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Sales & marketing
Results 901 - 920 of 3937
Sales & marketing
Hardback. Editor(s): Thomas, Andrew R. Num Pages: 209 pages, 31 colour illustrations, 11 colour tables, biography. BIC Classification: KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 209
- Condition
- New
- SKU
- V9783319456072
- ISBN
- 9783319456072
Hardback
Condition: New
€ 205.39
€ 205.39
Hardback. Series: Management for Professionals. Num Pages: 182 pages, biography. BIC Classification: KJMB; KJMV2; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 491.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 182
- Condition
- New
- SKU
- V9783319457000
- ISBN
- 9783319457000
Hardback
Condition: New
€ 94.96
€ 94.96
Hardback. Editor(s): Herstatt, Cornelius; Tiwari, Rajnish. Series: India Studies in Business and Economics. Num Pages: 254 pages, 54 black & white illustrations, biography. BIC Classification: 1FKA; KCLT; KJC; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 254
- Condition
- New
- SKU
- V9783319463902
- ISBN
- 9783319463902
Hardback
Condition: New
€ 128.45
€ 128.45
Abuse of Dominant Position and Globalization & Protection and Disclosu...
. Ed(S): Kellezi, Pranvera; Kilpatrick, Bruce...
Hardback. Editor(s): Kellezi, Pranvera; Kilpatrick, Bruce; Kobel, Pierre. Series: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition. Num Pages: 612 pages, 6 black & white illustrations, 6 colour illustrations, biography. BIC Classification: JFFS; KJSM; LBBM; LNCH. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 612
- Condition
- New
- SKU
- V9783319468907
- ISBN
- 9783319468907
Hardback
Condition: New
€ 286.67
€ 286.67
hardcover. Editor(s): Woodside, Arch. Num Pages: 254 pages, 25 black & white illustrations, 34 colour illustrations, biography. BIC Classification: KJMV2; KJS; KJU; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer/Sci-Tech/Trade Switzerland
- Number of pages
- 254
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319470269
- ISBN
- 9783319470269
Hardback
Condition: New
€ 161.66
€ 161.66
Hardback. This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest." Num Pages: 164 pages, 28 black & white illustrations, biography. BIC Classification: 1KBB; JFC; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 164
- Condition
- New
- SKU
- V9783319473277
- ISBN
- 9783319473277
Hardback
Condition: New
€ 71.86
€ 71.86
hardcover. Series: Tourism, Hospitality & Event Management. Num Pages: 164 pages, 4 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFSP31; JHBK; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 164
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319477343
- ISBN
- 9783319477343
Hardback
Condition: New
€ 160.85
€ 160.85
Hardback. Exploring, describing and explaining the predictors for the acceptance of social media as a digital platform to share professional knowledge in automotive repair in Germany, this book reviews the literature covering key elements of social media, knowledge management and technology acceptance studies, in a pragmatist approach applying mixed methods. Num Pages: 346 pages, 45 black & white illustrations, 41 colour illustrations, 10 colour tables, biography. BIC Classification: JFD; KJS; KND; TRC. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 725.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 346
- Condition
- New
- SKU
- V9783319485430
- ISBN
- 9783319485430
Hardback
Condition: New
€ 196.92
€ 196.92
hardcover. Combining the latest branding research with case examples, this book reveals the cutting edge of value co-creation, personalisation and customer engagement by sport s leading brands. Based on the transferable lessons from these practices, it explores how firms can cultivate connected fans and advocates, building brand equity in the process. Num Pages: 249 pages, biography. BIC Classification: KC; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 249
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319488530
- ISBN
- 9783319488530
Hardback
Condition: New
€ 182.91
€ 182.91
Hardback. Editor(s): Kline, Carol. Num Pages: 182 pages, 3 black & white illustrations, 3 colour illustrations, biography. BIC Classification: JFC; KJS; RNU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 182
- Condition
- New
- SKU
- V9783319498515
- ISBN
- 9783319498515
Hardback
Condition: New
€ 138.21
€ 138.21
Hardback. Editor(s): Emilien, Gerard; Weitkunat, Rolf; Ludicke, Frank. Num Pages: 596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography. BIC Classification: JHBC; JMB; KJSM; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 596
- Condition
- New
- SKU
- V9783319505282
- ISBN
- 9783319505282
Hardback
Condition: New
€ 286.34
€ 286.34
Hardcover. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319511269
- ISBN
- 9783319511269
Hardback
Condition: New
€ 227.33
€ 227.33
Information and Communication Technologies in Tourism 2017
. Ed(S): Schegg, Roland; Stangl, Brigitte
Paperback. Editor(s): Schegg, Roland; Stangl, Brigitte. Num Pages: 794 pages, 95 black & white illustrations, biography. BIC Classification: GTC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 41. Weight in Grams: 1223.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 794
- Condition
- New
- SKU
- V9783319511672
- ISBN
- 9783319511672
Paperback
Condition: New
€ 253.73
€ 253.73
The Social Organisation of Marketing. A Figurational Approach to Peopl...
. Ed(S): Connolly, John; Dolan, Paddy
Hardback. Editor(s): Connolly, John; Dolan, Paddy. Num Pages: 250 pages, 2 black & white illustrations, biography. BIC Classification: JHB; KJG; KJMV; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 250
- Condition
- New
- SKU
- V9783319515700
- ISBN
- 9783319515700
Hardback
Condition: New
€ 149.77
€ 149.77
hardcover. Num Pages: biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer Switzerland
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319519906
- ISBN
- 9783319519906
Hardback
Condition: New
€ 149.32
€ 149.32
Hardback. Num Pages: 101 pages, 4 black & white illustrations, biography. BIC Classification: KJC; KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 101
- Condition
- New
- SKU
- V9783319520353
- ISBN
- 9783319520353
Hardback
Condition: New
€ 66.95
€ 66.95
hardcover. Num Pages: 9 black & white illustrations, biography. BIC Classification: KJMV6; KJS; KNS; UT. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan Switzerland
- Condition
- New
- Edition
- 1st ed. 2017
- SKU
- V9783319520926
- ISBN
- 9783319520926
Hardback
Condition: New
€ 77.39
€ 77.39
Electronic Word of Mouth (EWOM) in the Marketing Context
Ismagilova, Elvira; Dwivedi, Yogesh K.; Slade...
Paperback. Series: SpringerBriefs in Business. Num Pages: 138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography. BIC Classification: KJQ; KJS; UNH. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 138
- Condition
- New
- SKU
- V9783319524580
- ISBN
- 9783319524580
Paperback
Condition: New
€ 70.97
€ 70.97
Hardback. Editor(s): Horvath, Peter; Putter, Judith Maja. Series: MIR Series in International Business. Num Pages: 260 pages, 9 black & white illustrations, 61 colour illustrations, biography. BIC Classification: KJJ; KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319525778
- ISBN
- 9783319525778
Hardback
Condition: New
€ 162.16
€ 162.16
Hardback. Editor(s): Willcocks, Leslie P.; Lacity, Mary C.; Lacity, Mary. Num Pages: 334 pages, 88 black & white illustrations, biography. BIC Classification: KJQ; KJSU; KJVT. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 334
- Condition
- New
- SKU
- V9783319526508
- ISBN
- 9783319526508
Hardback
Condition: New
€ 208.34
€ 208.34