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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 224 pages, 24 black & white illustrations, 63 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 333.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 224
- Condition
- New
- SKU
- V9783658046293
- ISBN
- 9783658046293
Paperback
Condition: New
€ 65.89
€ 65.89
Hardcover. Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. Num Pages: 396 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 27. Weight in Grams: 712.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Number of pages
- 398
- Condition
- New
- SKU
- V9781118489529
- ISBN
- 9781118489529
Hardback
Condition: New
€ 47.73
€ 47.73
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 220 pages, 10 black & white illustrations, 22 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 151 x 14. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783658010959
- ISBN
- 9783658010959
Paperback
Condition: New
€ 65.92
€ 65.92
Paperback / so. Editor(s): Riekhof, Hans-Christian. Num Pages: 461 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 25. Weight in Grams: 797.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 3
- Number of pages
- 461
- Condition
- New
- SKU
- V9783834945549
- ISBN
- 9783834945549
Paperback
Condition: New
€ 108.01
€ 108.01
Paperback. Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert. Num Pages: 579 pages, 9 black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 30. Weight in Grams: 728.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 579
- Condition
- New
- SKU
- V9783824475766
- ISBN
- 9783824475766
Paperback
Condition: New
€ 96.56
€ 96.56
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 199 pages, 9 black & white illustrations, 43 black & white tables, biography. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 266.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783658015954
- ISBN
- 9783658015954
Paperback
Condition: New
€ 65.74
€ 65.74
Paperback. Series: Handel und Internationales Marketing / Retailing and International Marketing. Num Pages: 217 pages, 16 black & white illustrations, biography. BIC Classification: JFFT; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 293.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 217
- Condition
- New
- SKU
- V9783658150365
- ISBN
- 9783658150365
Paperback
Condition: New
€ 65.70
€ 65.70
Hardcover. The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Series: Wiley and SAS Business Series. Num Pages: 176 pages, Illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 18. Weight in Grams: 360.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781118099841
- ISBN
- 9781118099841
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Paperback. Retail Analytics Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 111 pages, 14 black & white illustrations, biography. BIC Classification: KJMV8; KJS; KJT; KNPR. Category: (P) Professional & Vocational. Dimension: 239 x 357 x 9. Weight in Grams: 218.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319133041
- ISBN
- 9783319133041
Paperback
Condition: New
€ 127.69
€ 127.69
Resurgence: The Four Stages of Market-Focused Reinvention
Carpenter, Gregory S., Gebhardt, Gary F., She...
Hardcover.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137278616
- ISBN
- 9781137278616
Hardback
Condition: New
€ 50.91
€ 50.91
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 5. Weight in Grams: 127.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658045142
- ISBN
- 9783658045142
Paperback
Condition: New
€ 70.34
€ 70.34
Paperback / so. Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwurdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht." Num Pages: black & white illustrations, bibliography. BIC Classification: HPQ; KJG; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642389412
- ISBN
- 9783642389412
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834909596
- ISBN
- 9783834909596
Paperback
Condition: New
€ 83.55
€ 83.55
Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- The University of Chicago Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226632605
- ISBN
- 9780226632605
Hardback
Condition: New
€ 51.99€ 40.33
€ 51.99
€ 40.33
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 35.00
€ 35.00
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 212 pages, 3 black & white illustrations. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783824491155
- ISBN
- 9783824491155
Paperback
Condition: New
€ 76.91
€ 76.91
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 44.99€ 39.93
€ 44.99
€ 39.93
Paperback. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSM; KJT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 24. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1994
- Number of pages
- 442
- Condition
- New
- SKU
- V9789401046152
- ISBN
- 9789401046152
Paperback
Condition: New
€ 284.23
€ 284.23
Hardback. Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts. Editor(s): Laurent, Gilles; Lilien, Gary L.; Pras, Bernard. Series: International Series in Quantitative Marketing. Num Pages: 442 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 25. Weight in Grams: 829.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 442
- Condition
- New
- SKU
- V9780792393887
- ISBN
- 9780792393887
Hardback
Condition: New
€ 291.71
€ 291.71