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Sales & marketing
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Sales & marketing
hardcover. This book explains how to understand what others are communicating, using real examples of intercultural business interaction to show deeply embedded cultural norms. Includes tools that readers can use to improve their intercultural business communication. Series: Quintessence Series. Num Pages: 120 pages, biography. BIC Classification: KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 362.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642282379
- ISBN
- 9783642282379
Hardback
Condition: New
€ 94.61
€ 94.61
Hardback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 278 pages, biography. BIC Classification: KJS; KJT; UYQN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 278
- Condition
- New
- SKU
- V9783642284052
- ISBN
- 9783642284052
Hardback
Condition: New
€ 128.69
€ 128.69
Hardback. Takes readers on a journey across some of the most debated implications of the rise of the Chinese economy on the global scene. This book confirms the suspicion that a governance model of firms that does not sufficiently encourage market competition may have significant costs in terms of efficiency for the Chinese production system. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 284 pages, biography. BIC Classification: 1FPC; KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783642286377
- ISBN
- 9783642286377
Hardback
Condition: New
€ 128.77
€ 128.77
Hardcover. This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 846
- Condition
- New
- SKU
- V9783642288968
- ISBN
- 9783642288968
Hardback
Condition: New
€ 255.64
€ 255.64
Hardback. Editor(s): Lembke, Gerald; Soyez, Nadine. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642299056
- ISBN
- 9783642299056
Hardback
Condition: New
€ 84.79
€ 84.79
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 898.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 6
- Condition
- New
- SKU
- V9783642306563
- ISBN
- 9783642306563
Hardback
Condition: New
€ 103.18
€ 103.18
Paperback. This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication. Series: SpringerBriefs in Business. Num Pages: 90 pages, 15 black & white illustrations, biography. BIC Classification: KJH; KJMV6; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 142.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 90
- Condition
- New
- SKU
- V9783642321498
- ISBN
- 9783642321498
Paperback
Condition: New
€ 83.55
€ 83.55
Hardback. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 739.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642325519
- ISBN
- 9783642325519
Hardback
Condition: New
€ 85.51
€ 85.51
Hardback.
Die Autoren zeigen in dem Buch, wie sich im digitalen Zeitalter mit Geschichten Werbung fur Marken machen lasst und damit Relevanz fur Geschaftsmodelle und Markenkommunikation erzeugt wird. Mit Praxisbeispielen und Anleitung fur die Umsetzung.
BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 315.- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783642329197
- ISBN
- 9783642329197
Hardback
Condition: New
€ 77.67
€ 77.67
Paperback / so. Das Buch bietet organisatorische und informationstechnische Losungsbausteine fur das Stammdatenmanagement zwischen Industrie- und Handelsunternehmen. Fallbeispiele verdeutlichen den Nutzen. Mit Empfehlungen fur die Einfuhrung des Stammdatenmanagements." Series: Business Engineering. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJC; KJMV3; KJMV5; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642337239
- ISBN
- 9783642337239
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. In dem Buch wird die Gestaltung von Informationssystemen aus dem Blickwinkel von Anbietern, Anwendern und Nutzern beschrieben. Dabei stehen vier wichtige Trends im Vordergrund: Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Editor(s): Becker, Jorg; Knackstedt, Ralf; Muller, Oliver; Winkelmann, Axel. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642337246
- ISBN
- 9783642337246
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Umfassendes Werk im Bereich IT-Unterstutzung fur Dienstleistungsunternehmen Behandelt alle Aspekte von der Einfuhrung bis zum Anwendungsbeispiel" Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Loos, Peter; N Ttgens, Markus; Nuttgens, Markus. Num Pages: 350 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJSU; UB; UDB; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642337758
- ISBN
- 9783642337758
Paperback
Condition: New
