Sales & marketing
Results 1001 - 1020 of 1314
Sales & marketing
Hardcover. As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 283 x 221 x 17. Weight in Grams: 988.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118457474
- ISBN
- 9781118457474
Hardback
Condition: New
€ 50.85
€ 50.85
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781118662670
- ISBN
- 9781118662670
Hardback
Condition: New
€ 26.99€ 22.15
€ 26.99
€ 22.15
Hardcover. .
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 1994
- Edition
- 1994th Edition
- Condition
- New
- SKU
- V9780412610103
- ISBN
- 9780412610103
Hardback
Condition: New
€ 130.13€ 46.48
€ 130.13
€ 46.48
Hardback. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 303 pages, biography. BIC Classification: KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 490.
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780230340343
- ISBN
- 9780230340343
Hardback
Condition: New
€ 64.72€ 57.55
€ 64.72
€ 57.55
Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118647684
- ISBN
- 9781118647684
Hardback
Condition: New
€ 27.99€ 21.00
€ 27.99
€ 21.00
Paperback. .
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 896
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2008th Edition
- Condition
- New
- SKU
- V9781441903327
- ISBN
- 9781441903327
Paperback
Condition: New
€ 130.13€ 127.92
€ 130.13
€ 127.92
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 23.58
€ 32.99
€ 23.58
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.48
€ 52.48
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 88.47
€ 88.47
Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119043126
- ISBN
- 9781119043126
Hardback
Condition: New
€ 30.99€ 30.98
€ 30.99
€ 30.98
Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781118615843
- ISBN
- 9781118615843
Paperback
Condition: New
€ 26.99€ 20.11
€ 26.99
€ 20.11
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 110.67
€ 110.67
Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780470848227
- ISBN
- 9780470848227
Hardback
Condition: New
€ 53.36
€ 53.36
Hardcover. Find out how to reap the benefits of motivating and engaging the new, direct customer voice
The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119002321
- ISBN
- 9781119002321
Hardback
Condition: New
€ 46.99€ 35.54
€ 46.99
€ 35.54
Paperback. .
- Publisher
- Management Books 2000 Ltd
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781852527181
- ISBN
- 9781852527181
Paperback
Condition: New
€ 17.99€ 8.27
€ 17.99
€ 8.27
Hardback. The classic guide to B2B selling--updated with the newest digital strategies Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 568.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- McGraw-Hill Education - Europe United States
- Edition
- 2nd Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780071637084
- ISBN
- 9780071637084
Hardback
Condition: New
€ 44.99€ 38.38
€ 44.99
€ 38.38
Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787956219
- ISBN
- 9780787956219
Hardback
Condition: New
€ 27.99€ 22.74
€ 27.99
€ 22.74
Paperback. aeo Illustrates how to become more responsive to th needs of individual customers aeo Integrates theory from many different disciplines including -- management -- marketing -- informationn systems -- economics -- law -- logistics aeo Contains numerous examples. Series: Total Quality Management. Num Pages: 286 pages, illustrations. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 142 x 21. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Basil Blackwell Inc, US United States
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9781557865052
- ISBN
- 9781557865052
Paperback
Condition: New
€ 34.99€ 27.63
€ 34.99
€ 27.63
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749472092
- ISBN
- 9780749472092
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15