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Sales & marketing

Results 921 - 940 of 1449

Sales & marketing

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 63.40

Paperback. .
Publisher
Springer-Verlag New York Inc. United States
Number of pages
896
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781441903327
ISBN
9781441903327
Paperback
Condition: New

€ 130.13
€ 127.92

Hardback. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. Num Pages: 264 pages, Illustrations. BIC Classification: JFSP31; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 20. Weight in Grams: 546.
Publisher
Palgrave Macmillan
Number of pages
264
Format
Hardback
Publication date
2013
Edition
2013 ed.
Condition
New
SKU
V9780230378193
ISBN
9780230378193
Hardback
Condition: New

€ 80.10

Paperback. Num Pages: 288 pages. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 188 x 18. Weight in Grams: 524.
Publisher
Prima Publishing
Number of pages
288
Format
Paperback
Publication date
1998
Edition
First Edition
Condition
New
SKU
V9780761512196
ISBN
9780761512196
Paperback
Condition: New

€ 20.99
€ 20.04

Hardcover. A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Num Pages: 206 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 18. Weight in Grams: 506.
Publisher
John Wiley and Sons Ltd United States
Number of pages
206
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471455165
ISBN
9780471455165
Hardback
Condition: New

€ 44.99
€ 34.21

Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
Publisher
LID Publishing
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780996943376
ISBN
9780996943376
Hardback
Condition: New

€ 13.99
€ 11.84

Hardback. Num Pages: 200 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 145 x 222 x 23. Weight in Grams: 456.
Publisher
Greenleaf Book Group LLC United States
Number of pages
224
Format
Hardback
Publication date
2012
Edition
email download mp3 only
Condition
New
SKU
V9781608322565
ISBN
9781608322565
Hardback
Condition: New

€ 26.99
€ 24.05

Hardcover. A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing. " Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Num Pages: 238 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 462.

Publisher
John Wiley & Sons Inc
Number of pages
238
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118063064
ISBN
9781118063064
Hardback
Condition: New

€ 25.99
€ 21.03

Hardback. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Num Pages: 208 pages, 23 black & white tables, 55 figures. BIC Classification: KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 19. Weight in Grams: 464.
Publisher
Palgrave Macmillan
Number of pages
208
Format
Hardback
Publication date
2008
Edition
2008th Edition
Condition
New
SKU
V9780230554030
ISBN
9780230554030
Hardback
Condition: New

€ 64.03

Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
Publisher
Laurence King Publishing United Kingdom
Number of pages
224
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781780676876
ISBN
9781780676876
Paperback
Condition: New

€ 33.99
€ 23.55

Paperback. A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 167 x 22. Weight in Grams: 503.
Publisher
Kogan Page Ltd
Number of pages
336
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749466763
ISBN
9780749466763
Paperback
Condition: New

€ 32.99
€ 29.82

Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2008
Edition
Reprint
Condition
New
SKU
V9780749450243
ISBN
9780749450243
Paperback
Condition: New

€ 30.99
€ 27.59

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 93.10

Paperback. Your fastest route to successful selling Learn in a week what the experts learn about sellingin a lifetime. Written by Christine Harvey, a leading expert on selling, Selling In A Week gives you the insider secrets to successful sales. Num Pages: 128 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608580
ISBN
9781473608580
Paperback
Condition: New

€ 13.00
€ 11.81

Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071778626
ISBN
9780071778626
Hardback
Condition: New

€ 47.99
€ 33.77

Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
Har/Psc
Condition
New
SKU
V9780470527535
ISBN
9780470527535
Hardback
Condition: New

€ 48.36

Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
Publisher
AMACOM
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780814449059
ISBN
9780814449059
Paperback
Condition: New

€ 19.99
€ 18.12

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781138229778
ISBN
9781138229778
Paperback
Condition: New

€ 62.39

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292116891
ISBN
9781292116891
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. .
Publisher
Pearson
Format
Paperback
Publication date
1972
Edition
13th edition
Condition
New
SKU
V9781292160054
ISBN
9781292160054
Paperback
Condition: New

€ 104.57

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