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Sales & marketing
Results 621 - 640 of 1150
Sales & marketing
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471264590
- ISBN
- 9780471264590
Hardback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.43
€ 18.99
€ 16.43
Hardcover. Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 17. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470226452
- ISBN
- 9780470226452
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 44.99€ 44.92
€ 44.99
€ 44.92
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 13.99€ 10.73
€ 13.99
€ 10.73
Paperback. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? This book deals with these questions. Num Pages: 320 pages. BIC Classification: 1DBK; JPVL; JPVN; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 24. Weight in Grams: 420.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780571312382
- ISBN
- 9780571312382
Paperback
Condition: New
€ 9.47
€ 9.47
Hardback. Editor(s): Thieme, Werner. BIC Classification: KJS. Dimension: 240 x 168. Weight in Grams: 1271.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Edition
- 1. Aufl. 2017
- Condition
- New
- SKU
- V9783658090715
- ISBN
- 9783658090715
Hardback
Condition: New
€ 88.80€ 88.57
€ 88.80
€ 88.57
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Num Pages: 304 pages, illustrations. BIC Classification: KJMV2; KJSU. Category: (G) General (US: Trade). Dimension: 230 x 158 x 25. Weight in Grams: 538.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071813372
- ISBN
- 9780071813372
Hardback
Condition: New
€ 42.99€ 35.92
€ 42.99
€ 35.92
Hardcover. Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 221 x 153 x 18. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470060377
- ISBN
- 9780470060377
Hardback
Condition: New
€ 47.60
€ 47.60
Paperback. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. Num Pages: 240 pages, illustrations. BIC Classification: AKC; AKL; KJS. Category: (P) Professional & Vocational. Dimension: 228 x 178 x 15. Weight in Grams: 600.
- Publisher
- Pearson Education (US)
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd
- Condition
- New
- SKU
- V9780321985200
- ISBN
- 9780321985200
Paperback
Condition: New
€ 38.99€ 33.48
€ 38.99
€ 33.48
Hardcover. Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers. Num Pages: 302 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 158 x 236 x 27. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 302
- Condition
- New
- SKU
- V9780470935514
- ISBN
- 9780470935514
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardcover. How to become a trusted resource for consumers in a society of constant manipulation
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Num Pages: 184 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 20. Weight in Grams: 408.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 184
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118137536
- ISBN
- 9781118137536
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Paperback. What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 129 x 196 x 19. Weight in Grams: 222.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780241959992
- ISBN
- 9780241959992
Paperback
Condition: New
€ 20.99€ 16.82
€ 20.99
€ 16.82
Hardback. Num Pages: 268 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 26. Weight in Grams: 506.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 263
- Format
- Hardback
- Publication date
- 2008
- Edition
- Revised, Expanded ed.
- Condition
- New
- SKU
- V9781591842262
- ISBN
- 9781591842262
Hardback
Condition: New
€ 37.99€ 26.87
€ 37.99
€ 26.87
Hardcover. Num Pages: 156 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 232 x 160 x 15. Weight in Grams: 358.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Snow & Associates, Inc.
- Edition
- First Edition, First ed.
- Condition
- New
- SKU
- V9780615372419
- ISBN
- 9780615372419
Hardback
Condition: New
€ 21.99€ 19.68
€ 21.99
€ 19.68
Paperback. .
- Publisher
- Springer International Publishing AG
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319535043
- ISBN
- 9783319535043
Paperback
Condition: New
€ 44.99€ 37.02
€ 44.99
€ 37.02
Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 173
- Condition
- New
- SKU
- V9781349300013
- ISBN
- 9781349300013
Paperback
Condition: New
€ 54.29
€ 54.29