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Sales & marketing
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Sales & marketing
Paperback / so. Num Pages: 345 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 345
- Condition
- New
- SKU
- V9783835004658
- ISBN
- 9783835004658
Paperback
Condition: New
€ 78.21
€ 78.21
paperback. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: 531 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 29. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2008th Edition
- Number of pages
- 531
- Condition
- New
- SKU
- V9783834909626
- ISBN
- 9783834909626
Paperback
Condition: New
€ 107.41
€ 107.41
Strategies of Multinational Corporations and Social Regulations
. Ed(S): Richet, Xavier; Delteil, Violaine; D...
Paperback. Editor(s): Richet, Xavier; Delteil, Violaine; Dieuaide, Patrick. Num Pages: 246 pages, 16 black & white illustrations, 13 black & white tables, biography. BIC Classification: KCF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 246
- Condition
- New
- SKU
- V9783662510575
- ISBN
- 9783662510575
Paperback
Condition: New
€ 127.73
€ 127.73
Hardcover. Strategies in E-Business Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 15. Weight in Grams: 436.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9781461481836
- ISBN
- 9781461481836
Hardback
Condition: New
€ 127.28
€ 127.28
Paperback. This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models. Editor(s): Gil Pechuan, Ignacio; Palacios-Marques, Daniel; Peris Ortiz, Marta; Vendrell, Eduardo; Ferri Ramirez, Cesar. Num Pages: 171 pages, 3 black & white illustrations, 16 colour illustrations, 29 black & white tables, biograph. BIC Classification: KJC; KJS; UF. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 273.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 171
- Condition
- New
- SKU
- V9781489978608
- ISBN
- 9781489978608
Paperback
Condition: New
€ 126.44
€ 126.44
Paperback. This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from around the world. Chapters consider how best to secure change in areas including media ownership, media literacy, net neutrality, community radio, online surveillance and public service broadcasting. Editor(s): Freedman, Des; Obar, Jonathan; Martens, Cheryl; McChesney, Robert W. Series: Donald McGannon Communication Research Center's Everett C. Parker Book Series. Num Pages: 360 pages, 6 b/w illustrations. BIC Classification: DNJ; KJSM; KNTY; URD. Category: (G) General (US: Trade). Dimension: 153 x 230 x 35. Weight in Grams: 514.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Fordham University Press United States
- Number of pages
- 360
- Condition
- New
- SKU
- V9780823271658
- ISBN
- 9780823271658
Paperback
Condition: New
€ 41.99€ 37.73
€ 41.99
€ 37.73
Paperback / so. Num Pages: 523 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 866.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 523
- Condition
- New
- SKU
- V9783409321815
- ISBN
- 9783409321815
Paperback
Condition: New
€ 64.62
€ 64.62
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1992
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9783409134682
- ISBN
- 9783409134682
Paperback
Condition: New
€ 72.56
€ 72.56
Paperback / so. Editor(s): Forster, Kati. Num Pages: 229 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: GTC; JFD; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 12. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 229
- Condition
- New
- SKU
- V9783531180366
- ISBN
- 9783531180366
Paperback
Condition: New
€ 50.30
€ 50.30
Paperback. Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 242
- Condition
- New
- SKU
- V9781493944736
- ISBN
- 9781493944736
Paperback
Condition: New
€ 127.04
€ 127.04
Hardcover. Strategic Urban Health Communication Editor(s): Okigbo, Charles. Num Pages: 242 pages, 11 black & white illustrations, biography. BIC Classification: KJS; MBNH9. Category: (P) Professional & Vocational. Dimension: 163 x 248 x 22. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781461493341
- ISBN
- 9781461493341
Hardback
Condition: New
€ 128.15
€ 128.15
Paperback. Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Num Pages: 360 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 192 x 246 x 19. Weight in Grams: 618.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556849
- ISBN
- 9781118556849
Paperback
Condition: New
€ 52.78
€ 52.78
Paperback. Series: Business-to-Business-Marketing. Num Pages: 338 pages, 26 black & white illustrations, 2 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 338
- Condition
- New
- SKU
- V9783824479894
- ISBN
- 9783824479894
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Public relations requires professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit. Num Pages: 176 pages, 17 black & white illustrations, 5 black & white tables, 17 black & white line drawings. BIC Classification: KJMB; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 232 x 157 x 9. Weight in Grams: 282.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2013
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9780415667951
- ISBN
- 9780415667951
Paperback
Condition: New
€ 60.48
€ 60.48
Paperback. Editor(s): Hart, Norman. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJS; KJSP; KN. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 429.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349134830
- ISBN
- 9781349134830
Paperback
Condition: New
€ 66.78
€ 66.78
Hardback. This text covers topics such as corporate goals and strategies, marketing communications, financial public relations, and corporate advertising. It has been written primarily for senior executives and PR practitioners, but will also be of use to students and young executives. Editor(s): Hart, Norman A. Num Pages: 332 pages, biography. BIC Classification: KJMV2; KJSP; KNXB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 576.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 332
- Condition
- New
- SKU
- V9780333615454
- ISBN
- 9780333615454
Hardback
Condition: New
€ 128.53
€ 128.53
Paperback. Num Pages: 115 pages, 4 black & white illustrations, 6 black & white tables, 4 black & white line drawings. BIC Classification: ABQ; KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 143 x 218 x 7. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 115
- Condition
- New
- SKU
- V9780415713672
- ISBN
- 9780415713672
Paperback
Condition: New
€ 69.42
€ 69.42
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138282063
- ISBN
- 9781138282063
Paperback
Condition: New
€ 92.62
€ 92.62
Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 228
- Condition
- New
- SKU
- V9783642271021
- ISBN
- 9783642271021
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies. Num Pages: 600 pages. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 248 x 192 x 28. Weight in Grams: 1122.
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd UK ed.
- Condition
- New
- SKU
- V9780199684090
- ISBN
- 9780199684090
Paperback
Condition: New
€ 171.90
€ 171.90