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Sales & marketing

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Sales & marketing

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 32.99
€ 23.66

Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
392
Format
Paperback
Publication date
2010
Edition
3rd Edition
Condition
New
SKU
V9781856177733
ISBN
9781856177733
Paperback
Condition: New

€ 71.49

Paperback. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Num Pages: 288 pages. BIC Classification: BM; KJSA. Category: (G) General (US: Trade). Dimension: 197 x 130 x 22. Weight in Grams: 272. Front-line Dispatches from the Advertising War. 288 pages. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Cateogry: (G) General (US: Trade). BIC Classification: BM; KJSA. Dimension: 197 x 130 x 22. Weight: 276.
Edition
Main
Publisher
Canongate Books
Number of pages
288
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781847679536
ISBN
9781847679536
Paperback
Condition: New

€ 15.99
€ 11.52

Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071799058
ISBN
9780071799058
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
Publisher
Lid Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781907794872
ISBN
9781907794872
Paperback
Condition: New

€ 19.99
€ 16.25

Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780393249132
ISBN
9780393249132
Hardback
Condition: New

€ 32.99
€ 27.83

Hardcover. Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 29. Weight in Grams: 540.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
336
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470189085
ISBN
9780470189085
Hardback
Condition: New

€ 32.99
€ 23.58

Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
Publisher
BIS Publishers
Format
Paperback
Publication date
2016
Condition
New
SKU
V9789063694340
ISBN
9789063694340
Paperback
Condition: New

€ 40.99
€ 29.30

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473610330
ISBN
9781473610330
Paperback
Condition: New

€ 15.99
€ 11.81

Hardcover. Youth is no longer an age it's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Num Pages: 320 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 166 x 31. Weight in Grams: 508.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118981146
ISBN
9781118981146
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781119943136
ISBN
9781119943136
Paperback
Condition: New

€ 26.99
€ 22.06

Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
Publisher
Pearson Education (US)
Format
Paperback
Publication date
2014
Edition
2nd
Condition
New
SKU
V9780321985200
ISBN
9780321985200
Paperback
Condition: New

€ 38.99
€ 33.48

Paperback. The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. Num Pages: 352 pages, Illustrations. BIC Classification: KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 187 x 20. Weight in Grams: 646.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9781119966197
ISBN
9781119966197
Paperback
Condition: New

€ 60.57

Hardcover. Use data, technology, and inbound selling to build a remarkable team and accelerate sales

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 237 x 25. Weight in Grams: 398.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119047070
ISBN
9781119047070
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
Publisher
Pearson Education Limited United Kingdom
Number of pages
328
Format
Paperback
Publication date
2011
Edition
4th Revised edition
Condition
New
SKU
V9780273737780
ISBN
9780273737780
Paperback
Condition: New

€ 104.82

Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9781138013360
ISBN
9781138013360
Paperback
Condition: New

€ 66.42

Paperback. Num Pages: 200 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 314.
Publisher
Pearson Education Limited United Kingdom
Number of pages
200
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273735427
ISBN
9780273735427
Paperback
Condition: New

€ 23.99
€ 17.67

Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
Publisher
HarperCollins Publishers Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Edition
1st
Condition
New
SKU
V9780060007737
ISBN
9780060007737
Paperback
Condition: New

€ 16.99
€ 12.18

Paperback. Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands. Num Pages: 224 pages, No. BIC Classification: KJS; LNJX. Category: (G) General (US: Trade). Dimension: 155 x 234 x 20. Weight in Grams: 324.
Publisher
Lid Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781910649862
ISBN
9781910649862
Paperback
Condition: New

€ 17.99
€ 14.29

Paperback. The private insights of the bestselling 'Father of Advertising', David Ogilvy Num Pages: 192 pages, Illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 214 x 134 x 16. Weight in Grams: 258.
Publisher
Profile Books Ltd
Number of pages
192
Format
Paperback
Publication date
2012
Edition
Main
Condition
New
SKU
V9781781250877
ISBN
9781781250877
Paperback
Condition: New

€ 17.99
€ 13.27

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