€ 100.85
€ 100.85
Hardback. Das Buch bietet eine Ubersicht uber Strategie und Marketing in der Automobilwirtschaft. An Beispielen beschreiben Experten aus Wissenschaft, Beratung und Unternehmen der Automobilbranche ausfuhrlich und umfassend Erfolgsbedingungen und erprobte Losungsansatze. Editor(s): Ebel, Bernhard; Hofer, Markus B. Num Pages: 575 pages, 112 black & white illustrations, 100 colour illustrations, biography. BIC Classification: KC; KJM; KJS; TBC. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 32. Weight in Grams: 1125.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2., uberarb. und akt. Aufl. 2014
- Number of pages
- 575
- Condition
- New
- SKU
- V9783642340673
- ISBN
- 9783642340673
Hardback
Condition: New
€ 110.15
€ 110.15
paperback. This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law. Series: SpringerBriefs in Business. Num Pages: 91 pages, 10 black & white illustrations, biography. BIC Classification: KCD; KJS; LNCH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 156.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 91
- Condition
- New
- SKU
- V9783642355691
- ISBN
- 9783642355691
Paperback
Condition: New
€ 74.08
€ 74.08
Paperback. This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing. Series: SpringerBriefs in Business. Num Pages: 83 pages, 3 black & white illustrations, 3 colour illustrations, 4 black & white tables, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 145.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 83
- Condition
- New
- SKU
- V9783642367748
- ISBN
- 9783642367748
Paperback
Condition: New
€ 73.30
€ 73.30
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback / so. In dem Lehrbuch werden Unternehmensentscheidungen im oligopolistischen Wettbewerb bei homogenen und bei differenzierten Gutern analysiert. Die Herleitung der optimalen Entscheidung wird allgemein besprochen und jeweils anhand eines speziellen Falls erlautert." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KCC; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642369902
- ISBN
- 9783642369902
Paperback
Condition: New
€ 44.83
€ 44.83
Hardback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 137 pages, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 397.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 137
- Condition
- New
- SKU
- V9783642371073
- ISBN
- 9783642371073
Hardback
Condition: New
€ 66.52
€ 66.52
Paperback / so. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor Serie. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642371158
- ISBN
- 9783642371158
Paperback
Condition: New
€ 78.80
€ 78.80
Hardcover. Editor(s): Yuksel Mermod, Prof Dr Asli; Idowu, Samuel O. Series: CSR, Sustainability, Ethics & Governance. Num Pages: 367 pages, 32 black & white tables, biography. BIC Classification: KJG; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 240 x 161 x 27. Weight in Grams: 736.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9783642376191
- ISBN
- 9783642376191
Hardback
Condition: New
€ 129.61
€ 129.61
Paperback / so. In dem Lehrbuch wird gezeigt, welche neuen Marketing- und Management-Strategien Akteure aus dem Tourismus mithilfe von Informations- und Kommunikationstechnologien entwickeln. Mit anregenden Beispielen zum Weiterdenken und Aufgaben zur Vertiefung des Stoffs. Num Pages: black & white illustrations, bibliography. BIC Classification: KJE; KJS; KNS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642379512
- ISBN
- 9783642379512
Paperback
Condition: New
€ 91.30
€ 91.30
Paperback / so. Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwurdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht." Num Pages: black & white illustrations, bibliography. BIC Classification: HPQ; KJG; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642389412
- ISBN
- 9783642389412
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. Die Autoren zeigen, wie die Gestaltung der Schnittstellen zwischen Marketing und Kommunikation zu einem Schlussel fur erfolgreiches Marketingmanagement wird. Sie erlautern das gesamte Instrumentarium: von Budgetierung uber Mediaplanung bis Wirkungsforschung." Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5
- Condition
- New
- SKU
- V9783642398100
- ISBN
- 9783642398100
Paperback
Condition: New
€ 88.72
€ 88.72
Hardback. Num Pages: 256 pages, 34 black & white illustrations, 38 colour illustrations, biography. BIC Classification: KJE; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783642401503
- ISBN
- 9783642401503
Hardback
Condition: New
€ 194.85
€ 194.85