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Sales & marketing

Results 921 - 940 of 3940

Sales & marketing

Hardcover. Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Num Pages: 260 pages, Illustrations. BIC Classification: JM; KJSA. Category: (P) Professional & Vocational. Dimension: 237 x 158 x 18. Weight in Grams: 568.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780470974889
ISBN
9780470974889
Hardback
Condition: New

€ 36.22

Paperback. "Mad Men" co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy. Num Pages: 192 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 205 x 152 x 20. Weight in Grams: 298.
Format
Paperback
Publication date
2015
Publisher
Workman Publishing Company
Condition
New
SKU
V9780761181750
ISBN
9780761181750
Paperback
Condition: New

€ 19.99
€ 15.10

Hardcover. Offers tips drawn from the experiences of various marketers, from how to gain the confidence of colleagues on the senior team, to how win customers' trust. This book helps readers discover the techniques that help to set them apart from the crowd and create lasting customer loyalty. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 152 x 27. Weight in Grams: 560.
Format
Hardback
Publication date
2009
Publisher
Amacom United States
Number of pages
288
Condition
New
SKU
V9780814409435
ISBN
9780814409435
Hardback
Condition: New

€ 26.99
€ 24.72

Paperback. Question Based Selling ( QBS(R)) is a commonsense approach to sales, based on the theory that "what" salespeople ask - and "how" they ask - is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How? By asking the right questions. Num Pages: 352 pages, black & white halftones, figures. BIC Classification: KJP; KJS. Category: (G) General (US: Trade). Dimension: 228 x 152 x 22. Weight in Grams: 582.
Publisher
Sourcebooks, Inc United States
Number of pages
352
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781402287527
ISBN
9781402287527
Paperback
Condition: New

€ 21.09

Paperback. Series: Studies in Contemporary Economics. Num Pages: 230 pages, 1 black & white illustrations. BIC Classification: KC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 170 x 13. Weight in Grams: 390.
Format
Paperback
Publication date
1988
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
230
Condition
New
SKU
V9783540502647
ISBN
9783540502647
Paperback
Condition: New

€ 88.79

Hardback. Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. Num Pages: 416 pages. BIC Classification: KJS; TVT. Category: (P) Professional & Vocational. Dimension: 250 x 177 x 24. Weight in Grams: 954.
Format
Hardback
Publication date
2016
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9781118845509
ISBN
9781118845509
Hardback
Condition: New

€ 131.45

Paperback. Tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. This title shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, and illustrate the benefits for Tesco and its customers. Num Pages: 304 pages, black & white illustrations, colour illustrations, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 155 x 17. Weight in Grams: 450.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2008
Edition
2nd
Condition
New
SKU
V9780749453381
ISBN
9780749453381
Paperback
Condition: New

€ 40.99
€ 36.59

Paperback / so. Editor(s): Cavenago, Dario; Mezzanzanica, Mario. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; KJT; UB; UDB; UF; UK; UT; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 299.
Format
Paperback
Publication date
2009
Publisher
Springer Verlag Italy
Condition
New
SKU
V9788847013636
ISBN
9788847013636
Paperback
Condition: New

€ 41.75

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS; LNCB; UB; UDB; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 345.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Condition
New
SKU
V9783642629860
ISBN
9783642629860
Paperback
Condition: New

€ 49.88

Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: JF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 386.
Format
Paperback
Publication date
1976
Publisher
Gabler Verlag United Kingdom
Number of pages
262
Condition
New
SKU
V9783409301848
ISBN
9783409301848
Paperback
Condition: New

€ 72.25

Paperback / so. Num Pages: 510 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 28. Weight in Grams: 649.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitatsverlag United States
Number of pages
510
Condition
New
SKU
V9783835009240
ISBN
9783835009240
Paperback
Condition: New

€ 107.87

Paperback. Um den Markterfolg in dynamischen Markten zu sichern, gilt es, das Management fur den Umgang mit den identifizierten Schlusselkompetenzen zu sensibilisieren, das erforderliche theoretische Know-how zu vermitteln und konkrete Handlungsempfehlungen zu geben." Editor(s): Bocker, Jens; Hardtke, Christoph. Num Pages: 157 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 290.
Format
Paperback
Publication date
2001
Publisher
Gabler Germany
Number of pages
157
Condition
New
SKU
V9783409117661
ISBN
9783409117661
Paperback
Condition: New

€ 49.30

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JHB; KCP; KFFD1; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 585.
Format
Paperback
Publication date
2013
Publisher
Springer vs United States
Condition
New
SKU
V9783658035938
ISBN
9783658035938
Paperback
Condition: New

€ 78.86

Hardcover. You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. Num Pages: 244 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 158 x 20. Weight in Grams: 484.
Publisher
John Wiley and Sons Ltd London
Number of pages
244
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470032725
ISBN
9780470032725
Hardback
Condition: New

€ 43.99
€ 33.64

paperback. Editor(s): Balconi, Michela; Antonietti, Alessandro (Universita Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano Universit?? Cattolica del Sacro Cuore, Milano). Num Pages: black & white illustrations, black & white line drawings, black & white tables, figures, bibliograph. BIC Classification: JMM; JMR; KJS; MJN. Category: (G) General (US: Trade). Dimension: 231 x 152 x 13. Weight in Grams: 417.
Format
Paperback
Publication date
2009
Publisher
Springer Verlag Italy
Edition
2009th Edition
Condition
New
SKU
V9788847013735
ISBN
9788847013735
Paperback
Condition: New

€ 61.41

Hardback. Reveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types. Num Pages: 225 pages, illustrations (some colour). BIC Classification: KJM; KJP; KJSP; U. Category: (P) Professional & Vocational. Dimension: 242 x 191 x 16. Weight in Grams: 564.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
225
Format
Hardback
Publication date
2001
Edition
4th Edition
Condition
New
SKU
V9780071369978
ISBN
9780071369978
Hardback
Condition: New

€ 53.99
€ 44.01

Paperback. This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Num Pages: 104 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 157 x 234 x 7. Weight in Grams: 190.
Format
Paperback
Publication date
1994
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
104
Condition
New
SKU
V9780787950828
ISBN
9780787950828
Paperback
Condition: New

€ 27.35

Hardback. Crucial Help for Getting the Most from Today's Information Systems Technology Deciding what type of information systems your company will need to stay competitive into the twenty-first century is a highly complex and risky exercise. Num Pages: 304 pages, Illustrations. BIC Classification: KFC; KJS; UF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 169 x 244 x 23. Weight in Grams: 604.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United States
Number of pages
304
Condition
New
SKU
V9780471249924
ISBN
9780471249924
Hardback
Condition: New

€ 168.80

Hardcover. A resource for executives, managers, and consultants which distills a range of new improvement techniques down to six proven practices. It shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and improvement efforts. Num Pages: 286 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 156 x 30. Weight in Grams: 640.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
286
Condition
New
SKU
V9780787908577
ISBN
9780787908577
Hardback
Condition: New

€ 47.88

Paperback. If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn't work anymore. It's relationships that count. Real selling is about understanding customers' goals and helping them to buy, not topping off a template presentation with a pushy attitude. Num Pages: 206 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 133 x 13. Weight in Grams: 266.
Format
Paperback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9781841127781
ISBN
9781841127781
Paperback
Condition: New

€ 17.99
€ 15.56

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