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Sales & marketing
Results 2233 - 2256 of 3940
Sales & marketing
Hardback. Hidden Champions in CEE and Turkey Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 30. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 447
- Condition
- New
- SKU
- V9783642405037
- ISBN
- 9783642405037
Hardback
Condition: New
€ 130.02
€ 130.02
Paperback. Innovative Advisory Services in the Virtual World Series: SpringerBriefs in Business. Num Pages: 77 pages, 29 black & white illustrations, biography. BIC Classification: KJE; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 77
- Condition
- New
- SKU
- V9783642411113
- ISBN
- 9783642411113
Paperback
Condition: New
€ 72.92
€ 72.92
Paperback. This book explores ways to incorporate gastronomical heritage such as regional and organic foods into rural tourism (above all farm tourism) and development policies. It also presents new avenues of research, including sensory and online marketing. Editor(s): Sidali, Katia Laura; Spiller, Achim; Schulze, Birgit. Num Pages: 212 pages, biography. BIC Classification: J; KC; KJS; PN; RN; TVB. Category: (G) General (US: Trade). Dimension: 158 x 234 x 16. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783642422294
- ISBN
- 9783642422294
Paperback
Condition: New
€ 193.30
€ 193.30
Paperback. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 146
- Condition
- New
- SKU
- V9783642423895
- ISBN
- 9783642423895
Paperback
Condition: New
€ 60.05
€ 60.05
Paperback. Using a representative sample of double-blind interviews with managers of more than 450 firms in China, this book examines the contradictory impacts of managerial discretion on performance. It offers key advice on how to manage managers. Series: Contributions to Management Science. Num Pages: 557 pages, 50 black & white tables, biography. BIC Classification: KJC; KJMV2; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 29. Weight in Grams: 848.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 557
- Condition
- New
- SKU
- V9783642426803
- ISBN
- 9783642426803
Paperback
Condition: New
€ 196.17
€ 196.17
Paperback. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 267 pages, 53 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783642429910
- ISBN
- 9783642429910
Paperback
Condition: New
€ 66.46
€ 66.46
Paperback. Editor(s): Ehrmann, Thomas; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 334 pages, biography. BIC Classification: GPFC; KCD; KJH; KJMV2; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 334
- Condition
- New
- SKU
- V9783642430916
- ISBN
- 9783642430916
Paperback
Condition: New
€ 127.95
€ 127.95
Paperback. Editor(s): Saad, Gad. Num Pages: 397 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 611.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 397
- Condition
- New
- SKU
- V9783642432910
- ISBN
- 9783642432910
Paperback
Condition: New
€ 250.36
€ 250.36
Paperback. This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization's sales function. The authors introduce and apply a practical checklist-based scoring system. Series: Management for Professionals. Num Pages: 336 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 336
- Condition
- New
- SKU
- V9783642433757
- ISBN
- 9783642433757
Paperback
Condition: New
€ 83.94
€ 83.94
Paperback. Serving as a helpful resource for practitioners as well as students of event marketing, this book focuses on successful boothmanship (software) and design (hardware) for trade shows. Discussion includes the importance of information gathering and analysis. Series: Management for Professionals. Num Pages: 191 pages, biography. BIC Classification: KJS; KJSM; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783642434655
- ISBN
- 9783642434655
Paperback
Condition: New
€ 65.77
€ 65.77
The Chinese Economy. Recent Trends and Policy Issues.
. Ed(S): Gomel, Giorgio; Marconi, Daniela; Mu...
