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Sales & marketing

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Results 821 - 840 of 1828

Sales & marketing

Khosla, Rajiv; Damiani, Ernesto; Grosky, William - Human-Centered e-Business - 9781461350804 - V9781461350804

Human-Centered e-Business

Khosla, Rajiv; Damiani, Ernesto; Grosky, Will...

Paperback. Num Pages: 334 pages, biography. BIC Classification: KCCD; KJE; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 516.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
334
Condition
New
SKU
V9781461350804
ISBN
9781461350804
Paperback
Condition: New

€ 186.50

Book details
Sten . Ed(S): Thore - Technology Commercialization - 9781461353454 - V9781461353454

Technology Commercialization

Sten . Ed(S): Thore

paperback. Editor(s): Thore, Sten. Num Pages: 409 pages, biography. BIC Classification: KCH; KJSA; TJFM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 652.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
409
Condition
New
SKU
V9781461353454
ISBN
9781461353454
Paperback
Condition: New

€ 239.90

Book details
Gary M. Erickson - Dynamic Models of Advertising Competition - 9781461353607 - V9781461353607

Dynamic Models of Advertising Competition

Gary M. Erickson

paperback. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 8. Weight in Grams: 248.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
2nd Edition
Number of pages
147
Condition
New
SKU
V9781461353607
ISBN
9781461353607
Paperback
Condition: New

€ 121.24

Book details
Georges . Ed(S): Zaccour - Optimal Control and Differential Games - 9781461353683 - V9781461353683

Optimal Control and Differential Games

Georges . Ed(S): Zaccour

Paperback. Editor(s): Zaccour, Georges. Series: Advances in Computational Management Science. Num Pages: 238 pages, biography. BIC Classification: KC; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 397.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
238
Condition
New
SKU
V9781461353683
ISBN
9781461353683
Paperback
Condition: New

€ 121.99

Book details
Malaval, Philippe; Benaroya, Christophe - Aerospace Marketing Management - 9781461353775 - V9781461353775

Aerospace Marketing Management

Malaval, Philippe; Benaroya, Christophe

Paperback. Num Pages: 536 pages, biography. BIC Classification: KJS; TRC; TRP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 848.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2002
Number of pages
536
Condition
New
SKU
V9781461353775
ISBN
9781461353775
Paperback
Condition: New

€ 241.56

Book details
Matsatsinis, Nikolaos F.; Siskos, Yannis - Intelligent Support Systems for Marketing Decisions - 9781461354154 - V9781461354154

Intelligent Support Systems for Marketing Decisions

Matsatsinis, Nikolaos F.; Siskos, Yannis

Paperback. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 27. Weight in Grams: 801.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
523
Condition
New
SKU
V9781461354154
ISBN
9781461354154
Paperback
Condition: New

€ 187.98

Book details
Cossin, Didier; Aparicio, Felipe M. - Optimal Control of Credit Risk - 9781461355311 - V9781461355311

Optimal Control of Credit Risk

Cossin, Didier; Aparicio, Felipe M.

Paperback. Series: Advances in Computational Management Science. Num Pages: 102 pages, biography. BIC Classification: KFC; KFFM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 189.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
102
Condition
New
SKU
V9781461355311
ISBN
9781461355311
Paperback
Condition: New

€ 120.66

Book details
Gianluigi Guido - The Salience of Marketing Stimuli. An Incongruity-salience Hypothesis on Consumer Awareness. - 9781461356455 - V9781461356455

The Salience of Marketing Stimuli. An Incongruity-salience Hypothesis ...

Gianluigi Guido

Paperback. Num Pages: 296 pages, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 492.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
296
Condition
New
SKU
V9781461356455
ISBN
9781461356455
Paperback
Condition: New

€ 186.01

Book details
W. D. Booth - Marketing Strategies for Design-Build Contracting - 9781461358688 - V9781461358688

Marketing Strategies for Design-Build Contracting

W. D. Booth

Paperback. Num Pages: 204 pages, biography. BIC Classification: KJSA; TNK. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 10. Weight in Grams: 306.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1995
Number of pages
204
Condition
New
SKU
V9781461358688
ISBN
9781461358688
Paperback
Condition: New

€ 63.23

Book details
. Ed(S): Seringhaus, F.H. Rolf; Rosson, Phillip J. - Export Development and Promotion: The Role of Public Organizations - 9781461368021 - V9781461368021

Export Development and Promotion: The Role of Public Organizations

. Ed(S): Seringhaus, F.H. Rolf; Rosson, Phill...

