
Paperback
Condition: New
€ 44.85
€ 44.85
Hardback. Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, choice simulators, and normative models for representing competitive actions and reactions. Editor(s): Gustafsson, Anders; Herrmann, Andreas; Huber, Frank. Num Pages: 380 pages, 68 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 163 x 26. Weight in Grams: 700.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 4th ed. 2007
- Number of pages
- 380
- Condition
- New
- SKU
- V9783540714033
- ISBN
- 9783540714033
Hardback
Condition: New
€ 162.83
€ 162.83
Paperback / so. Editor(s): Eberspacher, Jorg (Institute of Communication Networks Germany); Speidel, Joachim. Num Pages: black & white illustrations, bibliography. BIC Classification: KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540721451
- ISBN
- 9783540721451
Paperback
Condition: New
€ 105.65
€ 105.65
Paperback. Revises the well-known capacity control problem in revenue management from the perspective of a risk-averse decision-maker. This book emphasizes existence of structured optimal policies. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 189 pages, 32 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJMV5; KJMV8; KJS; KJT; PBU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 189
- Condition
- New
- SKU
- V9783540730132
- ISBN
- 9783540730132
Paperback
Condition: New
€ 66.97
€ 66.97
Hardback. Konkrete Tipps und verstandliches Know-how: Die Autorin spricht alle an, die ihre Online-Kommunikation verbessern und die Neuen Medien effizient nutzen wollen. Praxisnahe und umfassende Antworten rund um die neuen Informationstechnologien: Internet und E-Mail " Num Pages: 321 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: JMJ; KJMV2; KJSA; KNTX; UG. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 735.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 321
- Condition
- New
- SKU
- V9783540763284
- ISBN
- 9783540763284
Hardback
Condition: New
€ 85.42
€ 85.42
Hardback. Num Pages: black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJE; KJM; KJSA; UF. Category: (G) General (US: Trade). Dimension: 239 x 163 x 28. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783540765134
- ISBN
- 9783540765134
Hardback
Condition: New
€ 118.86
€ 118.86
Die Effektivitat der Telekommunikationsregulierung In Europa. Befunde ...
Arnold (University Of Munich) . Ed(S): Picot
Paperback / so. Editor(s): Picot, Arnold (University of Munich). Num Pages: 110 pages, black & white illustrations, black & white tables, figures, bibliography. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 235 x 157 x 10. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Germany
- Number of pages
- 110
- Condition
- New
- SKU
- V9783540773078
- ISBN
- 9783540773078
Paperback
Condition: New
€ 72.50
€ 72.50
hardcover. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFFD1; KJS; KJT; PSA; UNF; UY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer Germany
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9783540778028
- ISBN
- 9783540778028
Hardback
Condition: New
€ 132.77
€ 132.77
Hardback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 236 x 157 x 28. Weight in Grams: 703.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer United States
- Edition
- 2
- Condition
- New
- SKU
- V9783540798613
- ISBN
- 9783540798613
Hardback
Condition: New
€ 97.02
€ 97.02
Hardback. Editor(s): Bauer, Hans H; Dirks, Thorsten; Bryant, Melchior. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNPR. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783540852957
- ISBN
- 9783540852957
Hardback
Condition: New
€ 90.47
€ 90.47
paperback. Series: Bwl Im Bachelor-Studiengang. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1. Aufl. 2015
- Condition
- New
- SKU
- V9783540874553
- ISBN
- 9783540874553
Paperback
Condition: New
€ 48.38
€ 48.38
Hardcover. Applied Conjoint Analysis Num Pages: 404 pages, 56 black & white illustrations, 110 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 159 x 27. Weight in Grams: 744.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 500
- Condition
- New
- SKU
- V9783540877523
- ISBN
- 9783540877523
Hardback
Condition: New
€ 207.02
€ 207.02
Paperback / so. Editor(s): Picot, Arnold (Univ. of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich University of Munich); Doeblin, Stefan. Num Pages: 214 pages, black & white illustrations, bibliography. BIC Classification: KJMV5; KJSA; KNTX. Category: (G) General (US: Trade). Dimension: 234 x 155 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 214
- Condition
- New
- SKU
- V9783540877547
- ISBN
- 9783540877547
Paperback
Condition: New
€ 105.65
€ 105.65
The Seven Principles of WOM and Buzz Marketing. Crossing the Tipping P...
Mourdoukoutas, Panos; Siomkos, George J.
Hardback. Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Num Pages: 104 pages, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 760.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 104
- Condition
- New
- SKU
- V9783642021084
- ISBN
- 9783642021084
Hardback
Condition: New
€ 69.02
€ 69.02
Hardback. An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing. Num Pages: 393 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 33. Weight in Grams: 796.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 393
- Condition
- New
- SKU
- V9783642042133
- ISBN
- 9783642042133
Hardback
Condition: New
€ 85.76
€ 85.76
Die Klinik ALS Marke. Markenkommunikation Und -Fuhrung Fur Krankenhaus...
Nemec, Sabine; Fritsch, Harald Jurgen
Hardback. Series: Erfolgskonzepte Praxis- & Krankenhaus-Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642045400
- ISBN
- 9783642045400
Hardback
Condition: New
€ 83.95
€ 83.95
Paperback. Editor(s): Kracklauer, Alexander H.; Mills, D. Quinn; Seifert, Dirk. Num Pages: 276 pages, 7 black & white tables, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2004
- Number of pages
- 276
- Condition
- New
- SKU
- V9783642055294
- ISBN
- 9783642055294
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Num Pages: 154 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 154
- Condition
- New
- SKU
- V9783642055515
- ISBN
- 9783642055515
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 28. Weight in Grams: 546.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 357
- Condition
- New
- SKU
- V9783642064708
- ISBN
- 9783642064708
Paperback
Condition: New
€ 73.29
€ 73.29
Paperback. Num Pages: 157 pages, biography. BIC Classification: JH; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2006
- Number of pages
- 157
- Condition
- New
- SKU
- V9783642067068
- ISBN
- 9783642067068
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries. Editor(s): Krafft, Manfred; Hesse, Jurgen; Hofling, Jurgen; Peters, Kay; Rinas, Diane. Num Pages: 326 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 539.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2007
- Number of pages
- 326
- Condition
- New
- SKU
- V9783642072581
- ISBN
- 9783642072581
Paperback
Condition: New
€ 67.52
€ 67.52
Paperback. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: KJSP; KNDF. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2002
- Number of pages
- 220
- Condition
- New
- SKU
- V9783642076381
- ISBN
- 9783642076381
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 10. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2003
- Number of pages
- 172
- Condition
- New
- SKU
- V9783642078859
- ISBN
- 9783642078859
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2003
- Number of pages
- 186
- Condition
- New
- SKU
- V9783642078866
- ISBN
- 9783642078866
Paperback
Condition: New
€ 116.74
€ 116.74