.png){kind=logo}
Sales & marketing
Results 601 - 620 of 3836
Sales & marketing
Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118797419
- ISBN
- 9781118797419
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470496756
- ISBN
- 9780470496756
Hardback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? This book is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
- Publisher
- Harriman House Publishing
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780857193902
- ISBN
- 9780857193902
Paperback
Condition: New
€ 19.99€ 16.29
€ 19.99
€ 16.29
paperback. Num Pages: 314 pages, biography. BIC Classification: JMH; KJS; MMG. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- Softcover reprint of hardcover 1st ed. 2000
- Number of pages
- 314
- Condition
- New
- SKU
- V9781441950918
- ISBN
- 9781441950918
Paperback
Condition: New
€ 128.19
€ 128.19
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 10.98
€ 13.99
€ 10.98
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 16.99€ 12.26
€ 16.99
€ 12.26
Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749471064
- ISBN
- 9780749471064
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
The 1980's: A Decade of Marketing Challenges. Proceedings of the 1981 ...
Venkatakrishna V. . Ed(S): Bellur
Paperback. Editor(s): Bellur, Venkatakrishna V. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 363 pages, biography. BIC Classification: KJC; KJR; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 19. Weight in Grams: 896.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 363
- Condition
- New
- SKU
- V9783319386751
- ISBN
- 9783319386751
Paperback
Condition: New
€ 196.45
€ 196.45
Paperback. Practical and proven masterclasses for simple and effective small business marketing
This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 312
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857084408
- ISBN
- 9780857084408
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781259834714
- ISBN
- 9781259834714
Hardback
Condition: New
€ 32.99€ 23.86
€ 32.99
€ 23.86
Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Stanford University Press United States
- Number of pages
- 312
- Condition
- New
- SKU
- V9780804756129
- ISBN
- 9780804756129
Hardback
Condition: New
€ 82.16
€ 82.16
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 66.95
€ 66.95
Paperback. Num Pages: 240 pages, 1 black & white illustrations, 29 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Edition
- Softcover reprint of the original 1st ed. 2003
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824479566
- ISBN
- 9783824479566
Paperback
Condition: New
€ 66.28
€ 66.28
Paperback. Der Band gibt einen Uberblick uber neueste Trends und Ergebnisse in der Dienstleistungsforschung." Editor(s): Fliess, Sabine. Series: Fokus Dienstleistungsmarketing. Num Pages: 276 pages, 25 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783824479993
- ISBN
- 9783824479993
Paperback
Condition: New
€ 88.47
€ 88.47
Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
- Publisher
- The Mercier Press Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- 9781781174104
- ISBN
- 9781781174104
Paperback
Condition: New
€ 13.00€ 12.76
€ 13.00
€ 12.76
Paperback / so. Num Pages: 244 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 244
- Condition
- New
- SKU
- V9783824406586
- ISBN
- 9783824406586
Paperback
Condition: New
€ 77.37
€ 77.37
Paperback. Maximize your effectiveness over the phone. Here is a, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. Series: Self-teaching Guides. Num Pages: 240 pages, Illustrations, forms. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 235 x 191 x 13. Weight in Grams: 410.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471115670
- ISBN
- 9780471115670
Paperback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 195.61
€ 195.61
Paperback. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Sabine; Hader, Michael; Kuhne, Mike. Num Pages: 340 pages, biography. BIC Classification: JHB; JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642445194
- ISBN
- 9783642445194
Paperback
Condition: New
€ 194.49
€ 194.49