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Sales & marketing

Results 921 - 940 of 1450

Sales & marketing

Paperback. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice. Num Pages: 256 pages. BIC Classification: JFD; JPVL; JPVN; KJSP. Category: (G) General (US: Trade). Dimension: 217 x 135 x 22. Weight in Grams: 282.
Publisher
Biteback Publishing
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781849549981
ISBN
9781849549981
Paperback
Condition: New

€ 17.99
€ 14.17

Hardcover.
Format
Hardback
Publication date
1995
Publisher
Palgrave Macmillan
Number of pages
216
Condition
New
SKU
V9780333598924
ISBN
9780333598924
Hardback
Condition: New

€ 121.72

Paperback. Frank Bettger, one of the highest paid salesmen in America, reveals the selling secrets that raised him from initial failure to unparalleled success and fame. Num Pages: 192 pages, illustrations. BIC Classification: KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 213 x 141 x 14. Weight in Grams: 192.
Publisher
Touchstone
Number of pages
192
Format
Paperback
Publication date
2004
Edition
Illustrated
Condition
New
SKU
V9780671794378
ISBN
9780671794378
Paperback
Condition: New

€ 15.99
€ 11.45

Paperback. Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Num Pages: 312 pages. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9780749477172
ISBN
9780749477172
Paperback
Condition: New

€ 33.99
€ 30.93

Hardcover. Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia. Num Pages: 246 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 24. Weight in Grams: 598.
Publisher
Oxford University Press, USA
Number of pages
246
Format
Hardback
Publication date
2010
Edition
01st Edition
Condition
New
SKU
V9780195573565
ISBN
9780195573565
Hardback
Condition: New

€ 53.95

Hardcover. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624.
Publisher
Harvard Business School Publishing United States
Number of pages
288
Format
Hardback
Publication date
2004
Edition
1ST
Condition
New
SKU
V9781578517749
ISBN
9781578517749
Hardback
Condition: New

€ 37.99
€ 34.01

Paperback. .
Publisher
Gabler Verlag United Kingdom
Format
Paperback
Publication date
1998
Edition
2., überarb. u. erw. Aufl. 1998
Condition
New
SKU
V9783409236812
ISBN
9783409236812
Paperback
Condition: New

€ 54.32

Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
352
Condition
New
SKU
V9780471296799
ISBN
9780471296799
Hardback
Condition: New

€ 191.42

Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
Publisher
Cornell University Press United States
Number of pages
128
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780801478192
ISBN
9780801478192
Paperback
Condition: New

€ 17.99
€ 17.42

Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
Format
Hardback
Publication date
2008
Publisher
Johns Hopkins University Press United States
Edition
First Edition
Number of pages
248
Condition
New
SKU
V9780801889974
ISBN
9780801889974
Hardback
Condition: New

€ 55.11
€ 51.03

Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2003
Edition
Reprint
Condition
New
SKU
V9780071418713
ISBN
9780071418713
Paperback
Condition: New

€ 24.99
€ 18.41

Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 342.
Publisher
Portfolio Penguin
Format
Hardback
Publication date
2014
Condition
New
SKU
V9780241184837
ISBN
9780241184837
Hardback
Condition: New

€ 19.99
€ 15.02

Hardback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 467.
Format
Hardback
Publication date
2012
Publisher
University of California Press United States
Number of pages
284
Condition
New
SKU
V9780520233706
ISBN
9780520233706
Hardback
Condition: New

€ 74.67
€ 57.54

Hardcover. Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Num Pages: 212 pages, 12 figures, 4 black & white tables. BIC Classification: AV; KJS. Category: (G) General (US: Trade). Dimension: 144 x 224 x 18. Weight in Grams: 396.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
200
Condition
New
SKU
V9781137271471
ISBN
9781137271471
Hardback
Condition: New

€ 82.92

Paperback. .
Publisher
Pearson Education Limited
Number of pages
208
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780273792857
ISBN
9780273792857
Paperback
Condition: New

€ 23.99
€ 17.61

Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781633214583
ISBN
9781633214583
Paperback
Condition: New

€ 100.56
€ 70.11

Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
Publisher
John Wiley & Sons Inc London
Format
Paperback
Publication date
2009
Edition
First Updated
Condition
New
SKU
V9780470744598
ISBN
9780470744598
Paperback
Condition: New

€ 17.99
€ 15.36

Hardback. Hello! And Every Little Thing that Matters will transform the way businesses interact with customers - delivering a big impact with small ideas. Impactful ideas for businesses on how to treat their customers, from saying Hello to everyone who you encounter to making sure the chairs in your place of business are comfortable. Num Pages: 224 pages. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 9 x 6. Weight in Grams: 454.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
224
Format
Hardback
Publication date
2016
Edition
1st ed. 2015
Condition
New
SKU
V9781137489708
ISBN
9781137489708
Hardback
Condition: New

€ 34.99
€ 29.85

Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
Publisher
Thames and Hudson Ltd
Number of pages
128
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780500517246
ISBN
9780500517246
Hardback
Condition: New

€ 15.99
€ 14.43

Paperback. Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. Num Pages: 384 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 29. Weight in Grams: 488.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Number of pages
384
Condition
New
SKU
V9780471787006
ISBN
9780471787006
Paperback
Condition: New

€ 23.99
€ 19.14

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