Paperback. Editor(s): Seringhaus, F.H. Rolf; Rosson, Phillip J. Num Pages: 364 pages, biography. BIC Classification: KCL; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 20. Weight in Grams: 593.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1991
Number of pages
364
Condition
New
SKU
V9781461368021
ISBN
9781461368021
Paperback
Condition: New

€ 237.97

Book details
Wierenga, Berend; Van Bruggen, Gerrit - Marketing Management Support Systems - 9781461370765 - V9781461370765

Marketing Management Support Systems

Wierenga, Berend; Van Bruggen, Gerrit

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 341 pages, biography. BIC Classification: GPF; KJMV3; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 18. Weight in Grams: 551.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
341
Condition
New
SKU
V9781461370765
ISBN
9781461370765
Paperback
Condition: New

€ 122.15

Book details
Rajeev . Ed(S): Batra - Marketing Issues in Transitional Economies - 9781461372752 - V9781461372752

Marketing Issues in Transitional Economies

Rajeev . Ed(S): Batra

Paperback. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: KC; KJS; KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 462.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1999
Number of pages
287
Condition
New
SKU
V9781461372752
ISBN
9781461372752
Paperback
Condition: New

€ 122.39

Book details
. Ed(S): Leenders, R.Th.A.J. (University Of Groningen, School Of Management And Organization, Netherlands); Gabbay, Shaul M. - Corporate Social Capital and Liability - 9781461372844 - V9781461372844

Corporate Social Capital and Liability

. Ed(S): Leenders, R.Th.A.J. (University Of G...

paperback. Editor(s): Leenders, R.Th.A.J. (University of Groningen, School of Management and Organization, Netherlands); Gabbay, Shaul M. Num Pages: 562 pages, black & white illustrations, bibliography. BIC Classification: JHB; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 30. Weight in Grams: 872.
Format
Paperback
Publication date
2012
Publisher
Springer/Sci-Tech/Trade United States
Edition
Softcover reprint of the original 1st ed. 1999
Number of pages
562
Condition
New
SKU
V9781461372844
ISBN
9781461372844
Paperback
Condition: New

€ 239.71

Book details
Christopher S. . Ed(S): Teck-Hua Ho; Tang - Product Variety Management - 9781461375524 - V9781461375524

Product Variety Management

Christopher S. . Ed(S): Teck-Hua Ho; Tang

Paperback. Editor(s): Teck-Hua Ho; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 233 pages, biography. BIC Classification: KJM; KJS; KJT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 397.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1998
Number of pages
233
Condition
New
SKU
V9781461375524
ISBN
9781461375524
Paperback
Condition: New

€ 184.23

Book details
Jeffrey A. Dubin - Studies in Consumer Demand - Econometric Methods Applied to Market Data - 9781461375937 - V9781461375937

Studies in Consumer Demand - Econometric Methods Applied to Market Dat...

Jeffrey A. Dubin

Paperback. Num Pages: 291 pages, biography. BIC Classification: KCB; KCH; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 16. Weight in Grams: 486.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1998
Number of pages
291
Condition
New
SKU
V9781461375937
ISBN
9781461375937
Paperback
Condition: New

€ 195.28

Book details
Dung Nguyen - Marketing Decisions Under Uncertainty - 9781461378471 - V9781461378471

Marketing Decisions Under Uncertainty

Dung Nguyen

Paperback. Series: International Series in Quantitative Marketing. Num Pages: 315 pages, biography. BIC Classification: KCC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 1997
Number of pages
315
Condition
New
SKU
V9781461378471
ISBN
9781461378471
Paperback
Condition: New

€ 237.43

Book details
. Ed(S): Wierenga, Berend; Van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel - Agricultural Marketing and Consumer Behavior in a Changing World - 9781461378792 - V9781461378792

Agricultural Marketing and Consumer Behavior in a Changing World

. Ed(S): Wierenga, Berend; Van Tilburg, Aad; ...

Paperback. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus Gunter; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KC; KJS; TV. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 510.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
315
Condition
New
SKU
V9781461378792
ISBN
9781461378792
Paperback
Condition: New

€ 184.91

Book details
Fumihiko Kimura - Rapid Product Development - 9781461379300 - V9781461379300

Rapid Product Development

Fumihiko Kimura

Paperback. Num Pages: 605 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 31. Weight in Grams: 937.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
605
Condition
New
SKU
V9781461379300
ISBN
9781461379300
Paperback
Condition: New

€ 240.14

Book details
. Ed(S): Demirkan, Haluk; Spohrer, James C.; Krishna, Vikas - Service Systems Implementation - 9781461428077 - V9781461428077

Service Systems Implementation

. Ed(S): Demirkan, Haluk; Spohrer, James C.; ...

Paperback. Featuring the latest applications and practices designed to improve the key performance indicators of service systems, this volume focuses on those related to service quality, service productivity, regulatory compliance, and sustainable service innovation. Editor(s): Demirkan, Haluk; Spohrer, James C.; Krishna, Vikas. Series: Service Science: Research and Innovations in the Service Economy. Num Pages: 310 pages, biography. BIC Classification: KJSU; KNS; UYZM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 516.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag New York Inc. United States
Number of pages
310
Condition
New
SKU
V9781461428077
ISBN
9781461428077
Paperback
Condition: New

€ 121.95

Book details
A. Coskun Samli - International Consumer Behavior in the 21st Century - 9781461451242 - V9781461451242

International Consumer Behavior in the 21st Century

A. Coskun Samli

Hardback. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428.
Format
Hardback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
170
Condition
New
SKU
V9781461451242
ISBN
9781461451242
Hardback
Condition: New

€ 121.52

Book details
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