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Sales & marketing

Results 841 - 860 of 1832

Sales & marketing

Paperback. Editor(s): Grunert, Klaus Gunter; Thogersen, John. Num Pages: 379 pages, biography. BIC Classification: KCP; KJS; LBBM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 581.
Format
Paperback
Publication date
2014
Publisher
Birkhauser Boston Inc United States
Number of pages
379
Condition
New
SKU
V9781461498070
ISBN
9781461498070
Paperback
Condition: New

€ 185.36

Paperback / so. Num Pages: 392 pages, black & white illustrations, bibliography. BIC Classification: GB; KJS; PD; WM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 21. Weight in Grams: 540.
Format
Paperback
Publication date
2012
Publisher
Springer United States
Number of pages
392
Condition
New
SKU
V9781468415254
ISBN
9781468415254
Paperback
Condition: New

€ 64.63

Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
Format
Hardback
Publication date
1993
Publisher
Lexington Books United States
Number of pages
294
Condition
New
SKU
V9780029104057
ISBN
9780029104057
Hardback
Condition: New

€ 145.95

Hardback. Editor(s): Christian, Elizabeth Barfoot. Num Pages: 344 pages. BIC Classification: AVGP; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 29. Weight in Grams: 712.
Format
Hardback
Publication date
2010
Publisher
Lexington Books United States
Number of pages
344
Condition
New
SKU
V9780739146347
ISBN
9780739146347
Hardback
Condition: New

€ 167.86

Paperback. From schools advertizing McDonald's, Nike, and Shell oil to students suspended for wearing Pepsi t-shirts on Coke day, this book sifts through a range of incidents to reveal how the rising corporatization of public schools needs to be understood as part of a broader attack on the public sector. Series: Culture and Politics Series. Num Pages: 160 pages. BIC Classification: JNK; KJSA. Category: (G) General (US: Trade). Dimension: 227 x 149 x 12. Weight in Grams: 245.
Format
Paperback
Publication date
2000
Publisher
Rowman & Littlefield United States
Number of pages
160
Condition
New
SKU
V9780742501027
ISBN
9780742501027
Paperback
Condition: New

€ 57.02

Hardback. Based on the authors' Integrated Branding model, Brand Driven offers leaders and managers at all levels the necessary tools for integrating the entire organization with the brand. Using case studies, it shows how to focus every employee's actions on delivering brand promise. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 152 x 23. Weight in Grams: 713.
Format
Hardback
Publication date
2003
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Condition
New
SKU
V9780749437978
ISBN
9780749437978
Hardback
Condition: New

€ 51.92

Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
Format
Hardback
Publication date
2004
Publisher
AltaMira Press,U.S. United States
Number of pages
328
Condition
New
SKU
V9780759103412
ISBN
9780759103412
Hardback
Condition: New

€ 157.54

Hardback. Num Pages: 246 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 239 x 161 x 23. Weight in Grams: 494.
Format
Hardback
Publication date
2007
Publisher
University Press of America United States
Number of pages
246
Condition
New
SKU
V9780761837527
ISBN
9780761837527
Hardback
Condition: New

€ 121.91

Hardback. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. Editor(s): Rialp, Alex; Rialp, Josep. Series: Advances in International Marketing. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 744.
Format
Hardback
Publication date
2006
Publisher
Emerald Group Publishing Limited United States
Number of pages
424
Condition
New
SKU
V9780762313693
ISBN
9780762313693
Hardback
Condition: New

€ 175.53

Hardback. Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. Series Editor(s): Cheng, Joseph L.C.; Hitt, Michael A. Series: Advances in International Management. Num Pages: 360 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 31. Weight in Grams: 680.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
360
Condition
New
SKU
V9780762313969
ISBN
9780762313969
Hardback
Condition: New

€ 174.25

Hardback. Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 308 pages, 1, black & white illustrations. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 594.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
308
Condition
New
SKU
V9780762314126
ISBN
9780762314126
Hardback
Condition: New

€ 207.96

Paperback. How to Start a Home-Based Public Relations Business is the book they need to help them think like business owners, blending their professional skills with solid business sense to achieve early profitability. Series: Home-Based Business Series. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJC; KJH; KJSP; KJVS; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 18. Weight in Grams: 26.
Format
Paperback
Publication date
2012
Publisher
Rowman & Littlefield United States
Number of pages
208
Condition
New
SKU
V9780762773435
ISBN
9780762773435
Paperback
Condition: New

€ 20.99
€ 17.27

Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
Format
Hardback
Publication date
1997
Publisher
Fordham University Press United States
Edition
2 Rev ed
Number of pages
171
Condition
New
SKU
V9780823217830
ISBN
9780823217830
Hardback
Condition: New

€ 94.44

Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
Format
Paperback
Publication date
2003
Publisher
Rowman & Littlefield United States
Number of pages
177
Condition
New
SKU
V9780830415946
ISBN
9780830415946
Paperback
Condition: New

€ 64.57

Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
Format
Hardback
Publication date
1981
Publisher
Rowman & Littlefield United States
Number of pages
218
Condition
New
SKU
V9780847669837
ISBN
9780847669837
Hardback
Condition: New

€ 74.33

Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
Format
Hardback
Publication date
1999
Publisher
Harvard Business Review Press United States
Number of pages
313
Condition
New
SKU
V9780875848891
ISBN
9780875848891
Hardback
Condition: New

€ 26.99
€ 24.78

Hardback. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 210 x 140 x 25. Weight in Grams: 356.
Format
Hardback
Publication date
1997
Publisher
HarperCollins Publishers Inc United States
Number of pages
288
Condition
New
SKU
V9780887308512
ISBN
9780887308512
Hardback
Condition: New

€ 27.99
€ 22.47

Paperback. Num Pages: 240 pages, Color photos and illustrations throughout. BIC Classification: KJSA; TRP. Category: (G) General (US: Trade). Dimension: 280 x 203 x 21. Weight in Grams: 1157.
Format
Paperback
Publication date
2010
Publisher
Blast Books,U.S. United States
Number of pages
240
Condition
New
SKU
V9780922233359
ISBN
9780922233359
Paperback
Condition: New

€ 31.99
€ 31.13

Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
Format
Hardback
Publication date
2008
Publisher
Glitterati Inc United States
Number of pages
144
Condition
New
SKU
V9780979338472
ISBN
9780979338472
Hardback
Condition: New

€ 21.76

Paperback. The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for success in internet marketing. It is suitable for those seeking success in a business environment altered by the digital revolution. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 20. Weight in Grams: 330.
Format
Paperback
Publication date
2009
Publisher
IMM Lifestyle Books United Kingdom
Number of pages
272
Condition
New
SKU
V9781847734877
ISBN
9781847734877
Paperback
Condition: New

€ 26.99
€ 21.87

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