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Sales & marketing
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Sales & marketing
Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469924
- ISBN
- 9780749469924
Paperback
Condition: New
€ 40.99€ 36.32
€ 40.99
€ 36.32
Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780471354192
- ISBN
- 9780471354192
Hardback
Condition: New
€ 142.32
€ 142.32
Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138923744
- ISBN
- 9781138923744
Paperback
Condition: New
€ 94.27
€ 94.27
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 193.02
€ 193.02
Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780719096518
- ISBN
- 9780719096518
Paperback
Condition: New
€ 33.99€ 32.93
€ 33.99
€ 32.93
Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9780749447625
- ISBN
- 9780749447625
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781848551725
- ISBN
- 9781848551725
Hardback
Condition: New
€ 118.27
€ 118.27
Paperback. Provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Num Pages: 232 pages, 1, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 18. Weight in Grams: 416.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st
- Condition
- New
- SKU
- V9780749455125
- ISBN
- 9780749455125
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. In Creating a Million--Dollar--a--Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. Num Pages: 208 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 15. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470045497
- ISBN
- 9780470045497
Paperback
Condition: New
€ 26.99€ 22.02
€ 26.99
€ 22.02
Hardback. A practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectiveness Num Pages: 272 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 161 x 236 x 24. Weight in Grams: 500.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071765732
- ISBN
- 9780071765732
Hardback
Condition: New
€ 35.99€ 30.61
€ 35.99
€ 30.61
Paperback. Num Pages: 160 pages, 498 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade). Dimension: 277 x 215 x 13. Weight in Grams: 784.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 160
- Condition
- New
- SKU
- V9780764313271
- ISBN
- 9780764313271
Paperback
Condition: New
€ 37.99€ 25.30
€ 37.99
€ 25.30
Paperback. The definitive handbook for managing a company's brand and reputation. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 29. Weight in Grams: 754.
- Publisher
- LID Editorial Empresarial
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9788483567975
- ISBN
- 9788483567975
Paperback
Condition: New
€ 26.99€ 20.57
€ 26.99
€ 20.57
Paperback. Num Pages: 360 pages, Illustrations. BIC Classification: KJP; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 195 x 16. Weight in Grams: 856.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2012
- Edition
- Pap/Psc
- Condition
- New
- SKU
- V9780273727590
- ISBN
- 9780273727590
Paperback
Condition: New
€ 87.10
€ 87.10
Paperback. In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 203 x 10. Weight in Grams: 288.
- Format
- Paperback
- Publication date
- 1987
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780471289470
- ISBN
- 9780471289470
Paperback
Condition: New
€ 47.44
€ 47.44
Hardcover. A book for communications consultants and undergraduates, giving strategies for building stronger companies through 'corporate branding.' The main premise is that organisations should use all forms of communication, i.e. products, services and advertising to build successful interactive relationships with their audience. Num Pages: 195 pages, biography. BIC Classification: KJC; KJSA; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 405. Fine in fine dustwrapper with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan Ltd
- Format
- Hardback
- Publication date
- 1997
- SKU
- KAK0008091
- ISBN
- 9780333674727
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: CBW; KJSA; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609419
- ISBN
- 9781473609419
Paperback
Condition: New
€ 15.99€ 11.89
€ 15.99
€ 11.89
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118964965
- ISBN
- 9781118964965
Paperback
Condition: New
€ 33.99€ 24.58
€ 33.99
€ 24.58
Hardcover. A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Num Pages: 410 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 176 x 28. Weight in Grams: 714.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 410
- Condition
- New
- SKU
- V9780470016343
- ISBN
- 9780470016343
Hardback
Condition: New
€ 55.04
€ 55.04
Paperback. Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS; UGB. Category: (P) Professional & Vocational. Dimension: 234 x 187 x 17. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470616338
- ISBN
- 9780470616338
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98