Sales & marketing
Results 661 - 680 of 2202
Sales & marketing
Resurgence: The Four Stages of Market-Focused Reinvention
Carpenter, Gregory S., Gebhardt, Gary F., She...
Hardcover.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137278616
- ISBN
- 9781137278616
Hardback
Condition: New
€ 51.35
€ 51.35
Paperback. Series: Schriftenreihe des Instituts fur Marktorientierte Unternehmensfuhrung (IMU), Universitat Mannheim. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834909596
- ISBN
- 9783834909596
Paperback
Condition: New
€ 83.54
€ 83.54
Hardback. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. Num Pages: 208 pages, 18 halftones, 13 line drawings, 23 tables. BIC Classification: KJD; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 162 x 238 x 21. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- The University of Chicago Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780226632605
- ISBN
- 9780226632605
Hardback
Condition: New
€ 50.99€ 40.33
€ 50.99
€ 40.33
Paperback. Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion. Num Pages: 278 pages, figures. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 157 x 18. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 278
- Condition
- New
- SKU
- V9781841124698
- ISBN
- 9781841124698
Paperback
Condition: New
€ 17.99€ 15.56
€ 17.99
€ 15.56
Hardcover. The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Num Pages: 208 pages, black & white illustrations, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 145 x 21. Weight in Grams: 458.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118656662
- ISBN
- 9781118656662
Hardback
Condition: New
€ 35.00
€ 35.00
paperback. Customer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. This title examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. Series: Market Research in Practice. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 15. Weight in Grams: 398.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780749443368
- ISBN
- 9780749443368
Paperback
Condition: New
€ 43.99€ 39.93
€ 43.99
€ 39.93
Hardcover. A work on the subject of research in marketing. Series: Research in Marketing. Num Pages: 333 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 150 x 30. Weight in Grams: 656.
- Format
- Hardback
- Publication date
- 1979
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 333
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780892320417
- ISBN
- 9780892320417
Hardback
Condition: New
€ 119.57
€ 119.57
Hardback. Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption. Editor(s): Belk, Russell W. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 310 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 30. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 310
- Condition
- New
- SKU
- V9780857244437
- ISBN
- 9780857244437
Hardback
Condition: New
€ 137.16
€ 137.16
Hardback. This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c Editor(s): Belk, Russell W.; Scott, Linda; Askegaard, Soren. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 375 pages, Illustrations. BIC Classification: KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 375
- Condition
- New
- SKU
- V9781781900222
- ISBN
- 9781781900222
Hardback
Condition: New
€ 148.45
€ 148.45
Hardback. Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. Editor(s): Belk, Russell W.; Grayson, Kent; Muniz Jr., Albert M. Series Editor(s): Belk, Russell W. Series: Research in Consumer Behavior. Num Pages: 264 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 164 x 24. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 264
- Condition
- New
- SKU
- V9781780521169
- ISBN
- 9781780521169
Hardback
Condition: New
€ 134.46
€ 134.46
Paperback. Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Series: ExpressExec S. Num Pages: 122 pages, Ill. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 127 x 7. Weight in Grams: 128.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 122
- Condition
- New
- SKU
- V9781841122311
- ISBN
- 9781841122311
Paperback
Condition: New
€ 13.99€ 12.72
€ 13.99
€ 12.72
hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Edition
- 1. Auflage
- Number of pages
- 288
- Condition
- New
- SKU
- V9781422117217
- ISBN
- 9781422117217
Hardback
Condition: New
€ 41.99€ 34.88
€ 41.99
€ 34.88
Hardcover. Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 22. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118340516
- ISBN
- 9781118340516
Hardback
Condition: New
€ 27.99€ 23.21
€ 27.99
€ 23.21
Paperback. Series: Marketing und Neue Institutionenokonomik. Num Pages: 266 pages, 1 black & white illustrations, 56 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 347.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 266
- Condition
- New
- SKU
- V9783824482696
- ISBN
- 9783824482696
Paperback
Condition: New
€ 88.40
€ 88.40
Paperback. Series: Fell's Official Know-it-all Guide. Num Pages: 240 pages. BIC Classification: KJS; VS. Category: (G) General (US: Trade). Dimension: 228 x 187 x 16. Weight in Grams: 518.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Frederick Fell United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780883910696
- ISBN
- 9780883910696
Paperback
Condition: New
€ 19.22
€ 19.22
Paperback. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'. Num Pages: 328 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 17. Weight in Grams: 654.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 328
- Format
- Paperback
- Publication date
- 2011
- Edition
- 4th Revised edition
- Condition
- New
- SKU
- V9780273737780
- ISBN
- 9780273737780
Paperback
Condition: New
€ 110.94
€ 110.94
Paperback. Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships. Num Pages: 374 pages, 80 colour line drawings. BIC Classification: KJS. Category: (UU) Undergraduate. Dimension: 245 x 189 x 17. Weight in Grams: 720.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 376
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199211562
- ISBN
- 9780199211562
Paperback
Condition: New
€ 102.86
€ 102.86
Paperback. By exploring how financial, legal and wider socio-economic systems can accelerate or decelerate the harmonization in financial markets, this book connects issues both of contemporary political science and accounting research. Series: Transformations of the State. Num Pages: 266 pages, biography. BIC Classification: JHB; KFCF; KFF; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2013
- Number of pages
- 266
- Condition
- New
- SKU
- V9781349327072
- ISBN
- 9781349327072
Paperback
Condition: New
€ 66.77
€ 66.77
Paperback / so. Num Pages: 259 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 259
- Condition
- New
- SKU
- V9783835006195
- ISBN
- 9783835006195
Paperback
Condition: New
€ 89.06
€ 89.06
Hardback. Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesses are not prepared. Num Pages: 192 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 21. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119100256
- ISBN
- 9781119100256
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13