Paperback. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 296 pages, biography. BIC Classification: KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 296
- Condition
- New
- SKU
- V9783642435560
- ISBN
- 9783642435560
Paperback
Condition: New
€ 127.49
€ 127.49
Paperback. This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry. Series: Management for Professionals. Num Pages: 193 pages, 14 black & white tables, biography. BIC Classification: KFF; KJQ; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2 Rev ed
- Number of pages
- 193
- Condition
- New
- SKU
- V9783642435645
- ISBN
- 9783642435645
Paperback
Condition: New
€ 71.33
€ 71.33
Paperback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 287 pages, biography. BIC Classification: KJS; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 287
- Condition
- New
- SKU
- V9783642436123
- ISBN
- 9783642436123
Paperback
Condition: New
€ 128.75
€ 128.75
Paperback. Social media represents a challenge to the traditional model of mass media, which in turn represents a challenge to traditional mass marketing. This book examines multiple facets of the new media experience through the lens of game theory concepts. Num Pages: 198 pages, biography. BIC Classification: KJS; KNT; PBUD. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 198
- Condition
- New
- SKU
- V9783642436208
- ISBN
- 9783642436208
Paperback
Condition: New
€ 138.78
€ 138.78
paperback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 151 pages, biography. BIC Classification: KJC; KJMV7; KJS; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 244.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 151
- Condition
- New
- SKU
- V9783642437496
- ISBN
- 9783642437496
Paperback
Condition: New
€ 65.41
€ 65.41
paperback. This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience. Num Pages: 287 pages, 6 black & white tables, biography. BIC Classification: KJM; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2008th Edition
- Number of pages
- 287
- Condition
- New
- SKU
- V9783642442872
- ISBN
- 9783642442872
Paperback
Condition: New
€ 66.95
€ 66.95
The Relationship Marketer. Rethinking Strategic Relationship Marketing...
Hougaard, Soren; Bjerre, Mogens
Paperback. This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities. Num Pages: 236 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2 Rev ed
- Number of pages
- 236
- Condition
- New
- SKU
- V9783642444203
- ISBN
- 9783642444203
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Sabine; Hader, Michael; Kuhne, Mike. Num Pages: 340 pages, biography. BIC Classification: JHB; JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642445194
- ISBN
- 9783642445194
Paperback
Condition: New
€ 194.49
€ 194.49
Paperback. This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability in international trade, and shows how regulations must be considered when designing and implementing trade strategies in the global market. Num Pages: 432 pages, biography. BIC Classification: KCL; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 658.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 432
- Condition
- New
- SKU
- V9783642445712
- ISBN
- 9783642445712
Paperback
Condition: New
€ 68.32
€ 68.32
Paperback. This book presents innovative theoretical and empirical approaches aimed at increasing our understanding of the shift of power from traditional industrial countries to emerging powers. The main focus of coverage is international security, trade and production. Editor(s): Fels, Enrico; Kremer, Jan-Frederik; Kronenberg, Katharina. Series: Global Power Shift. Num Pages: 340 pages, 9 black & white tables, biography. BIC Classification: JPA; JPS; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642446610
- ISBN
- 9783642446610
Paperback
Condition: New
€ 128.24
€ 128.24
Paperback. Demographic change is one of the most crucial issues of our time. This book covers three important business perspectives, dealing with the economic and social issues, those of human resources and leadership, and finally those of innovation and marketing. Editor(s): Kunisch, Sven; Boehm, Stephan; Boppel, Michael. Num Pages: 246 pages, biography. BIC Classification: JFFN; KJM; KJMV2; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 246
- Condition
- New
- SKU
- V9783642447945
- ISBN
- 9783642447945
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. This book examines the administrative and practical aspects of international commerce. It helps readers decide on and manage complex international business transactions, including in- and outsourcing problems, exports and imports. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJSM; LNCB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 569.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 368
- Condition
- New
- SKU
- V9783642448386
- ISBN
- 9783642448386
Paperback
Condition: New
€ 117.48
€ 117.48
Soft Computing in Management and Business Economics
. Ed(S): Gil-Lafuente, Anna M.; Gil-Lafuente,...
Paperback. Editor(s): Gil-Lafuente, Anna M.; Gil-Lafuente, Jaime; Merigo-Lindahl, Jose Maria. Series: Studies in Fuzziness and Soft Computing. Num Pages: 484 pages, biography. BIC Classification: KJS; PBUD; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 735.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 484
- Condition
- New
- SKU
- V9783642448935
- ISBN
- 9783642448935
Paperback
Condition: New
€ 251.29
€ 251.29
Paperback. This book offers a detailed analysis of business models used by Chinese small and medium sized enterprises (SMEs) that have succeeded in a highly competitive market. It covers a wide spectrum of industries, from modern agriculture to TV series production. Series: SpringerBriefs in Business. Num Pages: 157 pages, 12 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 157
- Condition
- New
- SKU
- V9783642449123
- ISBN
- 9783642449123
Paperback
Condition: New
€ 65.46
€ 65.46