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Sales & marketing
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Sales & marketing
Hardcover. As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase. Editor(s): Grewal, Dhruv; Roggeveen, Anne L.; Nordfalt, Jens. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 238 x 19. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410018
- ISBN
- 9781784410018
Hardback
Condition: New
€ 135.81
€ 135.81
Paperback. Num Pages: 172 pages, illus. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 214 x 136 x 14. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Griffin Publishing United States
- Edition
- 1St Edition
- Number of pages
- 172
- Condition
- New
- SKU
- V9781882180578
- ISBN
- 9781882180578
Paperback
Condition: New
€ 21.99€ 15.90
€ 21.99
€ 15.90
Paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783662540152
- ISBN
- 9783662540152
Paperback
Condition: New
€ 36.97
€ 36.97
Sheppard's British Isles, 29th Edition: A Directory of Antiquarian and...
Richard Joseph Publishers Ltd (Ed.)
Hardcover. Editor(s): Richard Joseph Publishers Ltd. Num Pages: 480 pages. BIC Classification: 1DB; GBCR; KJS; WCS. Category: (G) General (US: Trade). Dimension: 234 x 166 x 32. Weight in Grams: 808. 480pp.
- Condition
- Used, Like New
- Publisher
- Richard Joseph Publishers Ltd
- Number of pages
- 480
- Format
- Hardback
- Publication date
- 2006
- Edition
- 29th UK ed.
- SKU
- KEX0193998
- ISBN
- 9781872699844
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Share This: The Social Media Handbook for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
- Publisher
- Wiley
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118404843
- ISBN
- 9781118404843
Hardback
Condition: New
€ 24.99€ 16.06
€ 24.99
€ 16.06
Share This Too: More Social Media Solutions for PR Professionals
Cipr (Chartered Institute Of Public Relations...
Hardcover. The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. Num Pages: 324 pages, illustrations (black and white). BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 30. Weight in Grams: 630.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 324
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118676936
- ISBN
- 9781118676936
Hardback
Condition: New
€ 31.99€ 25.14
€ 31.99
€ 25.14
Hardback. Series: Columbia Business School Publishing. Num Pages: 304 pages. BIC Classification: KJC; KJM; KJSP. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Columbia University Press
- Condition
- New
- SKU
- V9780231180566
- ISBN
- 9780231180566
Hardback
Condition: New
€ 32.99€ 28.48
€ 32.99
€ 28.48
Paperback. Editor(s): Wei, Dan. Series: Laws in Emerging Economies. Num Pages: 228 pages, 7 black & white illustrations, 5 colour illustrations, 25 black & white tables, biography. BIC Classification: JPS; KJSM; LBBM; LNAC5. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 361.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 228
- Condition
- New
- SKU
- V9783662511947
- ISBN
- 9783662511947
Paperback
Condition: New
€ 66.13
€ 66.13
Hardback. Editor(s): Roy, Sanjit Kumar; Nguyen, Bang; Mutum, Dilip S. Num Pages: 194 pages, 4 black & white illustrations, 24 colour illustrations, biography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 166 x 243 x 18. Weight in Grams: 454.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319329680
- ISBN
- 9783319329680
Hardback
Condition: New
€ 94.61
€ 94.61
Hardcover. The human factors that affect services marketing are dealt with in this volume. It aims to help students understand how to implement strategies in international and domestic service business. Num Pages: 592 pages, Ill. BIC Classification: KJS; KNS. Category: (UU) Undergraduate. Dimension: 234 x 194 x 32. Weight in Grams: 1000.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471180340
- ISBN
- 9780471180340
Hardback
Condition: New
€ 293.60
€ 293.60
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 2. Weight in Grams: 64.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658096205
- ISBN
- 9783658096205
Paperback
Condition: New
€ 23.53
€ 23.53
Paperback / so. Mit Geleitworten von Anna Humenberger und Dipl-Kfm. Dr. Heinz-Werner Haudeck Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834925688
- ISBN
- 9783834925688
Paperback
Condition: New
€ 71.09
€ 71.09
Hardcover. Praise for Service-Oriented Architecture "This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU; UYF. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 32. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768944
- ISBN
- 9780471768944
Hardback
Condition: New
€ 66.16
€ 66.16
Paperback. .
- Publisher
- Cambridge University Press United Kingdom
- Number of pages
- 295
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780521124324
- ISBN
- 9780521124324
Paperback
Condition: New
€ 37.46
€ 37.46
hardcover. Editor(s): Bruhn, Manfred; Hadwich, Karsten. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1030.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658021399
- ISBN
- 9783658021399
Hardback
Condition: New
€ 109.56
€ 109.56
Paperback. Featuring the latest applications and practices designed to improve the key performance indicators of service systems, this volume focuses on those related to service quality, service productivity, regulatory compliance, and sustainable service innovation. Editor(s): Demirkan, Haluk; Spohrer, James C.; Krishna, Vikas. Series: Service Science: Research and Innovations in the Service Economy. Num Pages: 310 pages, biography. BIC Classification: KJSU; KNS; UYZM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 310
- Condition
- New
- SKU
- V9781461428077
- ISBN
- 9781461428077
Paperback
Condition: New
€ 128.15
€ 128.15
Hardback. A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. Num Pages: 230 pages, Ill. BIC Classification: KF; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 230
- Condition
- New
- SKU
- V9780471540304
- ISBN
- 9780471540304
Hardback
Condition: New
€ 283.48
€ 283.48
Hardcover. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. Num Pages: 272 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471768586
- ISBN
- 9780471768586
Hardback
Condition: New
€ 46.99€ 36.59
€ 46.99
€ 36.59
Learn how to use service modelling to streamline and optimize processes! Information about customer needs, the technical composition of services, and service performance are fundamental to effective service management. Service modelling is a structured approach to utilizing this information to improve the way services are delivered. Num Pages: 296 pages, ill. BIC Classification: KJSU; TJ; UGK. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 23. Weight in Grams: 724.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 296
- Condition
- New
- SKU
- V9780470018071
- ISBN
- 9780470018071
Hardback
Condition: New
€ 154.30
€ 154.30
Hardcover. This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Editor(s): Kandampully, Jay (Ph.D.). Num Pages: 316 pages, biography. BIC Classification: KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 163 x 243 x 23. Weight in Grams: 658. 348 pages, 1, black & white illustrations. Editor(s): Kandampully, Jay (Ph.D.). This book examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector. Cateogry: (P) Professional & Vocational. BIC Classification: KJSU; KNPR. Dimension: 163 x 243 x 23. Weight: 658.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781461415534
- ISBN
- 9781461415534
Hardback
Condition: New
€ 129.25
€ 129.25