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Sales & marketing
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Sales & marketing
Paperback. This book examines the paradox of a globalizing city, which has both a highly developed financial, service, and industrial sector as well as degraded labor, considerable unemployment, unprecedented inequality, and precarious infrastructure. Series: Urban and Landscape Perspectives. Num Pages: 354 pages, 32 colour illustrations, 13 colour tables, biography. BIC Classification: KCC; KCF; KJSM; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 354
- Condition
- New
- SKU
- V9783319375281
- ISBN
- 9783319375281
Paperback
Condition: New
€ 128.03
€ 128.03
Paperback. This book showcases insights on process and prospects for Cuban economic reform under the current regime, including foreign direct investment, import substitution, entrepreneurship and business creation, science and technology development and fiscal policies. Editor(s): Brundenius, Claes. Num Pages: 276 pages, 10 black & white illustrations, 41 colour illustrations, biography. BIC Classification: KCL; KCM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 276
- Condition
- New
- SKU
- V9783319376813
- ISBN
- 9783319376813
Paperback
Condition: New
€ 127.34
€ 127.34
Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 605
- Condition
- New
- SKU
- V9783319377582
- ISBN
- 9783319377582
Paperback
Condition: New
€ 102.66
€ 102.66
Paperback. Editor(s): Dereli, Toker; Sen-Tasbasi, Asli. Series: Contributions to Economics. Num Pages: 305 pages, 21 black & white illustrations, 2 colour illustrations, biography. BIC Classification: KCF; KCP; KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 305
- Condition
- New
- SKU
- V9783319378596
- ISBN
- 9783319378596
Paperback
Condition: New
€ 127.61
€ 127.61
Paperback. This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook. Series: Management for Professionals. Num Pages: 194 pages, 1 black & white illustrations, 53 colour illustrations, biography. BIC Classification: KJMP; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 194
- Condition
- New
- SKU
- V9783319380391
- ISBN
- 9783319380391
Paperback
Condition: New
€ 65.80
€ 65.80
paperback. Series: Management for Professionals. Num Pages: 263 pages, 98 black & white illustrations, biography. BIC Classification: KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 409.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 263
- Condition
- New
- SKU
- V9783319381305
- ISBN
- 9783319381305
Paperback
Condition: New
€ 66.42
€ 66.42
Paperback. This book presents the interrelationship between customer knowledge management, customer focus and soft skills. It also provides concrete advice on how the management of customer knowledge can be optimized. Series: Management for Professionals. Num Pages: 225 pages, 33 black & white illustrations, 2 colour illustrations, biography. BIC Classification: JMJ; KJMB; KJMV3; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 225
- Condition
- New
- SKU
- V9783319381404
- ISBN
- 9783319381404
Paperback
Condition: New
€ 66.10
€ 66.10
Paperback. Series: Contributions to Management Science. Num Pages: 119 pages, 9 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 119
- Condition
- New
- SKU
- V9783319383101
- ISBN
- 9783319383101
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Editor(s): Lollino, Giorgio; Arattano, Massimo; Giardino, Marco; Oliveira, Ricardo; Peppoloni, Silvia. Num Pages: 289 pages, 17 black & white illustrations, 86 colour illustrations, biography. BIC Classification: HPQ; JNU; KJSP; RBGL. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 724.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 289
- Condition
- New
- SKU
- V9783319384221
- ISBN
- 9783319384221
Paperback
Condition: New
€ 195.54
€ 195.54
Paperback. Series: Contributions to Management Science. Num Pages: 171 pages, 34 black & white illustrations, biography. BIC Classification: KCA; KJMV; KJS; KJT; PBUD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 171
- Condition
- New
- SKU
- V9783319384429
- ISBN
- 9783319384429
Paperback
Condition: New
€ 65.58
€ 65.58
Paperback. Editor(s): Ullberg, Eskil. Num Pages: 200 pages, 4 black & white illustrations, 41 colour illustrations, 16 black & white tables, biograph. BIC Classification: JNM; KCM; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 200
- Condition
- New
- SKU
- V9783319385143
- ISBN
- 9783319385143
Paperback
Condition: New
€ 126.65
€ 126.65
Paperback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Wilkinson, Ian; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 337 pages, 126 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 337
- Condition
- New
- SKU
- V9783319385211
- ISBN
- 9783319385211
Paperback
Condition: New
€ 67.09
€ 67.09
Paperback. Editor(s): Peris Ortiz, Marta; Alvarez-Garcia, Jose. Num Pages: 191 pages, 10 black & white illustrations, 18 colour illustrations, 48 black & white tables, biograp. BIC Classification: KCP; KJSM; KNS; MBNH2. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 191
- Condition
- New
- SKU
- V9783319385259
- ISBN
- 9783319385259
Paperback
Condition: New
€ 159.71
€ 159.71
Paperback. Editor(s): Bellur, Venkatakrishna V. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 385 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 385
- Condition
- New
- SKU
- V9783319385532
- ISBN
- 9783319385532
Paperback
Condition: New
€ 130.55
€ 130.55
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conf...
Naresh K. . Ed(S): Malhotra
Paperback. Editor(s): Malhotra, Naresh K. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 526 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 1288.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 526
- Condition
- New
- SKU
- V9783319385563
- ISBN
- 9783319385563
Paperback
Condition: New
€ 132.53
€ 132.53
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conf...
Dawn R. . Ed(S): Deeter-Schmelz
Paperback. Editor(s): Deeter-Schmelz, Dawn R. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 398 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 21. Weight in Grams: 982.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 398
- Condition
- New
- SKU
- V9783319385716
- ISBN
- 9783319385716
Paperback
Condition: New
€ 130.70
€ 130.70
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 339 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 18. Weight in Grams: 839.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 339
- Condition
- New
- SKU
- V9783319385723
- ISBN
- 9783319385723
Paperback
Condition: New
€ 129.83
€ 129.83
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 307 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 17. Weight in Grams: 762.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 307
- Condition
- New
- SKU
- V9783319385730
- ISBN
- 9783319385730
Paperback
Condition: New
€ 68.56
€ 68.56
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 386 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 386
- Condition
- New
- SKU
- V9783319385747
- ISBN
- 9783319385747
Paperback
Condition: New
€ 196.80
€ 196.80
paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 314 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 781.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 314
- Condition
- New
- SKU
- V9783319385754
- ISBN
- 9783319385754
Paperback
Condition: New
€ 129.49
€ 129.49