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Sales & marketing

Results 781 - 800 of 1832

Sales & marketing

Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
Publisher
Emerald Publishing Limited
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781785608636
ISBN
9781785608636
Paperback
Condition: New

€ 56.02

Hardcover. .
Publisher
Gabler Verlag
Format
Hardback
Publication date
2010
Edition
2010th Edition
Condition
New
SKU
V9783834923233
ISBN
9783834923233
Hardback
Condition: New

€ 65.06
€ 42.24

Paperback. 'New Mega Trends' predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them. Num Pages: 258 pages, biography. BIC Classification: KFFH; KJM; KJS; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 156 x 314 x 16. Weight in Grams: 356.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan
Edition
1st ed. 2012
Condition
New
SKU
V9781349435470
ISBN
9781349435470
Paperback
Condition: New

€ 64.01

Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
240
Condition
New
Edition
1st Edition
SKU
V9780470841358
ISBN
9780470841358
Paperback
Condition: New

€ 51.27

Hardcover. This text should contribute to the role that consumer behaviour research plays as a research discipline in an international context. It provides insights into developments in consumer behaviour including the emotional and cognitive as well as social factors influencing consumer behaviour. Editor(s): Balderjahn, Ingo; Mennicken, Claudia; et al. Num Pages: 345 pages, 41 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 25. Weight in Grams: 817.
Format
Hardback
Publication date
1998
Publisher
Palgrave Macmillan
Number of pages
360
Condition
New
SKU
V9780333739075
ISBN
9780333739075
Hardback
Condition: New

€ 187.13

Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780471786795
ISBN
9780471786795
Paperback
Condition: New

€ 20.99
€ 17.94

Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749469276
ISBN
9780749469276
Paperback
Condition: New

€ 33.15

Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
Format
Hardback
Publication date
2013
Publisher
Kogan Page
Edition
Re-issue
Condition
New
SKU
V9780749476151
ISBN
9780749476151
Hardback
Condition: New

€ 97.19
€ 94.28

Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Number of pages
232
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749469214
ISBN
9780749469214
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478889
ISBN
9780749478889
Paperback
Condition: New

€ 33.99
€ 30.81

Paperback. Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into policy. Steven Silveranalyses this understudied area, exploring the network membershipsthat emergefrom our everyday lives, and the consumption patterns these create." Num Pages: 186 pages, biography. BIC Classification: KCB; KCC; KCK; KCS; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 11. Weight in Grams: 320.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
186
Condition
New
SKU
V9781349327416
ISBN
9781349327416
Paperback
Condition: New

€ 64.01

Paperback. Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income. Num Pages: 408 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 189 x 24. Weight in Grams: 616.
Publisher
John Wiley & Sons Inc
Number of pages
408
Format
Paperback
Publication date
2000
Edition
1st Edition
Condition
New
SKU
V9780764552922
ISBN
9780764552922
Paperback
Condition: New

€ 20.99
€ 18.21

Hardback. This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data. Num Pages: 313 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 165 x 30. Weight in Grams: 691.
Format
Hardback
Publication date
1999
Publisher
Harvard Business Review Press United States
Number of pages
313
Condition
New
SKU
V9780875848891
ISBN
9780875848891
Hardback
Condition: New

€ 26.99
€ 24.78

Paperback. Num Pages: 256 pages. BIC Classification: KJN; KJS. Category: (G) General (US: Trade). Dimension: 212 x 134 x 15. Weight in Grams: 268.
Publisher
Red Wheel/Weiser
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781632650481
ISBN
9781632650481
Paperback
Condition: New

€ 17.53

Hardcover. Introducing SPEED, a fast and flexible talent strategy that shows companies how to access the 65 million people that are the on-demand, specialized talent pool in the UK. This shows how to: Stop spending months searching for talent; Test ideas and change direction fast; Reduce severance and layoffs; Gain the talent to be nimble and successful. Num Pages: 166 pages, biography. BIC Classification: KJC; KJMV2; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 386.
Format
Hardback
Publication date
2016
Publisher
Palgrave Macmillan
Edition
1st ed. 2016
Condition
New
SKU
V9781137548030
ISBN
9781137548030
Hardback
Condition: New

€ 31.99
€ 27.64

Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
Publisher
Copenhagen Business School Press Denmark
Number of pages
237
Format
Paperback
Publication date
2006
Edition
2nd
Condition
New
SKU
V9788763001724
ISBN
9788763001724
Paperback
Condition: New

€ 33.99
€ 24.82

Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
Publisher
Stanford Business Books
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780804799515
ISBN
9780804799515
Paperback
Condition: New

€ 40.99
€ 36.23

Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
Format
Hardback
Publication date
2016
Publisher
Stanford University Press United States
Number of pages
216
Condition
New
SKU
V9780804788922
ISBN
9780804788922
Hardback
Condition: New

€ 159.26

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.16

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